It’s not a grand wine but Beaujolais Nouveau boasts an easy-to-drink-no-fuss attitude with a powerful marketing campaign worldwide.
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NewsTranscript
00:00 The new Beaujolais has arrived!
00:02 Yeah!
00:04 Light, fruity, it goes very well.
00:16 Bravo Charly, guys!
00:18 Cheers!
00:20 [Indistinct chatter]
00:30 A taste of banana, I would say.
00:33 I felt the taste of banana.
00:35 [Laughter]
00:37 [Indistinct chatter]
00:45 [Bell ringing]
00:47 [Indistinct chatter]
00:51 [Applause]