Meet Boys Are Rolling. The producing trio of Miles Sugarman, Crosby Spagnoli and Arno Sugarman are making a name for themselves by working with artists like Joey Bada$$, Gunna, JID and Smino. The trio opens about how they came together, the projects they are working on, how they find artists to work with, the future of the group and more!
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00:00 Definitely saw some people at the beginning. We're like, whoa, you guys made this. Yeah, it's always you guys made this
00:05 That's always always thought like we would pull up like somebody else's beats or something
00:09 I'd say the simplest way to put it is Arnaud will start something kind of get a great base idea down
00:26 Well, then give it to Crosby Crosby will polish it up make it ready to then, you know give to an artist
00:31 You know have it like song ready and then I'll get it to the artist. I'd say that's the simplest way
00:36 Me and Arnaud are brothers
00:45 So I guess we've known each other for quite a long time now and Crosby went to our high school
00:49 Him and I did a music theory class together and at the time
00:54 Arnaud was making beats on his computer, which wasn't that popular at least in my
01:00 Personal opinion it didn't seem that popular and Crosby one day was like oh, yo, like I make beats to like check this out
01:06 I thought he was hilarious
01:07 I thought his music was really interesting and because they were the only two
01:10 That I personally knew that did that kind of I guess producing I was like you guys need a me
01:23 I find most of these bubbling artists mainly through Spotify
01:27 I'll check out an artist that I really like see who they've worked with or check their Instagram see who likes them
01:32 You'll stumble upon something fantastic. Luckily. We now have I feel like enough
01:37 Credibility where I can DM someone who's not, you know
01:41 Completely blown up and usually we have a good success rate of who will hit us back
01:46 That's my favorite part of this is it's being like this is great
01:49 We want to work with us and actually having the ability to work with them
01:52 So
01:54 Opening up the space was just huge because now our pitch wasn't hey, let's go to the studio together
02:02 But hey come hang out with us come, you know, just kind of let's listen to music. Let's do whatever catch a vibe
02:08 That was huge
02:09 Especially just because this is such a unique space and then beyond that it was our strategy of tapping in with the kind of underground
02:15 Soundcloud rap world it was that focus that kind of laid the foundation for us to build upon
02:21 That Soundcloud community was so tight-knit. So literally just word-of-mouth
02:25 You could slowly start seeing it build from there just you know in size of the artist
02:30 Etc. We go to school all three of us. We're all in college and we don't go to school in New York City
02:37 We're all like an hour or two away
02:39 So we'd come back every single weekend and we could literally track
02:43 Like each weekend it was just bigger names and bigger artists and more sessions when everything first started really picking up like sessions all the time
02:51 Not just on the weekends. We would have them on like a Wednesday
02:53 Basically, Arno text me. We got a session at 8 p.m. I would finish my class take the Amtrak right here
03:00 Stay up the whole night and then take the 7 a.m
03:03 Back to school and I just would not be sleeping at all
03:06 But dropping out is one of those things that is always brought up and it's kind of like always in the back of your head
03:11 Constantly if we ever get to a point where I genuinely feel like school is prohibiting how much or limiting how much music can be made
03:18 Then I'd say yeah, it's something that I think about but am not seriously considering at this moment
03:23 Some of the biggest challenges we faced if you know nothing about us just looking at the space
03:32 You might just be like, okay, there's just some rich kids with a really nice studio and that's why they're just like paying artists to come
03:39 But that's like not the case at all overcoming that stigma is definitely difficult
03:44 It gives us the motivation to just do the best work we can do then the work will speak for itself
03:49 When we do a session for the first time with any artists no matter the size
03:58 We always like to just kind of hang out for like an hour and say shoot some hoops. Let's get to know you
04:04 Let's listen to music that you like let's listen music that we like and then we can start
04:08 Talking about where you want to take their music
04:11 It's way more like organic the connection that we have with the artist and they're way more comfortable recording here
04:18 Because we do it that way
04:21 The project that we're probably most proud of isn't even out yet. It's this new Joey badass album. We're super proud of that
04:28 We spent many months trying to perfect it
04:30 We met Joey through a chance encounter where he was looking for
04:36 Help with his house in terms of interior design and our mom is sort of well known in that industry
04:42 You know out of the blue he kind of comes over and they have their meeting and you know
04:46 He hears music playing upstairs like what's going on? Our mom's like, yeah, like my son's have a studio
04:52 So he comes up. He's like what the heck is going on up here. I think from New York
04:56 Yeah, it's a legendary and yeah, I think
05:00 Having him just in our house alone was enough for us to like geek out and we played it was like two and a half
05:06 Tracks and he was like, okay cool. Like give me I'll give you my number. I'm going to LA
05:11 I'll text you when I'm back and it's like one random night
05:14 He's like yo, like I'm in New York City right now. Like let's do it
05:17 We were like, okay, so we started like squeaking out. Sorry, like getting everything together
05:21 He came we were just like talking for hours. We were playing some music
05:25 It was just purely like natural and then the next time he came we hit the ground running because it's like we had to laid
05:31 Down that foundation and we've made in my opinion some of the best music with anyone with him
05:37 Definitely someone who understands what we're trying to do here kind of build that creative hub for New York City
05:47 When J ID and Smino were in town for tour, he was like, I'm gonna bring him like just super casually. He dropped that
05:53 He was like, yeah, I'm gonna just come over and I'm gonna bring these guys
05:56 We're big fans of theirs and they come and because I think Joey felt very comfortable in this space
06:01 They came in here, you know super kind of chill and ready to go and just kind of nice and you know
06:07 We've built good relationships with both of them since and not all stems from Joey just being so kind
06:12 Gun in the future came after their SNL show. I mean it was way more like casual
06:21 It was like 5 in the morning no music related stuff happened
06:24 But then gonna really understood kind of like how we were talking about Joey like understood what we were doing with the space
06:29 So he kept coming back and I think that was definitely an I made it moment for myself or the most important thing
06:36 I would say I wish people knew about us is that you know, we're producers first and a studio space second
06:44 That's why it excites me when these records will start coming out because we can say proudly like hey
06:50 We've got to do the music for these and I think that's what's gonna take us to that next
06:55 Level and sort of dispel those notions that were just a space
07:00 so the most recently when we were in London for wireless and I was talking to
07:04 Arno and I said we really need to like sometimes stop and like look like we're in London right now
07:10 Every single day we're either in a session
07:13 We got invited out to you know with some artists to watch their sets at Wireless Fest
07:18 So it was just like if you had told me this even a year prior
07:21 I'd have been like that's the craziest thing and that's the dream
07:24 The best is yet to come and we have a really an exciting sort of vault of
07:28 records that are you know about to come out and I think
07:32 It'll it'll put the world on notice for real and I'm excited for that
07:38 *music*
07:40 *music*
07:42 *music*
07:44 (upbeat music)