Wigan-based charity The Brick, launches Our ‘Little Christmas Ad’, which was produced at no cost to the charity by Really Good Films.
It highlights the work carried out to help as many families as possible struggling with the cost-of-living crisis.
It highlights the work carried out to help as many families as possible struggling with the cost-of-living crisis.
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NewsTranscript
00:00 So this is really all our little Christmas ad and it's all about what we do here in the North West.
00:07 We are getting items that are surplus to requirements of businesses and we're distributing
00:17 them to the people that really really need it. It's simple but it's absolutely is the right thing to do.
00:26 One of the things that we provide is toilet roll. A family that was being supported were using public
00:33 toilets because they were struggling so much to afford. You know those basic things that we just
00:38 take for granted. There are children that are going to nursery and they're going to care providers and
00:43 they've got the same nappy on from the night before and it's not an issue of neglect it's
00:48 simply an issue of parents not having enough money in their pocket. So you know we're working with
00:53 lots of different companies to see how they can help. One of the things that we're hearing is that
00:59 teenagers aren't having the hygiene products that they need so they might be unable to afford
01:05 deodorant. Being a teenager is hard enough as it is there's so much pressure. The things that we do
01:11 could just be that little bit of respite for somebody to be able to get back on their feet
01:14 it gives them breathing space. This is a project that needs support into next year and ongoing
01:23 and because it's such a lifeline. What worries me the most is what is the demand going to be like
01:30 next year. This isn't just about Christmas for people it's how do we get people through December
01:35 but how do we get people through to January and beyond. I feel a responsibility to make sure we
01:41 can do whatever we can to help as many people as we can. It is so so tough and there's not that
01:52 don't worry you can't put me crying on here. Yeah I do take it home because I just want to see
02:00 children thrive.
02:03 [Music]