Memasuki tahun pemilu, proyeksi konsumsi rokok dinilai akan meningkat karena terdorong penguatan daya beli masyarakat, di sektor konsumsi termasuk rokok. Hal ini pun mendapat tanggapan langsung dari pihak Gudang Garam, dalam Public Expose LIVE 2023 beberapa waktu lalu. Momen ini dijadikan kesempatan partisipan untuk bertanya mengenai dampak tahun pemilu, terhadap peningkatan volume penjualan Gudang Garam.
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TVTranscript
00:00 Thank you, Mr. Mirsa, for joining us in the MarketBuzz segment.
00:03 During the election campaign, it was often said that it would benefit the consumer sector, including cigarettes.
00:09 And this is because historically, it tends to drive an increase in the purchasing power of the people
00:13 compared to the years that are not the election year.
00:16 Well, that's right, Mr. Mirsa.
00:18 This is also directly attributed to one of Indonesia's largest cigarette producers,
00:23 which is Gudang Garam. Here's the following.
00:25 [music]
00:30 Entering the election year, the projection of cigarette consumption is estimated to increase
00:35 due to the increased purchasing power of the people in the cigarette consumption sector.
00:40 Historically, in the 2019 campaign, which lasted from September to April,
00:46 the average cigarette production reached 29.6 billion cigarettes.
00:50 Compared to the September-2017 period, April 2018, which is not the election year,
00:55 only 24 billion cigarettes were recorded.
00:58 The projection of cigarette demand is estimated to benefit cigarette producers a lot.
01:04 This was also directly attributed to Gudang Garam in the Public Expo Live a while ago.
01:10 Yes, at this moment, it is a chance for participants to ask about the impact of the election year
01:16 on the increase in the volume of sales of Gudang Garam.
01:18 And here is a clip of Heru Budiman's response,
01:21 the director and secretary of the PT Gudang Garam TBK company,
01:24 in the Public Expo Live, which was led by Prisasombodato's friends.
01:28 Is the campaign from the year 2023 to 2024 giving an impact on the increase in cigarette volume?
01:35 [silence]
01:39 [Vice President Bidang]: [Bahasa Indonesia]
01:50 [Bahasa Indonesia]
01:53 [Bahasa Indonesia]
01:56 [Bahasa Indonesia]
01:59 [Bahasa Indonesia]
02:03 [Bahasa Indonesia]
02:14 [Bahasa Indonesia]
02:23 There is also a clip of Gudang Garam or GGRM shares
02:29 which is running annually until Friday afternoon,
02:31 still recorded to make 16% to the 20,900 range.
02:36 [music]
02:45 [music]
02:48 [BLANK_AUDIO]