Coldplay’s Chris Martin on how being environmentally friendly ‘makes business sense’
Chris Martin, lead singer of coldplay, spoke to Radio 4 Today's guest editor Ellie Goulding about sustainability while touring, and how being environmentally friendly 'makes business sense'.Source: BBC Radio 4 Today
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00:00 way more people than you think are interested in looking after other people
00:04 and looking after the planet.
00:05 So it's important to remember that, that you're not in a small of a group as you think.
00:09 Most people, if they have the luxury of being able to care about it, care about it.
00:12 And then the second thing I'd say is what we're trying to do is actually not advocate at all,
00:18 but just prove that it makes business sense, because that's where we feel
00:22 you'll really get people to change, like, hey, you can make more money if you're right.
00:27 Basically, that's it.
00:29 Because at the end of the day, a lot of people, that's their primary consideration in every
00:33 wealth bracket.
00:35 So we're really trying to show on this tour that being clean and green isn't some charitable
00:40 left-wing wishy-washy thing.
00:42 It's like, no, no, this is the best business sense too.