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#IGIHE #Rwanda
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NewsTranscript
00:00 My name is Gael Yisubizo, I'm from DOPE Initiatives.
00:04 Due to our culture and religious barriers, when I grew up, my parents didn't educate
00:13 me about my reproductive health, not even my teachers.
00:17 And the only way, the only source of information I had was from my peers.
00:22 Guess what they told me?
00:23 They're like, "During the daytime, you cannot get pregnant.
00:27 Can you imagine that?
00:28 Maybe after 6 p.m. that's when you can get pregnant."
00:31 And taking a shower after having sex, that prevents pregnancy.
00:38 And similar myths exist.
00:41 And the sad part, most people still believe and follow them.
00:50 Let me present to you my baby, Keza.
00:56 You can see the lack of the right information on adolescent and sexual reproductive health
01:00 has been resulting into increase in teen pregnancies.
01:04 Between 2020 and 2022, in Rwanda, the number almost doubled itself.
01:09 This is heartbreaking.
01:11 And the rise of young women between 19 and 34 years has been heartbreaking.
01:17 The government of Rwanda has been putting a lot of effort for a mother to transmit HIV
01:21 to the young people, to the newborn, but when you get 15, a simple lie can destroy your
01:28 life.
01:29 This is heartbreaking.
01:30 And our solution, Keza Game Quiz is a gamified platform that educates young people about
01:35 comprehensive and sexual reproductive health in a youth-friendly way and interactively.
01:41 And you can ask yourself, how does it work?
01:45 When you enter, they ask you about your age.
01:47 Our content is age-appropriate.
01:50 When you're below 15, you get the age that is suitable for your age.
01:54 When you're above 15, you get the content that's suitable for your age.
01:59 And you can play our game in three languages.
02:04 You can play it in Kinyarwanda, you can play it in English, you can even play it in French.
02:08 So you get different questions that you need to answer.
02:11 When you answer it well, you get high scores.
02:14 And you answer it, if you get the wrong answer, you see the right answer and you learn from
02:20 it even if you don't get the scores.
02:23 And for now, we've launched our product in September.
02:27 We've been partnering with 23 high schools.
02:30 We have more than 9,200 users from different high schools.
02:36 What we're doing, the reason why we deal with high school is that the young people in rural
02:40 areas who doesn't have access to smartphone can access our game at school because we install
02:45 it in the computer labs for them to have an entertainment learning experience.
02:52 For now, we have two collaborations with the Rwanda Broadcasting Agency and one game center
02:56 that is called Funky Monkey Arcade.
03:00 I go to market, we're targeting young people between 10 and 24.
03:04 And you can find our app on App Store in school and game centers.
03:08 The way we find our clients is through our traditional media, online advertisement and
03:12 different partnerships.
03:14 You can ask yourself, how do we make money?
03:17 Through advertisement in our premium version.
03:19 And we'll be having a premium version which is Kesa Game, a 3D endless runner game that
03:24 will be the first one of its kind in Africa.
03:27 We'll be having different subscriptions from schools, different subscription from individual
03:32 which is $1 per month and also subscription from the game centers.
03:37 And guess what?
03:38 We are selling our content to a wider population.
03:42 We are collaborating with RBA where we'll be selling our content to 24,000 per year
03:47 on TV and on radio.
03:49 So soon you will see Kesa Game Quiz show on your screens.
03:53 And our competitors for us, we have three languages, they don't have them.
03:58 And that is affordable and our product is only age appropriate with our competitors,
04:03 they don't have it.
04:04 We have SRH license from RBC.
04:07 And we managed to launch our product with 23 schools for now.
04:12 But next year we want to launch our premium version but also we want to partner with more
04:18 schools like 70 schools and three game centers.
04:22 And for the next year again, we want to put more African content when we are designing
04:28 the game.
04:31 Our team, this is our team.
04:33 We are six of them.
04:34 We are working on and we want to raise 50,000 USD.
04:40 And most of the USD, the 40% of our raise will be in the content because we are creating
04:48 different environment in the game, which is an endless runner game, where we'll be having
04:52 different buildings and different, where you can see that you are playing in Kigali city
05:02 but also in rural area.
05:04 Thank you so much.
05:05 Thank you very much Abigail.
05:06 The time is up and now judges over to you.
05:09 When one builds such an approach, a game like that, you want to measure how that impacts
05:17 behavior, understanding and maybe change in understanding.
05:23 How do you do that?
05:25 What have your first pilots or prototypes shown you?
05:30 I'd love to see more.
05:32 Yes.
05:33 Thank you.
05:34 So, at the moment, in schools where kids are playing, for the 23 schools that we work with,
05:40 when after playing, they give us feedback.
05:42 I wish I can show you how comments and the feedbacks we're getting from the young people.
05:49 And sometimes they'll be like asking questions, like my boyfriend told me this today.
05:53 And we are looking the way we can integrate with the AI, where we can respond to them.
06:00 And that's where we get the feedback from the students.
06:05 It's a positive feedback, but also you get to know that young people need to learn more
06:09 about their reproductive health.
06:10 [MUSIC PLAYING]