Top Sports Business Issues of 2023: Growth of Women's Sports
Transcript
00:00 Sports professor Rick Harow and other 1.3 trillion dollar business of sports with your
00:04 top stories.
00:05 Daily numbers game 2023.
00:08 Number five was baseball's rules.
00:09 Number four, the growth of women's sports.
00:12 Staggering 9.9 million people watching Iowa and the a the Caitlin Clark and the NCAA finals.
00:19 One billion dollars in women's sports aggregate for the first time ever in 2023.
00:25 Staggering 15% increase in corporate sponsorship for digital media, also very important, women's
00:30 sports and getting younger.
00:33 And also the bottom line is more and more advertising with more and more special events.
00:39 Equal pay for women's World Cup, more corporate advertising for mega events.
00:44 World Cup coming up four years from now in the US, notwithstanding a fairly lackluster
00:48 appear, provision and appearance by the US women.
00:54 Overall, though, clearly the second story number four 2023.