Long lines have formed outside stores overnight and fights have broken out as people rush to purchase limited edition Stanley insulated tumblers sold at Target and Starbucks, which then resell for much higher prices online. The most sought-after styles are the pink Starbucks collaboration cups and the Target "Galentine" collection cups released in December, which now sell for up to $400 on eBay. A viral video of a woman's car fire being put out by her Stanley cup that stayed cold increased interest in the brand.
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00:00 It's Benzinga and here's what's on the block.
00:02 Long lines have formed outside stores overnight and fights have broken out as people rush to
00:06 purchase limited-edition Stanley insulated tumblers sold at Target and Starbucks,
00:10 which then resell for much higher prices online. The most sought-after styles are the pink Starbucks
00:15 Collaboration Cups and the Target Galentine Collection Cups released in December, which now
00:19 sell for up to $400 on eBay. A viral video of a woman's car fire being put out by her Stanley cup
00:24 that stayed cold increased interest in the brand. Factors fueling the demand include limited
00:29 availability, color designs, perceived status value, and promotion on social media platforms
00:34 like TikTok where the cups have over 1 billion views. For all things money visit Benzinga.com