Mercedes-Benz at CES 2024
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MotorTranscript
00:00 (upbeat music)
00:02 - Good morning, ladies and gentlemen,
00:04 and welcome to Mercedes-Benz at CES 2024.
00:08 And to kick things off, I'd like to welcome to stage
00:10 member of the board of management of Mercedes-Benz Group AG
00:14 and chief technology officer, Marcus Schaefer.
00:17 (audience applauding)
00:20 - So good morning, everyone, from my side.
00:26 It's great to be back here in Las Vegas.
00:29 And we have a clear vision of a hyper-personalized
00:32 Mercedes-Benz user experience.
00:35 But what does that mean?
00:38 It starts with a major shift in the relationship
00:41 between the driver and the car.
00:44 With artificial intelligence, tomorrow's Mercedes-Benz
00:48 will know its driver like never before.
00:51 It will recognize who's driving, meaning it can respond
00:55 to give you what you want when you want it.
00:59 Suggestions will be based on factors such as location,
01:04 time of the day, and battery charge.
01:07 This, why we call it hyper-personalized.
01:11 The concept CLA class, which has its North American
01:15 premiere here at CES.
01:18 Because the hyper-personalized Mercedes user experience
01:22 is also electric.
01:24 There will be a total of four models, a four-door coupe,
01:28 a shooting brake, and two SUVs.
01:31 If you look inside the concept CLA class here at the booth,
01:37 you will see an illuminated,
01:39 high-performance, water-cooled chip.
01:43 It stands for the power of our Mercedes-Benz
01:46 operating system, MBOS.
01:50 It's a chip to cloud architecture,
01:52 and it's a completely new approach.
01:56 It's actually an enabler of hyper-personalization,
02:00 and it gives us control to all the domains,
02:03 allowing us to take the customer experience
02:07 into a whole new dimension.
02:09 One of them is our new proactive MBUX virtual assistant,
02:14 powered by generative AI and amazing 3D graphics.
02:22 An MBUX virtual assistant is the next big milestone.
02:27 To tell you more about it, I'd like to welcome on stage
02:31 my dear colleague, Chief Software Officer, Magnus Oerstberg.
02:36 Magnus, stage is yours.
02:39 (audience applauding)
02:42 - Thank you, Markus,
02:47 and good morning, ladies and gentlemen.
02:49 As Markus said, the next virtual assistant
02:53 is the next big thing and the big proof point
02:56 for the hyper-personalized experience at Mercedes-Benz.
03:00 It is intelligent, proactive, and empathetic,
03:05 with a more natural and human-like interaction.
03:09 So in the major step, our virtual assistant
03:12 presents a new face to the customer,
03:15 one with expressions that are easy to understand
03:18 and intuitive.
03:19 When it interacts with the driver,
03:22 the assistant uses movements, light, intensity, and color.
03:27 So for instance, you can quickly and intuitively tell
03:31 if the virtual assistant is speaking to you,
03:34 listening, or just thinking.
03:37 So knowing the mood of the virtual assistant
03:41 elevates the interaction beyond
03:43 your simple messages and responses.
03:46 So moving on over to advanced graphics,
03:49 they play actually a huge role here
03:51 and open up an exciting new opportunities
03:54 for this visual communication to assist the virtual assistant.
03:58 So here we're using 3D graphics from Unity Game Engine
04:03 that really can elevate many aspects of the user interface.
04:07 It will be available on the MBUS in the MMA platform,
04:10 starting with MMA and then rolling out to all the vehicles.
04:13 - Today, Mercedes-Benz is presenting its vision
04:15 for the future of in-car digital entertainment.
04:19 - We have some big news here.
04:20 It's a new, unique cooperation with Audible,
04:23 Mercedes, and Amazon Music,
04:26 and it will truly transform the way you listen to podcasts,
04:30 audio books, music tracks in the car.
04:33 - And joining him also is Steve Boom,
04:35 Amazon VP for Audio, Twitch, and Games.
04:38 (upbeat music)
04:45 - For us, the car is the living room.
04:48 And to bring together the leader
04:51 in immersive audio storytelling,
04:53 along with the best spatial audio technology,
04:56 and the leader who's bringing that
04:58 into the automotive environment,
05:00 which is, like I said, the living room for audio,
05:03 is the partnership made in heaven.
05:05 Right out of the gate, you already will have access
05:07 to the largest catalog of spoken word audio
05:12 and the largest catalog of spoken word
05:14 immersive audio in Dolby Atmos.
05:16 - Thank you all for joining us.
05:17 I'm Katie Linendoll, and on behalf of Mercedes-Benz
05:20 here at CES 2024, stay tuned.
05:22 (audience applauding)
05:24 (upbeat music)
05:27 (upbeat music)