Patok na unlimited lechon business sa Cebu, kumikita ng 6-digits kada buwan?! | Pera Paraan
Aired (January 20, 2024): Sa dami raw ng nagtitinda ng lechon sa Cebu, kinakailangang makaisip ng pakulo ng negosyanteng si Malvin Bascon kung paano siya magiging kakaiba at magiging patok sa masa. Kaya ang namanang family lechon business, gunawa niyang unlimited para sa lahat! Panoorin kung paano siya nagsimula sa matagumpay na negosyong ito.
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FunTranscript
00:00 Are you ready for a new food trip this 2024?
00:06 This morning, we're going to Cebu City.
00:10 Because of this food park, there's a store selling lechon that's always trending.
00:14 I'm going back and forth between quarantine and this because it's delicious.
00:20 The taste is so good.
00:22 It's very worth it of the price that you're paying for.
00:26 It's cold. Eat it.
00:30 Meet Malvin. His lechon store is not just for show.
00:34 Because of their advantage, Unli Lechon for everybody.
00:38 There's Unli Lechon, Tatlong Puso or Kanid, and there's also soft drinks.
00:47 All of these can be bought for only Php 280.
00:51 Because there are so many lechon stores in Cebu,
00:57 Malvin needs to think of how to attract customers.
01:00 All of the lechon in Cebu, all of the products in Cebu are delicious.
01:06 So we thought of what ideas we can sell.
01:13 Our idea of Unlimited Lechon came up.
01:17 Malvin's father, William, says that the original recipe is what they use in lechon.
01:24 The commissary roams around the pork from 3 to 4 hours, depending on the size.
01:29 After that, they bring it to their stall where there's free taste.
01:37 It's free.
01:38 We are from Cebu and ever since, we've been eating lechon.
01:49 It's salty, juicy.
01:53 Of course, the skin should be crispy.
01:56 I'm happy that Quarantina's lechon really exceeds our expectations.
02:02 Malvin finished his culinary course and he's using what he learned here in the business.
02:09 I did a quotation.
02:12 I studied it.
02:16 How many grams of lechon can a person eat?
02:19 What's the exact part of the lechon to make a person full?
02:26 It's really worth it.
02:28 The target of 280 lechon is not much because it's bullion.
02:33 Our store is small but there are a lot of people eating it.
02:37 It's big.
02:38 The lechon weighs between 45 to 50 kilos.
02:45 And every day, they can finish 4 to 7 lechons.
02:49 They are familiar with Cebu's unlimited lechon, especially in other places like Manila, Mindanao, Dabao.
02:59 We have a lot of customers who come here.
03:04 We have a lot of tourism companies that contact us.
03:11 We trust the product. Our unlimited lechon is not the only one.
03:17 Cebu's lechon is really delicious.
03:20 You'll be amazed because it's cheap, fresh, and our lechon is new.
03:26 Their customers are not the only ones who are satisfied with Quarantina's lechon.
03:31 Even Malvin, because they can reach 6 digits, is earning money.
03:35 In a month, we earn P250,000 to P30,000.
03:39 We also receive orders for our lechon.
03:46 His business is getting a lot of people's interest.
03:51 We are the first ones to sell lechon in Cebu.
03:54 We entertain bloggers, media, because you are the reason why our lechon became popular.
04:06 We are called the most trending unlimited lechon in Cebu.
04:11 To keep their name, they came up with a marketing strategy.
04:17 Travel agencies, taxi drivers, they have a free lechon when they bring tourists.
04:29 We also give free vouchers and give online games so that Quarantina's name will not be lost on social media.
04:40 His wife and he are spending money on their business.
04:45 For them, it's better to invest in their own business.
04:51 When we can save a lot, we will find a place and put a branch.
04:59 So that we can have a lot of branches here in Cebu and outside of Cebu.
05:04 Until now, they have built 4 branches of Quarantina's lechon.
05:09 Malvin is still young, he already knows how to run a lechon.
05:15 Lechon is our family business. Since we were young, my father started the business of lechon.
05:25 It's just beside our house, in our own area.
05:29 First, we just borrow money. Every week, we borrow money.
05:34 We also take a bath. We pay for the bath.
05:37 Out of 5 siblings, Malvin decided to run his business.
05:43 When I was young, I was his only memory.
05:46 I was the only one who knows about our siblings.
05:49 I was the only one who knows because I was the only one who was with him.
05:52 When we buy pork from the farm, I was with him.
05:57 I was the one who brought the pork.
05:59 I know his way of doing things. I know a lot of things.
06:04 When he inherited this business in 2020, he thought of improving it.
06:11 My father is a businessman, but we don't have a lot of capital.
06:18 He's proud of the company that I run.
06:24 He told me that his words of wisdom will help whoever helped us before.
06:33 My siblings will help me. My wife is my wife's sister.
06:40 Malvin and his family are still in the business.
06:43 Our staff are all our relatives.
06:48 When Malvin thought of running his business, he wanted to have a position.
06:54 But because of his hard work, he was able to get this position.
06:58 I tried and tried. I got up and got up.
07:04 I'm consistent. I'm just consistent.
07:10 Don't look for a big business.
07:15 It's important to have a business.
07:17 [Music]
07:39 [BLANK_AUDIO]