Following stellar results in North America and beyond in 2023, GMC today confirmed the brand’s global expansion into three new international markets.
Customers in Australia, New Zealand and China will soon join the GMC family with the brand set to launch the Yukon full-size SUV in these high-growth markets. China sales are expected to begin in 2024, with Australia and New Zealand following in 2025. This announcement follows the launch of GMC in South Korea in 2023 with the GMC Sierra LD pickup truck, pioneering the premium pickup market in the country.
These new markets will bolster the brand’s established operations in the U.S., Mexico, Canada and Middle East, and reflects GMC’s incredible momentum and appeal on a global scale.
GMC finished 2023 in the U.S. with an increase in retail sales calendar-year-to-date (6.5%), resulting in the best overall sales performance since 2017. A key enabler to this success was the Sierra LD and HD nameplates, achieving their best combined year of sales on record and sixth consecutive year of segment share growth. Additionally, production of the HUMMER EV Pickup and SUV continues to ramp up as excitement and enthusiasm remain high for the all-electric supertruck, which saw retail sales double from 2022 to 2023.
The brand also sold the highest annual volume of both Denali (34%) and AT4 (19%) trims ever, driving record average transaction prices for GMC. In 2024, both trims celebrate milestone anniversaries with the 25th year of Denali, and AT4 marking its fifth year in the GMC lineup.
Customers in Australia, New Zealand and China will soon join the GMC family with the brand set to launch the Yukon full-size SUV in these high-growth markets. China sales are expected to begin in 2024, with Australia and New Zealand following in 2025. This announcement follows the launch of GMC in South Korea in 2023 with the GMC Sierra LD pickup truck, pioneering the premium pickup market in the country.
These new markets will bolster the brand’s established operations in the U.S., Mexico, Canada and Middle East, and reflects GMC’s incredible momentum and appeal on a global scale.
GMC finished 2023 in the U.S. with an increase in retail sales calendar-year-to-date (6.5%), resulting in the best overall sales performance since 2017. A key enabler to this success was the Sierra LD and HD nameplates, achieving their best combined year of sales on record and sixth consecutive year of segment share growth. Additionally, production of the HUMMER EV Pickup and SUV continues to ramp up as excitement and enthusiasm remain high for the all-electric supertruck, which saw retail sales double from 2022 to 2023.
The brand also sold the highest annual volume of both Denali (34%) and AT4 (19%) trims ever, driving record average transaction prices for GMC. In 2024, both trims celebrate milestone anniversaries with the 25th year of Denali, and AT4 marking its fifth year in the GMC lineup.
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MotorTranscript
00:00 Hello, I'm Duncan Aldred, Global Vice President of Buick and GMC.
00:06 2023 closes out a massive year for GMC, with an increase in retail sales of 6.5% calendar
00:13 year to date, resulting in the best overall sales performance since 2017.
00:20 A key enabler to this success was the Sierra, Light Duty and Heavy Duty nameplates, achieving
00:26 their best combined year of sales on record and the sixth consecutive year of segment
00:32 share growth.
00:34 Additionally, production of the Hummer EV pickup and SUV continues to ramp up as excitement
00:40 and enthusiasm remain high for the all-electric super truck, which saw retail sales double
00:46 from 2022 to 2023.
00:49 The brand also sold the highest annual volume of both Denali and AT4 trims ever, at 34%
00:57 and 19% of sales respectively, driving record average transaction prices for GMC.
01:05 In 2024, both trims celebrate milestone anniversaries with the 25th year of Denali and AT4 marking
01:13 its fifth year in the GMC lineup.
01:16 The brand also racked up outstanding results in our international markets.
01:21 In Canada, GMC took a record share of 5.5%, with a record share for Sierra Heavy Duty
01:27 of 29.6%, with Yukon and Yukon XL standing tall as the best-selling full-size SUV in
01:36 Canada.
01:37 In Mexico, GMC sales increased 14.4% year-over-year, and Sierra sales grew a whopping 90% year-over-year.
01:45 Finally, in the Middle East, GMC saw a total sales increase of 15% year-over-year, while
01:53 Yukon and Yukon XL sales increased 12% year-over-year.
01:58 But we have even more news for the international markets beyond our established operations.
02:03 GMC is in the most exciting era in its history, as we expect to grow competitively in our
02:09 home market while venturing into new ones.
02:13 Investors in Australia, New Zealand and China will soon join the GMC family with the brand
02:18 set to launch the Yukon full-size SUV in these high-growth markets.
02:25 China sales are expected to begin in 2024, with Australia and New Zealand following in
02:31 2025.
02:33 This announcement follows the launch of GMC in South Korea in 2023, with the GMC Sierra
02:38 Light Duty Pickup Truck pioneering the premium pickup market in the country.
02:45 We can't wait to start delivering our great products to these new markets.
02:51 We're forging our future as a premium truck and SUV brand, and our success shows our customers
02:56 around the world are just as excited as we are for the road ahead.
03:00 [BLANK_AUDIO]