From robotic football trainers to the booming kidult collectables sector for ages 12 and above, the London Toy Fair showcased a playground of innovation.
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00:00 [Music]
00:25 It's very interesting that the kidult sector grew in terms of purchases of toys in 2023.
00:33 This isn't traditionally an area of the population that buys a lot of toys,
00:38 largely because they don't see themselves as children anymore.
00:42 They're much the same as other toys, but they were probably more towards games, puzzles,
00:50 construction kits, collectible items and increasingly soft toys,
00:57 which the industry calls plush, but everybody else in the world calls cuddly toys.
01:01 [Music]
01:13 The kidult area, let's call it, has grown for us year over year, and particularly last year, for the last 10 years.
01:21 So we have the soccer clubs, we're launching Barcelona soon, we've got all of the anime,
01:27 that's completely different, horror, completely different, music, completely different,
01:31 but all of them have that fan link.
01:33 [Music]
02:02 (cat meows)