As the number of visitors continue to grow, popular countries are looking towards new strategies and the opening of new destinations to reduce visitor numbers in areas under pressure from tourism.
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00:00 Tourism in Europe, the world's most visited continent, is set to return to pre-pandemic
00:05 levels this year.
00:07 Some 758 million people are expected to visit some of its beaches or cities by 2024.
00:15 But as visitor numbers grow, so does the pressure on the environment and tensions between tourists
00:20 and the local people.
00:22 Venice has introduced quotas on the number of visitors entering the city on a daily basis
00:27 and the Netherlands stopped promoting itself as a tourist destination five years ago.
00:33 Big players are now thinking about how to make tourism socially and environmentally
00:37 sustainable.
00:53 Countries are opting for new strategies and the opening of new destinations to reduce
00:57 visitor numbers in areas stressed by tourism.
01:20 Climate change is one of the major threats to the sector.
01:24 Heat waves and drought are affecting destinations like Greece and Spain, which are already indicating
01:29 that they will have to introduce water restrictions this summer in some coastal areas.
01:38 Tourism is estimated to contribute 8% of total greenhouse gas emissions.
02:01 Now, the sector faces the challenge of reducing its carbon footprint to ensure its future.
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