Carl & Claire Perfumery merupakan bisnis parfum yang didirikan oleh Nouva Puspita sejak tahun 2019.
Kondisi masa kecil yang berdampak pada rasa percaya dirinya, membuat Nouva ingin menciptakan parfum.
Alasan itulah yang mengantarkan Nouva ingin menciptakan parfum. Menurutnya, kepercayaan diri seseorang dapat meningkat dengan memakai parfum.
Kondisi masa kecil yang berdampak pada rasa percaya dirinya, membuat Nouva ingin menciptakan parfum.
Alasan itulah yang mengantarkan Nouva ingin menciptakan parfum. Menurutnya, kepercayaan diri seseorang dapat meningkat dengan memakai parfum.
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TVTranscript
00:00 Now we're back in the CreateUp segment and we're back to record Prisasemboda.
00:05 Do I smell good today, Wiki?
00:06 Let me smell it.
00:08 Okay, the smell is a bit different.
00:10 A bit different.
00:11 You just used the perfume, right?
00:12 Because I just realized that our Narsum this time is the perfume I use, Cards and Clear.
00:18 This is not sponsored, but I'm proud of the local product.
00:21 That's right, because I also like to use perfume.
00:23 So there's excitement to talk about CreateUp.
00:26 This time we will talk about Cuan, a local perfume.
00:31 Cuan is the startup of a local perfume producer.
00:33 It has been connected since the start of the CreateUp conference.
00:35 And Ms. Nova Puspita is the CEO of Cards and Clear.
00:39 How are you, Ms. Nova?
00:41 Hello, Wiki. I'm Prisa.
00:44 I'm very good, of course, to be invited here.
00:47 I want to ask first, is this true?
00:49 This is pure local?
00:51 Yes, it's pure local.
00:53 Pure local, 100% local, right?
00:55 Yes, for the fragrance oil, there are still some mixes.
00:59 There are imports too.
01:02 But for the manufacturer and others, we are all local.
01:06 Okay, from so many business sectors, why are you involved in the local perfume business, Ms. Nova?
01:12 Okay, so I started this business in 2019.
01:16 At that time, I really saw local cosmetic brands booming.
01:24 As a perfume lover, I personally wondered
01:29 why there is no local perfume brand.
01:33 So, I started from that curiosity, and after trying, I started this business.
01:41 Okay, so the market is also growing, right?
01:44 Because there are many people like Prisa and me who will go down for local products.
01:50 One of them is for perfume products.
01:53 Yes, that's right.
01:55 Besides skincare, there are many local products.
01:59 There are also many local perfumes.
02:02 How about the competition?
02:04 When I was choosing, I was a bit confused.
02:07 I like the fragrance, so I chose this one.
02:11 But what is the competition like, Ms. Nova?
02:14 Okay, if we look at the growth of the market itself,
02:17 from 2019 to 2024, it means almost 5 years.
02:22 It can be said that it's very fast, Ms. Prisa and Mr. Wiki.
02:26 So, if we go back to 5 years ago,
02:30 local perfume brands, if they are on the top of mind,
02:33 maybe people ask questions or even eat,
02:37 there are people who ask, "Is there really like that?"
02:40 If we look at the current time, in 2024,
02:45 there are a lot of them, and the market is ready to accept
02:51 and even look for local perfume brands.
02:57 The competition itself is that more and more people
03:02 make local perfume brands.
03:04 Because we can see that there are many factories
03:08 that offer to open a perfume business
03:11 with a low quantity like that.
03:14 This year, the more, the easier.
03:18 And we also see from other business lines,
03:21 maybe they also want to develop their wings
03:24 to the perfume business.
03:27 But with this increasing competition,
03:32 the local perfume industry is getting more and more narrowed.
03:35 And finally, it gives a fairly large exposure.
03:40 And finally, it raises us as a local perfume brand as a whole.
03:45 Yes, that in terms of competition, there will be more players,
03:49 but the market is very large to be explored.
03:53 Okay, maybe you, Mr. Nova, can take us
03:58 to understand the formulation process of fragrances
04:01 for each of your perfume variants.
04:04 We will continue in the next session, Mr. Nova.
04:07 And stay with us, we will be back soon.
04:10 Thank you for still joining us
04:13 and still discussing with Ms. Nova,
04:15 already in Color & Clear.
04:17 How is the process of formulation of fragrances
04:19 for each of your perfume variants,
04:21 to finally be able to produce local perfumes
04:24 with quality, Ms. Nova?
04:26 Okay, Mr. Ricky, for the formulation process itself,
04:30 it's quite complex because there are several steps.
04:33 We start from the process of producing the fragrance oil first.
04:38 So when the fragrance oil is created,
04:42 there are hundreds to thousands of raw materials.
04:45 Usually, we work with fragrance houses or perfumers
04:50 who are certified to be more expert in their field.
04:54 So, as a brand, we go to them in a brief,
04:59 and then we go back and forth until the fragrance oil fragrance sample is finalized.
05:06 Then from this sample, we continue to the manufacturer.
05:11 Then from the manufacturer, we also have a formulation
05:15 to adjust how this fragrance oil can be a perfume
05:20 that can be said to have an elegant or delicious scent
05:24 if it is in accordance with the identity of Color & Clear.
05:27 Then it lasts long too, like that, more or less.
05:30 Okay, Ms. Nova, what is the joy of being a local perfume entrepreneur?
05:36 You said that this is indeed local, but there are certain parts that are imported.
05:44 What are those parts and why should they be imported?
05:48 Okay, for Sukaduka,
05:51 maybe marketing the perfume can be said
05:56 that the price of the perfume from one brand to another is very varied.
06:03 Some are very affordable, some are very expensive.
06:08 Meanwhile, if we sell perfumes, maybe only one family.
06:14 For example, the fragrance of Melati flowers.
06:17 Melati flowers are actually very varied,
06:19 so the challenge is more there,
06:23 how we as a brand can deliver quality according to the price.
06:30 And maybe the challenge is how to actually distribute the perfume itself
06:37 or maybe promote the perfume to all islands in Indonesia.
06:42 That's why it should be sold online, mostly sold online.
06:46 That's right.
06:47 The challenge is also the second.
06:49 Okay, the perfume you made is inspired by the DNA of the perfume that already existed
06:54 or is it really authentic, Ms. Nova?
06:57 Yes, okay. So the story of every perfume bottle we release is different,
07:02 Mr. Wiki and Ms. Prisa.
07:04 So there are some that come from the market's demand.
07:07 Usually, the perfume that the fragrance direction is very familiar
07:13 with the already famous aroma, for example.
07:16 But there are also perfume variants that come from the idealism of the brand itself,
07:21 our brand, and then finally from the market,
07:24 we get to know and finally like it.
07:27 So it can be said that it depends on each variant,
07:30 there is a story of its own.
07:32 Okay, which is the authentic one from Carl and Claire?
07:37 Okay, so we just launched a range called Spices of Life.
07:43 So it's a perfume that's more or less a variant of a variant that smells like spices.
07:49 So there's one called Into the Woods, which is a mixture of spices,
07:54 but there's also the fresh side, but there's also the flowery side.
07:58 So it can be said that it's very unique.
08:01 I want to confirm, Ms. Nova, when I bought it, if I'm not mistaken,
08:04 the price was around Rp280,000 for the size I was holding.
08:08 How do you determine the price?
08:11 What is more owned by Carl and Claire, considering many are local but below that price?
08:16 Or is there anyone who is Rp100,000 with a higher amount?
08:21 Okay, from us, we are very uncompromising with the quality of Ms. Prisca and Mr. Wiki.
08:31 That's why it was also like I mentioned before,
08:34 one of the challenges is that many people say,
08:37 "Oh, he sells a variant with a fragrance A or fragrance B."
08:41 But maybe it's the same.
08:42 But from the quality itself, there are also different classes.
08:46 For example, there are flowers that are like A or B.
08:51 Okay, because of the quality, in short, have you profited?
08:55 Yes, I have.
08:57 Okay, because you have profited from the beginning of Carl and Claire's education.
09:02 Ms. Nova, thank you for joining us when we were limited.
09:05 Hopefully the market of Carl and Claire will be wider,
09:09 and Indonesia's perfumes will be more successful in the domestic market.
09:14 Okay, good luck. See you. Thank you.
09:18 Thank you.
09:19 Before we end, we would like to update you on the position of the Saham Gabungan price index.
09:23 It's 9.26, where the IHSG on this occasion,
09:28 the share price is expected to increase by 0.4%, 28 points, back to above 7,200, 7,225.
09:35 With the exchange rate of the US dollar weakening at 15,718.
09:41 Top Gainers, this is PTPS, ADMR era research, or RTSH.
09:46 Then there is also BRMS, Arto, Pegas, Edge, and PTPP.
09:51 Meanwhile, losers' winners are Mutu or Motu Agung, who fell 1%,
09:55 PTSP, who fell 10%, PRIM, TRJA, GRIA, BPTR.
10:03 And there are several other Saham Gainers who are among the top losers based on value until now.
10:09 That's a brief review of the IHSG and some Saham Gainers and losers.
10:13 And it's been 90 minutes, we're with you in Power Breakfast.
10:17 Hopefully today's discussion can be a reference and a source of information for you.
10:20 Stay updated with your information only on IDX channel,
10:22 your trustworthy and comprehensive investment reference.
10:25 I'm Eike Adrian.
10:26 And I'm Pri, Saham Sambodaratu. See you.
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