Perempuan selalu ingin tampil cantik dan percaya diri setiap saat. Namun tahukah anda, meningkatkan rasa percaya diri tidak hanya dengan make up saja, namun dengan menggunakan parfum juga dapat menjadi salah satu faktor pendukung untuk meningkatkan rasa percaya diri, meningkatkan mood dan mengurangi stres.
Salah satu pelaku usaha yang bergerak di bisnis parfum ialah Nouva Puspita selaku pemilik Carl & Claire yang merupakan salah satu brand parfum lokal yang cukup dikenal. Selain berbisnis parfum, Nouva Puspita juga memiliki bisnis Japanese Head Spa bernama Urara dengan berpartner bersama rekannya Ivana Harjadi.
Lantas, bagaimana potensi dan perkembangan bisnis parfum lokal dan salon kecantikan di Indonesia? Saksikan perbincangannya bersama dengan Nouva Puspita – CEO Carl & Claire dan Ivana Harjadi – Co-Founder Urara di Women’s Talk.
Salah satu pelaku usaha yang bergerak di bisnis parfum ialah Nouva Puspita selaku pemilik Carl & Claire yang merupakan salah satu brand parfum lokal yang cukup dikenal. Selain berbisnis parfum, Nouva Puspita juga memiliki bisnis Japanese Head Spa bernama Urara dengan berpartner bersama rekannya Ivana Harjadi.
Lantas, bagaimana potensi dan perkembangan bisnis parfum lokal dan salon kecantikan di Indonesia? Saksikan perbincangannya bersama dengan Nouva Puspita – CEO Carl & Claire dan Ivana Harjadi – Co-Founder Urara di Women’s Talk.
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TVTranscript
00:00 [Music]
00:23 Hi, Hi, Hi, Women's Socks viewers
00:25 I'm so happy to be here with you again
00:29 I'm in a salon and a spa
00:33 Because we're going to have a very feminine conversation
00:36 With a founder and CEO of a brand called Femme Femme
00:41 Who is she?
00:43 Follow me on Women's Socks IDX channel
00:47 [Music]
00:51 Women always want to look beautiful and confident
00:56 But did you know that increasing confidence
01:00 Not only with makeup
01:02 But also using perfume
01:04 Can also be one of the supporting factors
01:06 To increase confidence, mood and stress reduction
01:11 [Music]
01:14 One of the business actors in the perfume business
01:17 Is Lando Vapospita
01:18 Owned by Carl & Clear
01:20 Which is one of the local perfume brands
01:23 Known by many people in Indonesia
01:25 Where Carl & Clear's success
01:27 Is expected to be an inspiration
01:29 For young entrepreneurs in Indonesia
01:31 To continue to innovate and develop
01:33 By paying attention to the environmental
01:35 And social aspects
01:37 That are important for the continuation of business in the future
01:40 [Music]
01:42 In addition to the perfume business
01:43 Nova Vapospita also owns a Japanese head spa business
01:46 Called Urara
01:48 Which is partnered with its partner, Ivana Haryadi
01:51 Where this beauty salon focuses
01:53 On head care
01:55 Especially prioritizing the quality of care
01:58 And helps to solve the problem of scalp
02:00 And hair loss
02:02 [Music]
02:03 So how far is the potential and development
02:06 Of the perfume business and beauty salons in Indonesia?
02:09 Watch the discussion
02:11 Together with CEO Carl & Clear
02:13 Nova Vapospita and co-founder Urara, Ivana Haryadi
02:17 Only on Women's Talk
02:19 [Music]
02:23 And to discuss this time
02:25 Already present beside me
02:27 The beautiful Nova Vapospita
02:29 She is also the founder and CEO of Carl & Clear
02:32 How are you?
02:33 Hello, Mrs. Prisa
02:34 Very good
02:35 How are you, Mrs. Prisa?
02:36 The news is amazing
02:37 Because today we will talk about
02:39 Perfume
02:41 Then also a salon and a spa
02:43 Because it turns out
02:44 Not only Carl & Clear that we know with perfume
02:47 But also the spa
02:50 Now called Urara
02:52 Okay, let's go to the perfume first
02:54 I've tried this before
02:56 And this is really good
02:59 100% local product
03:01 Yes, that's right
03:02 What was it like at first?
03:03 Why are you interested in going to the beauty industry?
03:07 But perfume
03:08 Yes, at first
03:09 I am a perfume lover
03:11 Basically, Mrs. Prisa
03:12 Then I also saw
03:14 In 2019
03:15 There are so many local brands
03:17 But there is no perfume yet
03:19 Oh, this means it was established in 2019
03:21 Yes, like that
03:22 Then I want to know
03:24 Then I was curious
03:26 Why is there no local perfume brand yet?
03:28 With affordable price
03:29 But the quality is good
03:31 Can be compared to international
03:33 Like that
03:34 So this starts with a perfume lover
03:36 But usually we know
03:37 If the perfume collection is high-end
03:41 The price is millions
03:43 So inspiration is rare
03:46 Usually just a collection
03:48 But not inspired to make
03:50 And maybe if it's a business
03:52 There must be more effort there
03:54 Capital there
03:55 But it's related
03:57 With the field that is prioritized
04:00 Education and so on
04:01 Actually no
04:03 So I really went to school far away
04:06 Then I joined the retail world
04:08 So before I started a business
04:10 I worked in the retail
04:12 So I really like it
04:14 Around shopping malls
04:16 Shopping centers like that
04:17 That's why it's also seen
04:19 Why the product choices in Indonesia
04:21 At that time it was still dominated by the international
04:24 In the perfume section
04:25 So it's quite inspiring
04:27 To have your own local brand
04:29 Okay
04:30 You said yourself
04:32 That the perfume choices
04:34 Dominated by the outside
04:36 What made you sure at that time
04:38 That it could be
04:40 Skincare is now also many
04:42 Dominated by the locals
04:44 With a higher price
04:45 Quality is not less good
04:47 But if the perfume
04:48 Sometimes people already love
04:49 What perfume
04:51 Even if the brand is expensive
04:52 Still use it
04:53 What do you need at that time?
04:55 Oh, I can, I'm sure
04:57 So at that time
04:59 I also often heard
05:01 From friends who are perfume lovers
05:03 If the international perfume designs
05:07 Sometimes
05:08 Not friendly to Indonesian people
05:11 Because maybe different
05:12 Different climate
05:13 Like that
05:14 So one of our visions
05:16 One, we want to have
05:18 Affordable perfume
05:20 For Indonesian people
05:21 So we don't have to save months
05:23 For perfume collection
05:24 Like that
05:25 And also
05:26 We want to present aromas
05:28 That Indonesian people like
05:30 And when you smell it
05:32 What is it
05:33 Indonesian love
05:34 Like that
05:35 There is an identity
05:37 Like that
05:38 There is a uniqueness
05:39 Like that
05:40 So the process is quite long, right?
05:42 Or just a moment
05:43 To finally have
05:44 A product in a bottle like this
05:46 Can be consumed
05:48 Like me now
05:49 How long does it take?
05:51 From my experience
05:52 Actually I started planning this
05:53 In 2018, Miss Prisa
05:55 Then
05:57 It was not easy at that time
05:59 What is not easy now
06:01 To open a business
06:02 At that time because
06:03 The information was still very limited
06:05 Then also
06:06 From the opportunity
06:07 It's still not too open yet
06:09 Like that
06:10 So then
06:11 It took a year
06:13 Until finally we released
06:15 Well, when we first released it
06:17 It turned out
06:19 Not 100% accepted by the community
06:22 So we learn again from there
06:25 We revise again
06:26 We rummage again
06:27 What response was received at that time?
06:29 Until finally said
06:30 Why does it seem like there is still something missing?
06:32 So from the choice of fragrance
06:33 It turns out to be different
06:34 From our prediction and market research
06:37 So we do market research
06:39 Then we ask
06:40 Ask people around
06:42 And it turns out
06:43 When the product is thrown into the market
06:45 The feedback is quite different
06:47 Like that
06:48 What made the feedback at that time
06:50 From customers in the beginning
06:52 Which makes Car and Clare
06:53 Finally improve again
06:55 Yes
06:56 So in some aromas
06:58 That kind of aroma
06:59 Like
07:00 It's not friendly to Indonesians
07:02 So for example
07:04 We see fruity aromas
07:07 Which we released at the beginning
07:09 It turns out
07:10 The fruity version is not friendly
07:14 Because maybe there are too strong ingredients
07:16 So like
07:17 Indonesians don't like it like that
07:20 Yes
07:21 Okay
07:22 What are the tips from a founder
07:25 And also our local perfume CEO
07:28 In choosing a perfume
07:29 Don't hesitate
07:30 We will be right back
07:31 Stay tuned on Women's Talk IDX channel
07:34 Thank you for being there
07:45 Back with us
07:46 And we will still discuss
07:48 In Women's Talk this time
07:49 With the founder and also CEO
07:51 From Car and Clare
07:53 There is Nova
07:55 Okay
07:56 The Suka Dukanya
07:58 From 2019 until now
08:01 It's almost 4 years
08:02 Yes
08:03 What is Suka Dukanya?
08:04 Okay
08:05 From Suka
08:06 We really like
08:07 If our brand can be recognized
08:09 Appreciated by many people in Indonesia
08:11 And in my opinion
08:13 It's a reward
08:15 And also respect
08:17 For us to have this opportunity
08:19 If Dukanya itself
08:21 We have been through many phases
08:24 Although the business is only 4 years
08:27 It's still relatively short
08:29 But we went through
08:31 Pandemic session
08:33 And then the pandemic
08:35 Until now
08:36 Those are the times
08:39 Which are very fluctuating
08:41 For Car and Clare and for me
08:43 Okay
08:44 To know
08:46 The progress of Car and Clare
08:48 From the number of production
08:50 Compared to a few years ago
08:52 How is it so far?
08:54 And maybe it's already in
08:56 Any shops
08:57 It can be found in all malls
08:59 Or how?
09:00 Okay
09:01 Actually there are several things
09:02 That we measure every year
09:04 The first one is
09:05 The number of products bought
09:07 By people
09:08 How is it?
09:09 From there we drop it
09:11 To a few people who buy again
09:13 Because that determines
09:15 A product or a brand
09:17 Is it really appreciated
09:19 When the customer
09:21 Is loyal to that brand
09:23 And then
09:25 From the number of channels
09:27 The sales too
09:28 Because we want Car and Clare
09:30 Our products are as easy
09:32 As possible
09:33 Can be obtained by people
09:35 Okay
09:36 It's already in green shops
09:37 Orange shops
09:38 Because if there are reviews
09:40 I pay attention
09:41 The name of the buyer
09:43 The review is different from 5000
09:45 What is the review like?
09:47 And then maybe
09:48 The durability is also seen
09:50 The packaging is also taken into account
09:52 What is the promo like?
09:54 How is it?
09:56 For what?
09:58 Can still improve
10:00 Then it can also adjust
10:02 The current market condition
10:04 Is it a bit difficult?
10:06 Actually if at the beginning
10:08 When I just made this brand
10:10 There were several times
10:12 That can be said
10:14 I was down
10:16 Why are you down?
10:18 Because I see my brand
10:20 Criticized
10:22 Like this, like that
10:24 After I reflect back
10:26 Actually there are more positives
10:28 Than negative criticism
10:30 And also I see
10:32 The brand is a perception
10:34 So what does the person receive
10:36 From what we say
10:38 If for example
10:40 From a perception that may be
10:42 Not as good as I want
10:44 That means it's something I have to change
10:46 From me as a business owner
10:48 To make it delivered
10:50 The positive points are delivered
10:52 How many productions a month?
10:54 If a month is uncertain
10:56 But about 10,000 pieces
10:58 And it has increased
11:00 Compared to maybe the end of last year
11:02 Right
11:04 So the benefits are from the first time we stood
11:06 Every year it always increases
11:08 Meanwhile one
11:10 The size is one size
11:12 Now I have two
11:14 The biggest
11:16 One like this, the price
11:18 279,000
11:20 Think about it
11:22 Yes, the audience
11:24 So how to choose
11:26 Nova-style perfume
11:28 As a founder
11:30 Former CEO of local perfume
11:32 What are the tips?
11:34 Actually I'm simple
11:36 The first one we don't need to label
11:38 What perfume we like
11:40 What perfume we don't like
11:42 So for example we mention one
11:44 Ingredient for example
11:46 Flower aroma
11:48 For example we have labeled flower aroma
11:50 And we say we don't like it
11:52 For example like that
11:54 But we will be a lot
11:56 Passing maybe the creations
11:58 Other flower perfumes that can be
12:00 So we like it
12:02 Keep exploring
12:04 Keep open
12:06 Open-minded
12:08 And
12:10 Don't be bored
12:12 To look for
12:14 What we like, what we don't like
12:16 Later it will be seen
12:18 Pattern
12:20 We don't like it
12:22 With the aroma
12:24 For example, what is the example
12:26 Because sometimes we just try one
12:28 What is the writing
12:30 Actually it doesn't fit
12:32 Maybe there is a mixture of what
12:34 And what
12:36 If we keep exploring
12:38 This is the most right
12:40 Okay, later we want to talk
12:42 Besides Karl & Claire's perfume
12:44 There is also the spa
12:46 The location is currently
12:48 We are located at Urara
12:50 With the partner
12:52 With who?
12:54 With Ivana, my partner
12:56 Ivana Nova and Ivana
12:58 Stay tuned on Women's Talk IDX channel
13:00 [Music]
13:10 Thank you again
13:12 In Women's Talk and we will
13:14 Talk again this time to add
13:16 One more person, Niel
13:18 Ivana Haryadi
13:20 The amazing news
13:22 And is
13:24 Co-founder of Urara
13:26 Earlier Karl & Claire
13:28 Now Urara
13:30 That is also one of the business
13:32 From Nova with a friend
13:34 Can you tell us the meeting with Nova?
13:36 So we
13:38 Meet from a community
13:40 The community is
13:42 Business
13:44 So while in the community
13:46 We have met every month
13:48 Several times
13:50 So we already know
13:52 Every
13:54 Nova's friend and another
13:56 Nova's friend
13:58 Each of their uniqueness
14:00 So when we are invited
14:02 We open a salon
14:04 We already know each of their uniqueness
14:06 Where is it?
14:08 Why do you open a salon together?
14:10 What makes people
14:12 If they want to open a business
14:14 It's more comfortable to join with
14:16 His friend
14:18 Why?
14:20 Because it's a coincidence
14:22 From each of their backgrounds
14:24 We have the same background
14:26 In retail
14:28 Coincidentally, one of our partners
14:30 He already opened a salon
14:32 Niel's salon
14:34 He has experience
14:36 Then there is a problem
14:38 The operational part
14:40 He has to train
14:42 And he has to be operational
14:44 He has a problem in the operational part
14:46 Coincidentally, we have Nova
14:48 So it seems like you complement each other
14:50 While from Ivana
14:52 She specializes in marketing
14:54 And promotion
14:56 If we combine it
14:58 It seems like we can
15:00 Synergize well
15:02 So how long have you known each other?
15:04 How many years?
15:06 2021
15:08 2021
15:10 Through a community
15:12 Community is very important in business
15:14 So why?
15:16 What do you get from a community?
15:18 If the community
15:20 Becomes our place
15:22 To tell
15:24 Our problems
15:26 As an entrepreneur
15:28 We can also share solutions
15:30 Share experiences
15:32 So you're not alone
15:34 Because
15:36 As an entrepreneur
15:38 It turns out
15:40 You can feel alone
15:42 What are the tips
15:44 From you two
15:46 For those who want to open a business with a friend
15:48 Because it's not rare
15:50 Because being with friends
15:52 There are problems
15:54 What are the tips?
15:56 So it's still solid
15:58 For me, in the beginning
16:00 I have to discuss everything
16:02 If it's an easy discussion
16:04 It's very easy
16:06 But if it's a worst case
16:08 Or if it's a bitter conversation
16:10 It's better to discuss it in the beginning
16:12 So everything is good
16:14 Okay, from Ivana
16:16 It's true
16:18 What Nova said, we discussed it from the beginning
16:20 What is the division like?
16:22 So if it's an operational problem
16:24 We ask for help
16:26 Then the SOP
16:28 Ask for help
16:30 If the sales are not good, what should we do?
16:32 There must be
16:34 Specialization
16:36 Not one field
16:38 Two heads
16:40 So it's not random
16:42 Okay, then
16:44 Nova is still
16:46 30, 29 years old
16:48 Still very young
16:50 How can you have a business at this point?
16:52 There was even a grand Claire
16:54 Now it's back to Urara
16:56 This is hair and spa
16:58 Japanese hair and spa
17:00 Which is in trend
17:02 Do you like the trend?
17:04 Or how?
17:06 Looking at the Indonesian market
17:08 For Indonesia
17:10 Okay, from the opportunity
17:12 This hair and spa
17:14 We are both exposed to this opportunity
17:16 But
17:18 Maybe if there is no Ivana
17:20 I won't
17:22 Think about doing this
17:24 Because Ivana is a person
17:26 What is it?
17:28 So maybe that's what
17:30 Motivation or inspiration
17:32 Let's try it first
17:34 Then came Sinta with her specialization
17:36 I have opened a salon
17:40 Consulting a salon
17:42 Then we feel
17:44 This can be
17:46 Maybe like a very precise division
17:48 Okay
17:50 How do you talk about capital?
17:52 We talked about capital at the beginning
17:54 The division
17:56 So there are different divisions
17:58 Communication is the key
18:00 Must be open
18:02 Bright from the beginning
18:04 Will be like this
18:06 It's still solid
18:08 What else from Ivana?
18:10 Maybe
18:12 The unfulfilled resolution in the future
18:14 In business
18:16 And also personal achievement
18:18 To inspire all of us
18:20 Personal achievement
18:22 Myself
18:24 I've always liked sharing
18:26 Like sharing
18:28 So that's why
18:30 I hold marketing
18:32 Because actually
18:34 Everyone must have a problem
18:36 So we with Urara
18:38 We help
18:40 Help solve people's problems
18:42 So the problem
18:44 So we want to help people
18:46 Who have problems
18:48 Especially women
18:50 About hair fall
18:52 Maybe there is a pimple
18:54 Okay
18:56 From Nova
18:58 What else is not achieved yet?
19:00 Will be the target in 2024
19:02 Okay, from me
19:04 In business, I hope everything will be better
19:06 Then more to
19:08 Personal
19:10 I really want
19:12 To have a happy life
19:14 And
19:16 Balance
19:18 Between work
19:20 Maybe from health
19:22 Like that family
19:24 Amen
19:26 Okay
19:28 Then besides the team
19:30 Of course
19:32 The support system
19:34 From Nova
19:36 To reach this point
19:38 Okay, from me
19:40 Family and friends
19:42 Because if you're already at work
19:44 Usually when you're home
19:46 I feel
19:48 Family and friends
19:50 Is a safe space for me
19:52 To share stories
19:54 What do you do in family
19:56 About K&K and Urara?
19:58 Actually just tell stories
20:00 But
20:02 They listen to it
20:04 It can make me feel more relaxed
20:06 And maybe all the pimples are out
20:08 Finally the mind is clearer
20:10 You were in retail
20:12 Yes
20:14 It's a big retail brand
20:16 We call it Zara
20:18 Maybe sometimes family
20:20 Have a lot of expectations
20:22 Why do you open your own business
20:24 Even though it's already at this stage
20:26 But it's also
20:28 Make us think again
20:30 Maybe there are people
20:32 Who experience that
20:34 Maybe there are tips
20:36 Sometimes we have a lot of plans
20:38 The step to start
20:40 Why didn't it happen?
20:42 Right
20:44 At that time
20:46 I was in dilemma
20:48 To continue my career or
20:50 To let go and start my own business
20:52 Because at that time
20:54 The business has to run with me
20:56 Without me, it's not ready
20:58 I don't have a team yet
21:00 What made me
21:02 To make that decision
21:04 Was the support from family
21:06 Like
21:08 You can try
21:10 If you fail
21:12 What's the worst that can happen
21:14 Like that
21:16 Maybe that's the support
21:18 That makes me not afraid
21:20 Actually if you think about it
21:22 The fear is more
21:24 In myself
21:26 And maybe more afraid
21:28 To disappoint others
21:30 Disappointing others in this matter
21:32 Like family
21:34 If I fail in business
21:36 Then I'm out of work
21:38 Like that
21:40 But it turns out to be supported
21:42 Oh, that's it
21:44 You used to be an employee
21:46 Then now you're an owner
21:48 Even CEO
21:50 What's the difference
21:52 Do you feel like
21:54 Many employees want to have their own business
21:56 Want to get a salary
21:58 Maybe more
22:00 Every month
22:02 The value is this much
22:04 If business is going up and down
22:06 In short
22:08 The difference is more to
22:10 The certainty
22:12 From the certainty
22:14 If as an entrepreneur
22:16 You have to face the conditions
22:18 That may not always be certain
22:20 If we see it as a positive thing
22:22 It may be
22:24 Our drive to move forward
22:26 Okay, that's from Nova
22:28 Yes
22:30 I've been working as an employee
22:32 Then finally decided to build my own business
22:34 If Ivana, how are you
22:36 You didn't accept
22:38 Who dares not accept
22:40 So back then
22:42 During college
22:44 I worked as a PA for 7 months
22:46 Then I left
22:48 Because I had to write a CV
22:50 Then after graduating
22:52 As usual, a new student wants to
22:54 I want to work
22:56 I sent my CV to several places
22:58 Why no one contacted
23:00 And I'm a middle school student
23:02 How do I survive
23:04 While parents
23:06 After you graduate from college
23:08 You go back to the area
23:10 I'm from Central Sulawesi
23:12 Oh, same as us
23:14 But I'm from South Sulawesi
23:16 So long
23:18 Okay, let's continue
23:20 So at first, people want me to go back to Central Sulawesi
23:22 To move forward Central Sulawesi
23:24 To help the family
23:26 But the problem is
23:28 I think it's okay
23:30 I'll try to be a city woman
23:32 To try
23:34 Learn in another company
23:36 But it turned out not to meet expectations
23:38 So you were down
23:40 Yes, right
23:42 So after graduating
23:44 Why no one called
23:46 No one called
23:48 Then
23:50 Because no one called
23:52 We think how to
23:54 Get money
23:56 So I worked as a PA
23:58 Okay, what do we think is the quote
24:00 Or what is the success tip
24:02 For many young women
24:04 Wherever there is
24:06 Or also those who are still
24:08 Want to have a business but still have a lot of obstacles
24:10 From the innovators first
24:12 From me
24:14 Maybe the tip is one step at a time
24:16 So one by one
24:18 Maybe there are many things or hundreds of steps
24:20 That we want or have to achieve
24:22 According to us
24:24 But if we do it one by one, it will feel easier
24:26 Okay, after 10,000 car and clear per month
24:28 After that Urara, what else
24:30 I don't know
24:32 We wait for the update
24:34 From Ivana
24:36 I'm quite surprised
24:38 We are quite similar
24:40 1% every day
24:42 So it's okay
24:44 We are just a little
24:46 But it's better 1% every day
24:48 Okay, you don't have to say anything
24:50 But there is always improvement
24:52 Little by little every day
24:54 If so, I'm a little by little every hour
24:56 Okay
24:58 And good luck to you
25:00 For Nova and Ivana
25:02 For K&Clear, Urara
25:04 And all the hopes for the future
25:06 I hope the business can inspire us all
25:08 Thank you, see you again
25:10 See you again
25:12 That's all for today, Pemirsa
25:14 I hope it can be a reference, source of information
25:16 And also an inspiration for your career
25:18 Your personal life or whatever
25:20 I'm Prisma Sambodar, I'm Amit Tendurdiri
25:22 See you again, bye
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