These Super Bowl commercials were better than the game! Welcome to WatchMojo, and today we’re counting down the standout commercials from Super Bowl LVIII.
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00:00 [Music]
00:03 Welcome to WatchMojo, and today we're counting down the standout Super Bowl commercials of 2024.
00:09 - What do the French like? Anyone? - Cheese. They like cheese.
00:16 - Brilliant. Done.
00:18 Number 20. Old School Delivery, Budweiser.
00:23 - Come on. - You can never go wrong with a classic.
00:26 This commercial sees the return of Budweiser's Clydesdale horses,
00:30 but with a few additions that make it stand out. During a harsh winter scene,
00:34 the horses are called upon to deliver the beer to a thirsty village.
00:37 The setup is reminiscent of the 1925 serum run to Nome.
00:41 - Let's do it the old school way. - Let's go.
00:45 Except instead of diphtheria antitoxin, it's a different kind of medicine.
00:53 All that's missing is a brave dog like Balto or Togo.
00:57 The advertising executive seemingly thought the same thing.
01:00 As the horses struggle to see their way through the bleak landscapes,
01:04 a Labrador emerges from the blizzard, guiding them to someplace warmer.
01:08 Goldie Hawn and Kurt Russell must be so proud. Seriously, that's their dog, Roy Hawn Russell.
01:21 Number 19, Tina Goes on Faycation, Booking.com.
01:26 - Who are you? - Oh, we have met, Gwen.
01:29 Tina Fey is all about revisiting her roots in 2024.
01:34 Not only did she reprise her role in the Mean Girls movie musical,
01:38 she also reunited with some of her 30 Rock co-stars for this Booking.com ad.
01:42 While it doesn't bring her back to 30 Rockefeller Plaza,
01:45 Fey is long overdue for a vacation, hiring various body doubles to explore her options.
01:50 And the five-star filter is perfect for five-star Tina Fey.
01:54 Call me Tina.
01:56 In addition to Jane Krakowski as splurgy Tina and Jack McBrayer as the partner of rustic Tina,
02:03 we get a surprise appearance from Glenn Close as wild Tina.
02:07 Unwilling to let her nemesis steal the spotlight,
02:09 Fey heads to Texas for a close encounter.
02:12 Sorry, Tina, but that's what happens when you call Glenn drunk at the Golden Globes.
02:16 You can book whoever you want to be.
02:19 Okay, thank you. It's my life. I don't need a body double for this one.
02:22 Mr. T in Skechers
02:25 Skechers
02:26 Here's another example of the Mandela effect.
02:31 There's no T in the footwear brand Skechers.
02:34 Yeah, we've been saying "Skechers" this entire time too.
02:37 We'll never forget this vital knowledge now thanks to everyone's favorite actor/spokesperson/wrestler/A-Team member Lawrence Turode.
02:45 T is always in Skechers. T and these Skechers slip in.
02:49 You probably know him as Mr. T.
02:51 Or maybe you don't if you were born after 1989.
02:54 In any case, Mr. T is no stranger to offbeat advertising.
02:58 He comes crashing through a wall to knock some sense into quarterback Tony Romo,
03:02 who claims that we've been spelling Skechers incorrectly.
03:06 Mr. T misunderstands, arguing that he slips into a pair of Skechers just fine.
03:11 Silly yet informative.
03:12 We pity the fool who doesn't appreciate an endorsement for Mr. T,
03:16 who hasn't lost his salesmanship.
03:18 I pity the fool who isn't in Skechers slip-ins.
03:20 See, Romo? T is always in Skechers.
03:23 Number 17.
03:24 Yes, Reese's.
03:25 We're making a big change to Reese's peanut butter cups.
03:29 No! No! No!
03:31 What can we say? We're suckers for slapstick.
03:34 Especially when the actors involved throw themselves into it, quite literally.
03:38 It was radical yet revolutionary when two people
03:41 accidentally bumped into each other with chocolate and peanut butter.
03:44 At least, we assume that's how Reese's was invented.
03:47 This ad adds a third ingredient, caramel.
03:49 But we're only making a few of them.
03:51 A few million.
03:56 The news sends a group watching at home on an emotional roller coaster full of highs and lows.
04:03 You'll need a pause button to fully appreciate every over-the-top reaction,
04:06 as these people shift back and forth between the most extreme of extremes.
04:10 As absurd as the commercial is, it's also full of clever touches like
04:14 one woman being covered in bandages by the time the group gives their seal of approval.
04:18 Number 16.
04:24 Don't forget. Uber Eats.
04:26 Thank you.
04:27 I didn't know you could get all this stuff on Uber Eats. I remember that.
04:30 Well, you know what they say, in order to remember something, you gotta forget something else.
04:34 This ad will be remembered for a few reasons.
04:37 The premise is humorous with people remembering that Uber Eats doesn't just deliver food,
04:42 but they forget something else in due course.
04:44 Victoria Beckham can't recall the girl group she brought a posh attitude to.
04:48 Husband David doesn't give the former Spice Girl much help.
04:51 Paprika girls?
04:52 Nah, that's absurd.
04:53 Jennifer Aniston doesn't recognize the actors she starred opposite for 10 seasons.
04:58 Maybe if David Schwimmer told her they were on a break, it'd jog her memory.
05:02 Can we not?
05:03 A man also forgets about his peanut allergy,
05:06 which ignited some backlash from food allergy research and education.
05:10 While it admittedly got a laugh out of us,
05:12 Uber Eats removed the joke for the Super Bowl airing.
05:15 Thanks to the internet, though, we'll never forget.
05:17 I forget the 10 years of my life.
05:19 Cast Jenna Ortega and your project will immediately start trending.
05:28 The Wednesday star provides the hook for this Doritos Dinamita ad,
05:31 but it's Patricia Macheri and Olivia Negron who steal the spotlight as her grandmas.
05:36 As Ortega leaves her abuelas unattended, they see a bag of Doritos with their names on it.
05:40 No, really, their names are Dina and Mita.
05:43 Before they can claim the last bag, fanboy from Top Gun Maverick beats them to it.
05:47 What ensues possesses the explosive energy of a Robert Rodriguez action picture.
05:56 They pursue the chip snatcher on scooters, on foot, and via zip line,
06:00 delivering a dynamite finish.
06:02 Victory is within reach when Ortega swoops in for a bite,
06:06 reigniting the flame within the abuelas.
06:08 Go ahead, try us.
06:10 As if a 30 Rock reunion wasn't enough,
06:20 the Super Bowl also brought two Parks and Recreation cast members back together.
06:24 We open with April Ludgate herself, Aubrey Plaza,
06:27 whose signature deadpan delivery perfectly offsets the blast she's having courtesy of Mountain Dew.
06:32 Whether stuck at a kid's birthday party, in an elevator,
06:35 or down below in Pennywise's stomping ground,
06:38 the soft drink makes Plaza feel like she's flying a dragon alongside Nick Offerman.
06:41 It's great to see April and Ron Swanson together again,
06:51 but you didn't invite Ben Wyatt to a Game of Thrones crossover?
06:55 We guess Ben must be sitting on the Iron Throne.
06:58 Wherever he is, we're more than satisfied seeing April and Ron engage in a dance with dragons.
07:03 I too am having a blast.
07:06 Is this a Super Bowl commercial or a Sundance short film?
07:16 Javier in Frame is a powerful example of visual storytelling,
07:19 even if the images aren't always easy to make out.
07:22 The story is told from the perspective of a man with low vision.
07:25 Although the world appears blurry through Javier's eyes,
07:28 the Google Pixel 8 allows him to immortalize crystal clear memories.
07:32 First day in the new place.
07:34 We follow Javier as he falls in love with a young woman.
07:43 Javier captures one happy moment after another,
07:46 although things seemingly take a grim turn when we cut to a hospital.
07:50 In a heartwarming twist, the couple is there for the most joyous reason possible,
07:54 adding a third face to the frame.
07:56 Director Adam Morse brings an authentic touch to being blind himself.
08:00 Hold for photo.
08:01 Capture life, no matter how you experience it.
08:05 T-Mobile brought back some old favorites for this year's Super Bowl.
08:15 Bradley Cooper and his mom re-teamed for a commercial
08:18 that assembled an assortment of other big names.
08:20 I like to juggle.
08:21 That's good, Brad.
08:23 However, it's difficult to top JD and Turk,
08:26 especially when they bring a third along for the ride.
08:28 Instead of harmonizing with John Travolta,
08:30 Zach Braff and Donald Faison knock on Jason Momoa's door this time.
08:34 While we all knew that Travolta could sing,
08:36 Momoa surprised us with his flash dance homage.
08:39 As Braff and Faison open his eyes to T-Mobile home internet,
08:49 Momoa is overcome with passionate feelings that can't be contained.
08:53 He has to let them out with a few moves out of Jennifer Beals' playbook.
08:57 My life!
09:02 Speaking of whom...
09:03 Do it again with your shirt off.
09:04 You guys are fine.
09:05 On February 1st, 2024, we lost actor Carl Weathers.
09:16 Before his passing, Weathers finished shooting a follow-up
09:19 to last year's Kick of Destiny commercial starring Rob Gronkowski.
09:24 Seeking redemption, Gronkowski turns to someone who knows a thing or two
09:28 about coaching underdogs.
09:29 Even with support from Apollo Creed himself,
09:32 Gronkowski again misses his mark.
09:34 Weathers still takes pride in knowing that Gronkowski gave it his best shot,
09:38 which is all that matters.
09:39 With the Super Bowl airing only a few days after Weathers' death,
09:42 FanDuel added a touching tribute to the late actor.
09:45 Considering that Weathers was a football player before becoming a movie and TV star,
09:49 this commercial provides a bittersweet bookend to his triumphant career.
09:53 Thank you, Carl.
09:54 10. Twist on it - Oreo
10:01 It would appear that Oreo is trying to replace the coin flip.
10:12 We've never heard of twisting on it, but apparently,
10:15 this has been a common decision-making method since the age of the dinosaurs.
10:19 And here we were thinking that Oreos weren't invented until 1912.
10:23 Creative liberties aside, this commercial puts a fun twist on several turning points in history,
10:28 from the Trojan horse to the rise of boy bands to the day
10:31 Kris Jenner got that fateful phone call.
10:33 Whether these moves benefited humankind or set society back a few decades,
10:42 the important thing is that every choice culminated with a delicious cookie.
10:46 Now, are we sure this commercial is worthy of our list?
10:49 Let's twist on it.
10:50 Yup.
10:52 Wait a minute.
10:53 We could have been twisting on everything this whole time?
10:56 Yes.
10:56 Since forever.
10:58 9. Hello Down There - Squarespace
11:01 Martin Scorsese has never made a sci-fi film,
11:11 although he was interested in adapting Blade Runner before Ridley Scott beat him to it.
11:16 For now, Scorsese finally touched upon the genre in this Squarespace commercial.
11:21 With so much UFO footage surfacing as of late,
11:24 people have never been more glued to their devices.
11:27 Ironically, they stop watching the skies as a result,
11:30 causing humanity to nearly overlook first contact.
11:33 Flying saucers are not enough to pry eyes from phones and tablets.
11:44 It isn't until the aliens from above make a website that they manage to get everyone's attention.
11:50 This includes the commercial's director.
11:52 Between the ending of Killers of the Flower Moon and now this,
11:56 Scorsese elevates everything with his presence.
11:58 8. Talkin' Like Walkin' - BMW
12:06 Christopher Walken is one of those stars that virtually anyone can imitate.
12:18 That's because his voice and delivery are just so unique.
12:21 That said, you can always tell when you're listening to an impression
12:24 and when you're in the presence of the real deal.
12:27 Nowhere is that more apparent than in this commercial,
12:30 in which Walken can't go anywhere without hearing impressions of himself.
12:33 Walken even runs into Ashley Park and Usher,
12:40 reminding the latter to get ready for halftime.
12:43 The Oscar-winning actor takes the impersonations in good humor because,
12:46 at the end of the day, he's one of a kind, just like the all-electric BMW i5.
12:52 It's a clever celebrity endorsement that reminds us
12:55 nobody plays Christopher Walken better than Christopher Walken.
12:58 Here's a commercial sure to bring a tear to your eye,
13:16 although it may subsequently turn to ice.
13:18 As a young figure skater leaves a stadium cheering,
13:21 one special person is sadly unable to make the trip.
13:24 With her father, the ice princess goes the extra mile to give an encore.
13:28 The Kia EV9 makes a perilous journey through the snowy wilderness
13:36 to the skater's aging grandfather's cabin.
13:38 It's hard not to get chills as she takes to the ice again
13:41 with her granddad watching from inside.
13:43 We never saw what the judges gave her at the public performance,
13:46 but that's irrelevant.
13:48 The only score that matters is the perfect 10
13:50 her grandpa writes on the frosty window.
13:53 It's an 11 on the emotional scale.
13:55 It's hard to believe that Jeremy Renner's near-fatal encounter
14:10 with a snowplow happened just over a year ago.
14:13 What's even more astounding is how far the Hawkeye actor has come since then,
14:17 as displayed in this commercial for silk protein almond milk.
14:20 Renner doesn't just look great, he feels great,
14:23 slicing strawberries with the precision of Ronin
14:26 and chucking pancakes as if they were ninja stars.
14:28 At first, Renner thought he'd require a stuntman,
14:35 but he wound up performing every move himself.
14:38 The commercial also features Renner's real-life daughter Ava,
14:41 who is happy to see her dad back in his usual routine.
14:44 While the commercial itself is fun,
14:46 knowing Renner's background adds another level of depth
14:49 that's sure to leave you feeling uplifted.
14:51 From the early viral success of "Single Ladies"
15:05 to the announcement of her pregnancy to her own Super Bowl halftime show,
15:08 few celebs have broken the internet more times than Beyoncé.
15:12 With Verizon upping their game, though,
15:14 Queen Bey needs to take things to the next level.
15:17 Tony Hale goes from serving Selena Meyer to someone even more powerful.
15:21 Despite ushering in the next stage in AI,
15:26 delivering the Barbie sequel we didn't know we wanted,
15:29 throwing a wild card into the 2024 presidential race,
15:32 and launching her sound to the final frontier,
15:35 it seems that nothing can break Verizon's 5G feature.
15:38 That is, unless she has some new music that's about to drop.
15:42 Was this secretly a "Renaissance Act 2" ad all along?
15:45 If you're gonna make a sequel, you've gotta go bigger.
16:02 Ben Affleck takes this mentality to heart
16:04 in a follow-up to last year's "Duncan" commercial,
16:06 where Jennifer Lopez crashed her man's place of business.
16:09 Despite protests from Jack Harlow,
16:11 Affleck attempts to one-up his wife by busting into her recording studio
16:15 with a few other famous friends.
16:17 As J.Lo begins to rethink her relationship with Ben,
16:20 so does Matt Damon.
16:21 Lopez gives the Dunkings an ice-cold response,
16:27 although she singles out Tom Brady as the MVP.
16:30 The performance might not end with the mic drop that Affleck envisioned,
16:34 but at least he gets to go home with the other love of his life.
16:37 Have we made that joke before?
16:38 Sometimes you don't know how much you want certain characters to collide
17:01 until they appear together in a Paramount+ commercial.
17:04 As Tua Tunguvailoa, Knuckles, Drew Barrymore,
17:07 and several others seek new heights,
17:09 Patrick Stewart points to a certain football head as the key.
17:12 We're not sure what's more surreal,
17:14 that it's taken this long for somebody to throw Arnold,
17:17 seeing Picard as an old-timey quarterback,
17:20 or that this display is set to Creed's vocals.
17:28 It builds to a hilarious anti-climax with Mr. Shortman falling short of the summit,
17:33 but that doesn't mean they can't try again with Peppa Pig.
17:36 In an era where crossovers are a dime a dozen,
17:39 ad agency Droga5 delivered a truly inspired mashup
17:43 that captures every character's voice to a tee.
17:46 I just threw him higher
17:49 To a place where we won't freeze
17:56 Michael Cera is probably the last person you would expect to pop up
18:11 in a moisturizing cream commercial.
18:13 When the product is called CeraVe though,
18:15 the casting director's work is essentially done.
18:18 Cera was already making the rounds on social media,
18:21 posing with the skin product and signing bottles.
18:23 The confounding campaign culminated with this commercial,
18:27 which still raises more questions than it answers.
18:29 It has many of the hallmarks we associate with beauty ads,
18:39 i.e. a soothing ambiance,
18:41 pretentious dialogue, and curtains blowing in the wind.
18:44 Yet it throws several curveballs,
18:46 including a mountain, a narwhal, and of course, Cera's presence.
18:50 If you're wondering why the ad is so bizarrely hysterical,
18:54 it all clicks when you realize that Tim Heidecker and Eric Wertheim directed it.
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19:16 Arnold Schwarzenegger, bodybuilder, movie star,
19:35 governor of California, celebrity apprentice host.
19:38 Now, he can add "state farm agent" to his resume.
19:41 Above all else, this action-packed commercial sees Arnold stepping up as a good neighbor,
19:46 or "neighbor".
19:47 Arnold struggles to get the line down in his signature Austrian accent.
19:56 This is only made funnier thanks to the commercial's cinematic quality,
19:59 with Arnold thrust into scenarios involving explosions and choppas.
20:03 To the director's frustration,
20:05 what should be the simplest part of the take turns out to be the most challenging.
20:09 Nothing that a few tweaks to the script can't fix, with extra support from Arnie's twin.
20:15 Arnold and Danny should play radioactive man and fallout boy next,
20:18 although that may bring some other script issues.
20:21 What's your favorite 2024 Super Bowl commercial? Let us know in the comments.
20:37 Did you enjoy this video? Check out these other clips from WatchMojo,
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