Desert Dreams Fashion Show part of the Persian New Year Festival

CW7 Arizona

The sixth annual Persian New Year Festival is returning to the Scottsdale Waterfront on March 2 from 11 a.m. to 6 p.m. Families can expect offerings from over 30 cultural and food vendors and outstanding live stage performances by dancer Kosar Abbasi and musicians Andy Madadian and Shani Rigsbee.   This year the Persian New Year Festival, a local nonprofit organization, has added an all-new Desert Dreams Fashion Show featuring a fusion of Persian Glamour and Southwest Chic pieces by five different designers on Wednesday, Feb. 28, and Voices Unveiled, a three-part original musical composition inspired by Persian traditional music, folk with fusion elements featuring two Persian female vocalists, Maliheh Moradi and Mina Deris on Thursday, Feb. 29. For more information visit:  https://www.persiannewyearfestival.org/   https://www.eventbrite.com/e/desert-dream-fashion-show-tickets-803761802187?aff=oddtdtcreator  https://ehsanmatoori.com/projects/voices-unveiled/

Transcript

00:00 The Persian New Year Festival is returning to Scottsdale and this year

00:04 they are celebrating with the Desert Dreams fashion show. Here to tell us all

00:09 about it is Ladan, Tiffany and Masa. Welcome ladies, thank you for being here.

00:13 Okay so Ladan, I'm gonna start with you because you are the CEO of the

00:17 festival, is that correct? Persian New Year Festival, yes. So tell me a little

00:20 bit about what people can experience when they come out. They can experience

00:23 the best parts of our culture. They can see our dance, our music, our food and all

00:27 the arts that comes along with that. And this year we have four events. Our kickoff

00:32 is the fashion show and I know that's why we're here tonight. Yes, that's very

00:36 exciting. So I do have another quick question. I just am wondering, there's a

00:40 lot of green here. Is green significant? Yes, this is the color of our festival.

00:44 It's a very important color for us. It brings in the spring which is what New

00:48 Year is. We celebrate the first day of spring. Oh I love it. Okay, that's

00:51 fantastic. All right, well Masa let's go to you because you are the producer of

00:55 the fashion show, is that correct? Yes. Great, well tell me a little bit about it,

00:59 what people can see and also the significance of the name. Sure, well we

01:04 are actually, the fashion show is going to be at Western Spirit Museum and we

01:09 decided to kind of mix a Persian glamour and Southwest chic. So and that's why we

01:16 came up with the Desert Dream name. What we are going to do is to introduce five

01:22 designers, two Iranian designers and three local designers and I have my

01:29 first model. Okay, yeah well why don't we go ahead and get into our models because we have some

01:32 incredible models here today. So ladies let's all take a little bit of a step

01:35 back here so the models can be front and center and we will have our first model

01:38 come out. Masa, please tell us what she has on today. So Farah is our first

01:43 model and she is wearing Sadaf Yeganeju. She is a fierce and incredibly

01:50 talented Iranian designer and what I love about her design is that she uses

01:56 sustainable materials and also uses literature as you can see on her designs

02:01 and what I love really about it is that she kind of plays with the letters and

02:09 instead of putting everything in a very traditional way, she actually put all the

02:16 letters and alphabets on the garments. You kind of have to guess a little bit

02:21 like what it is but on her dress here it says Lalifam and that means red

02:28 lipstick and the mask. I was just going to ask what is the significance of the mask? It's so much to talk about the mask but in very you know in a brief

02:40 description this is actually a bird. It's a legendary bird. It's a mystical

02:45 bird of Iran and which is you know significant in our culture. That's very

02:52 beautiful. All right well that is gorgeous. Thank you so much. I did not

02:54 know that those were letters or that that was literature there. Thank you for

02:58 explaining that. Thank you to our first model. Let's go ahead and bring our

03:01 second model out and Tiffany you are one of the designers so please walk us

03:06 through what your model here is wearing. Yeah absolutely. So this is one of my

03:11 shoulder crown designs that she's wearing. She has it styled with her

03:16 garment today but yeah I focus and because I'm an artist at heart so I

03:23 create wearable art and pieces and accessories and that people can wear

03:27 when they really want to spice it up and but yeah it's really lovely. So I've got

03:32 in the show I'll have pieces such as this but then also full-on dresses so

03:38 you'll be able to see the spectrum whether it's more accessory driven to

03:41 full-on you know Met Gala type of outfit. So it's really exciting. It's very cool

03:47 that you called it wearable art. So actually I'm gonna ask our model if she

03:50 can turn around to do a little circle for us so we can see the entire piece

03:53 because this is very unique and it's absolutely stunning of course. So this

03:57 will be something very exciting to see. So I'll go ahead and have you stand back

04:00 with our other model and then ladies I do want to hear a little bit more about

04:04 the events. What else can people experience when they come out other than

04:07 these gorgeous fashions? So we start off the fashion show on February 28th and we

04:11 go into a play the following evening a composition by Ehsan Maturi which we

04:15 will have the sounds of the santur which is a very important instrument in the

04:20 Iranian culture. Then we go into the festival itself where not only will you

04:24 have an ability to purchase some of these items yeah but you will also have

04:30 a boutique there where our designers will have their pieces there so you can

04:33 see it interact with it you know just to experience it a little bit more but not

04:37 to mention the entire day is filled with music and food we've got Andy which is a

04:42 huge huge pop singer coming out from Los Angeles who will be on stage. It's a day

04:47 to remember. We've got magical art pieces we have three major new sculptures coming

04:52 into our festival this year and it's we're gonna please them. It sounds like

04:57 an incredible celebration from the fashion to the food to the music a real

05:02 celebration of the culture this is so beautiful so Ladan I'll have you tell

05:05 everybody where they can find more information and come out to celebrate

05:08 with you. Go to our website Persian New Year festival org we are a nonprofit and

05:14 by the way we do support students supporting brain tumor research so at

05:18 the end of our festival we do go ahead and donate to that local charity as well

05:22 we're a nonprofit but we like to give back to our community. That's very very

05:26 cool well ladies thank you all for being here this was such a treat to see these

05:29 gorgeous fashions and you can see these and more if you come out to the Persian

05:34 New Year festival.

05:36 [BLANK_AUDIO]

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