To celebrate Black History Month, Billboard is highlighting R&B and Hip-Hop artists you should know like Tyla, FLO and Cash Cobain.
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00:00 An afro beats queen,
00:01 âȘ Make me lose my breath, make me water âȘ
00:06 A sampling king,
00:07 âȘ I'm gonna be H-On's Donald Rocks âȘ
00:10 And a girl group that makes you wanna stand in your mirror and sing.
00:14 âȘ You make me cry and my boy I'm not âȘ
00:17 This Black History Month, Billboard and Bowles are celebrating by highlighting some of the most
00:21 influential black artists and executives in music.
00:24 So pop in a pair of Bowles' ultra-open earbuds
00:27 and learn about the major players who bring your favorite music to life.
00:31 This is Billboard's Hip Hop and R&B artists to watch in 2024.
00:35 âȘ
00:40 Rap was built on the art of sampling and Bronx-born rapper and producer Cash Cobain
00:45 has been dubbed the "Sample God."
00:47 He's flipped everything from the theme song to "Moesha"
00:50 to the plain white tees 2006 Billboard Hot 100 chart-topper "Hey There Delilah."
00:55 âȘ Hey there Delilah, what's it like in New York City âȘ
01:01 And he's just getting started.
01:03 I always hoped, I believed in the song, I loved it.
01:07 And I always knew that it was gonna do well 'cause of just my feeling,
01:11 but what it did, I did not expect this at all.
01:16 "Water" was one of the biggest smashes of the last year
01:19 and earned Tyla a Grammy at the 66th Awards.
01:22 The South African singer's catchy self-styled pop piano sound
01:26 will fill her upcoming debut album
01:27 âȘ So tell me, are you down now? 'Cause I'm up now âȘ
01:31 âȘ So let's wait 'til the day âȘ
01:33 and first headlining tour in March.
01:36 Tyla is poised to make an even bigger imprint for herself and African music.
01:41 Girl group Flo is playing the long game.
01:43 R&B diehards may recognize the trio from 2022's viral cardboard box,
01:48 but they scored their biggest chart success yet with the Missy Elliot-assisted "Fly Girl."
01:53 âȘ Fly girl, get your nose through the air âȘ
01:56 âȘ Get it, get it, get it âȘ
01:58 The trio won the Rising Star Award at the BRITs
02:01 and after spending 2023 developing their live show and forthcoming debut LP,
02:05 this UK girl group could very well become a household name.
02:09 For the full list of 15, head over to Billboard.com.
02:13 âȘ âȘ