2024 Oscars Attract More Ratings but Still Fall Short of Pre-Pandemic Viewership Levels
An estimated 19.5 million people watched the 2024 Oscars on ABC, up 4% from the 18.7 million who watched in 2023. However, viewership is still below pre-pandemic levels and far below the heights of over 50 million in the late 90s. Movies like "Barbie" and "Oppenheimer" being box office hits may have provided a small bump to ratings compared to recent years. The viewership peaked in the final half-hour when major awards like Best Picture were presented. Factors like streaming and fewer broadly popular films have led to declines in live TV viewership.
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00:00 It's Benzinga and here's what's on the block. An estimated 19.5 million people watched the 2024
00:05 Oscars on ABC, up 4% from the 18.7 million who watched in 2023. However, viewership is still
00:12 below pre-pandemic levels and far below the heights of over 50 million in the late 90s.
00:17 Movies like Barbie and Oppenheimer being box office hits may have provided a small bump to
00:21 ratings compared to recent years. The viewership peaked in the final half hour when major awards
00:26 like Best Picture were presented. Factors like streaming and fewer broadly popular films have
00:31 led to declines in live TV viewership. The Academy experimented with an earlier start time,
00:36 but it's unclear if that impacted the numbers. For all things money visit Benzinga.com