Television Negotiations with the NBA Begins in April
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00:00 Sports professor Rick Horowitz, another $1.3 trillion business of sports with your Daily Numbers game.
00:05 Television negotiations with the NBA, the race begins.
00:09 The window of exclusive negotiation through the end of April is now open for Turner and Disney.
00:15 Look for them to take advantage of that.
00:17 The NBA has become a very significant opportunity to deliver content
00:21 and also a great program strategy and excitement for everybody.
00:26 But maybe now increased assets on the table.
00:29 The Emirates Cup used to be called the in-season tournament.
00:32 That was experimented with this year, just in time for negotiation for next year.
00:37 And we have a lot of other possibilities with streaming networks
00:41 maybe wanting to break up the domination of Disney and Turner.
00:46 That's what the networks will have to figure out.
00:48 Total prize? $72 billion, about three times the amount entered into in the 2014 contract.
00:57 More on the way.
00:58 Sports Professor Rick Harlow, Daily Numbers game.