A growing number of companies have been putting return-to-work mandates into action—often forcing employees who relocated during the pandemic to move back near a company hub or leave their jobs entirely. But Tendo, a healthcare startup founded by two siblings in 2020, has taken a different approach: it’s bringing the office to employees.
Although Tendo remains a remote-first workplace, the tale is illustrative of the founders’ approach to collaboration. “Dan and I have created a culture of openness; we discuss everything with the employees, and tell them almost nothing is off limits,” says Jen. “Everybody owns stock in the company, so everybody is an owner of Tendo.” The Goldsmiths, adds Dan, ascribe to the philosophy that the best and most important things happen because of teams, not because of individuals. (Indeed, every one of the company’s almost 150 employees is listed—and pictured—on the website.) And it’s an ethos that helped Tendo earn the No. 20 spot on our ranking of America’s Best Startup Employers 2024.
To create the list of America’s Best Startup Employers 2024, Forbes partnered with market research firm Statista to identify 3,000 privately-held companies headquartered in the U.S. that employ more than 50 people and were founded between 2014 and 2021. (Each startup must also have been started from scratch, as opposed to being a spinoff of a larger corporation.) Companies were then evaluated on three primary criteria: company reputation, employee satisfaction and growth.
To assess employer reputation, Statista reviewed articles, blogs and social media posts about each employer, searching for such phrases as “corporate culture” and “employee engagement.” Text analysis was used to categorize those phrases as positive, negative or neutral. Statista evaluated employee satisfaction through online reviews, employee retention rates, and company policies relating to topics such as diversity and inclusion, parental leave, and workplace flexibility. Growth was assessed by examining the organizations’ website traffic, job openings, and head counts over a two-year period.
Ultimately, millions of data points were used to determine the company scores, and the 500 startups with the highest scores made our final ranking of America’s Best Startup Employers 2024.
Read the full story on Forbes: https://www.forbes.com/lists/americas-best-startup-employers/?sh=5305958e2ad7
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Although Tendo remains a remote-first workplace, the tale is illustrative of the founders’ approach to collaboration. “Dan and I have created a culture of openness; we discuss everything with the employees, and tell them almost nothing is off limits,” says Jen. “Everybody owns stock in the company, so everybody is an owner of Tendo.” The Goldsmiths, adds Dan, ascribe to the philosophy that the best and most important things happen because of teams, not because of individuals. (Indeed, every one of the company’s almost 150 employees is listed—and pictured—on the website.) And it’s an ethos that helped Tendo earn the No. 20 spot on our ranking of America’s Best Startup Employers 2024.
To create the list of America’s Best Startup Employers 2024, Forbes partnered with market research firm Statista to identify 3,000 privately-held companies headquartered in the U.S. that employ more than 50 people and were founded between 2014 and 2021. (Each startup must also have been started from scratch, as opposed to being a spinoff of a larger corporation.) Companies were then evaluated on three primary criteria: company reputation, employee satisfaction and growth.
To assess employer reputation, Statista reviewed articles, blogs and social media posts about each employer, searching for such phrases as “corporate culture” and “employee engagement.” Text analysis was used to categorize those phrases as positive, negative or neutral. Statista evaluated employee satisfaction through online reviews, employee retention rates, and company policies relating to topics such as diversity and inclusion, parental leave, and workplace flexibility. Growth was assessed by examining the organizations’ website traffic, job openings, and head counts over a two-year period.
Ultimately, millions of data points were used to determine the company scores, and the 500 startups with the highest scores made our final ranking of America’s Best Startup Employers 2024.
Read the full story on Forbes: https://www.forbes.com/lists/americas-best-startup-employers/?sh=5305958e2ad7
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_s
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LifestyleTranscript
00:00 Nearly 5.5 million businesses were launched in the United States last year, making 2023
00:08 the highest year on record for new startups, according to the U.S. Census Bureau's Business
00:13 Formation Statistics.
00:15 With the many elements involved in building a successful startup, from obtaining critical
00:20 seed funding to scaling at a manageable pace, founders may not initially focus on things
00:25 like team building, company culture, and employee benefits.
00:30 But they should.
00:31 Considerable research shows that businesses that prioritize employee happiness have workers
00:36 who are more engaged and productive.
00:39 And the companies on this year's list of America's Best Startup Employers have figured this out.
00:46 Here are America's 5 Best Startup Employers.
00:50 At number 5 is Devoted Health.
00:53 Devoted is a healthcare insurance platform that focuses on Medicare Advantage plans and
00:59 offers its members personalized help navigating their healthcare needs.
01:04 The company, headquartered in Massachusetts, was founded in 2017 by brothers Ed and Todd
01:11 Park.
01:12 Devoted's member service guides have mastered the art of working remotely while staying
01:17 connected to their members and colleagues.
01:20 At number 4 is Intersect Power.
01:24 Intersect Power is a clean energy company that operates within the renewable energy
01:28 sector.
01:29 The company's main services include the development, ownership, and operation of large-scale clean
01:36 energy resources that provide low-carbon electricity, fuel, and other products.
01:42 Its website highlights the company's remote work options coupled with regular team get-togethers.
01:49 It states, "We believe everyone should work from where they work best, but we also like
01:54 getting together in person to boost connectedness, creativity, and shared experiences as a team."
02:01 Coming in at number 3 is Electric Hydrogen.
02:04 CTO and founder David Eaglesham started Electric Hydrogen in December of 2020 with the goal
02:11 of developing electrolyzer technology that could deliver a low-cost, at-scale solution
02:17 to industrial decarbonization.
02:19 In 2023, the company raised $380 million in a C-Series financing round and claimed the
02:27 title of the first $1 billion green hydrogen startup.
02:32 Meanwhile, employees at the company receive competitive benefits and enjoy working with
02:37 like-minded, mission-driven teammates.
02:41 Number 2 is Coalition.
02:43 Coalition offers cyber insurance and proactive monitoring tools against incidents like cyber
02:50 attacks, email scams, and accidental privacy violations.
02:55 Coalition prides itself on its culture and encourages employees to live by the company's
03:00 six core values – character, humility, responsibility, purpose, authenticity, and inclusion.
03:09 Number 1 is Our Next Energy.
03:13 Our Next Energy, also known as One, is a Michigan-based company founded in 2020 with the mission of
03:20 doubling the battery range of electric vehicles, which is typically around 300 miles.
03:26 At the end of 2023, One reached their first major goal post when their Gemini battery
03:32 hit 608 miles on a single charge.
03:36 The company credits much of its success to its no-ego culture and a practice of welcoming
03:42 ideas from anyone, whether entry-level or senior-level.
03:46 [END]
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