Landbank eyes digital expansion, improve customer experience in 2024
Landbank eyes digital expansion, improve customer experience in 2024
Transcript
00:00 Land Bank of the Philippines is focusing on digital transformation under the leadership of President and CEO Lynette Ortiz.
00:08 The bank is investing in digital infrastructure to enhance customer service and reduce the over-the-counter transactions by promoting the use of digital banking channels.
00:19 Land Bank is implementing a fidgetal strategy including an automated queuing system and online appointment booking.
00:28 They have simplified the account opening process and introduced a straight-through accounting opening feature on their mobile app.
00:35 Land Bank emphasizes data security and privacy, implementing multi-layered security controls and educating clients on cyber security best practices through social media campaigns.