The '11 Minutes' and 'The Funeral' singer announced his £49.50 (€58) festival with a free show in Camden Market.
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00:00 Have you ever felt like you're just a little bit different?
00:03 Like you've never been anywhere you could truly call home.
00:06 Like you just don't quite fit in.
00:08 Oh, (beep) off Bernard.
00:12 Well, I'm creating a space where being different
00:15 is celebrated.
00:16 A music festival where we cut the bull (beep)
00:19 and it's all about the people.
00:22 It's called Bloodfest.
00:24 It's on the 11th of August and it's in Milton Keynes.
00:27 I just wanted to create a physical world
00:31 where me and my fan base first and foremost
00:34 and then anyone else who wants to come
00:36 could come to a place that like reflected our ideologies
00:41 and just reflected like unity, love,
00:43 and I don't know, just create a new thing,
00:47 a festival that's representative of a new idea
00:50 and a new way of thinking.
00:52 (crowd cheering)
00:55 This is the show.
00:57 I wanted to keep the price point at 49.50
01:05 because the biggest thing I've learned
01:09 is that the structures that we got in place
01:13 and the gigs and festivals at the minute,
01:15 they're just so unrepresentative of people.
01:18 It's like massive ticket charges,
01:21 massive prices that most of the time
01:24 aren't really going to the artist anyway.
01:26 (upbeat music)
01:29 (crowd cheering)
01:32 (upbeat music)
01:34 (upbeat music)
01:38 (crowd cheering)
01:41 [BLANK_AUDIO]