The Pet Shop in Sittingbourne is celebrating 30 years of the business

Transcript

00:00 My name is Victor. I've been running the pet shop with my wife since about 1982, I believe,

00:08 we opened our first shop. We both worked in London and wanted to work for ourselves,

00:15 so that's where it all began. And then we worked in that shop for 21 years. And then

00:23 during that time, we opened this shop in Sittingbourne. So we've been in Faversham,

00:28 Sittingbourne, and now we're just opening Raynham. So that's really kind of a broad picture of what

00:33 we're doing. We have a good staff with good knowledge, and we do actually train our staff

00:39 as well, put them on training courses, so they've all got a basic knowledge of animals, animal care.

00:44 And I think you can't beat that. Some of the bigger stores, I don't like to knock the opposition,

00:53 but they get such a throughput of staff that they don't get a good staff with good knowledge.

01:00 And we have to be niche as well. The grocers take most of their trade. Well,

01:08 they're the biggest competitors, believe it or not. So the big supermarkets sell loads and loads

01:14 of food. So we have to be niche. I think you have to live with the times. And social media

01:23 is big now. So we have to show that our business is here and wanting to help. And we want people

01:32 to come back. But social media is massive now. And I think we're really getting to grips with it.