Westminster Bridge is taken over for Testicular Cancer Awareness Month
A testicular cancer charity has today turned London’s Westminster Bridge into a head-turning installation to promote Testicular Cancer Awareness Month (April).An oddity in the 162-year-old bridge’s architectural design has been harnessed to communicate a powerful message to the public and MPs.When the sun shines through the apertures in the side of the bridge - hundreds of penis-shaped silhouettes appear along the pavement. 497 of them to be exact.The pavement posters which read ‘This is a sign to check your balls’ – are visible to the thousands of pedestrians that cross the bridge every day including dozens of MP’s enroute to work at the Houses of Parliament.
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00:31 - Yeah, I mean, it's not what you expect
00:32 to see any way to work.
00:33 - I've never noticed them before, and they're everywhere.
00:36 - I think they're really clever,
00:37 and I think it's really funny as well.
00:38 - Something to get people talking about it,
00:40 get people thinking about it,
00:41 and checking themselves in, it's always great.
00:43 - Testicular cancer affects a lot of guys,
00:45 and nobody really talks about it.
00:46 Everyone's talking about it today,
00:48 so I guess that's a good thing.
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