A County Antrim farmer will return to the 'big screen' as the face of M&S, this time in a new Farm to Foodhall campaign celebrating the local dairy industry.
David Irwin from Dervock whose family farm has been supplying the M&S Milk Pool for more than 24 years will feature in TV, in-store and online advertising as well as across social media.
The Farm to Foodhall campaign, starring Michelin-starred chef Tom Kerridge, is the retailer’s biggest ever marketing campaign, and will see Kerridge visit the retailer’s Select Farms across the UK to tell the stories behind a range of products.
David will front a focus on M&S’ longstanding Milk Pledge, which was first launched in 1999, and guarantees its dairy pool a stable and market-leading price, providing much-needed certainty and security to allow farmers to plan for the future.
25 years on, the milk pledge is still a central tenet of the retailer’s strong relationship with the local dairy industry in Northern Ireland.
David Irwin from Dervock whose family farm has been supplying the M&S Milk Pool for more than 24 years will feature in TV, in-store and online advertising as well as across social media.
The Farm to Foodhall campaign, starring Michelin-starred chef Tom Kerridge, is the retailer’s biggest ever marketing campaign, and will see Kerridge visit the retailer’s Select Farms across the UK to tell the stories behind a range of products.
David will front a focus on M&S’ longstanding Milk Pledge, which was first launched in 1999, and guarantees its dairy pool a stable and market-leading price, providing much-needed certainty and security to allow farmers to plan for the future.
25 years on, the milk pledge is still a central tenet of the retailer’s strong relationship with the local dairy industry in Northern Ireland.
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LifestyleTranscript
00:00 You'd be forgiven for not caring a huge amount how the milk that goes into your cup of tea
00:05 every morning is made.
00:07 Well M&S care a lot.
00:09 In fact, they're still the only retailer with all of its fresh milk RSPCA assured.
00:14 I'm here in Northern Ireland to chat to David Irwin and find out a bit more about his dairy
00:19 cows.
00:20 The world that you live in here, I mean it's a really tranquil feeling.
00:23 The weather can change very quickly in this part of the world, but the rain and the sun
00:26 are all needed to grow grass.
00:27 Thick like a carpet.
00:29 The quality of the grass will affect the milk in terms of butterfat and proteins.
00:33 So the more luscious fields are, the more taste you get from the milk.
00:36 Grass is their main diet, supplemented with cereals and pulses.
00:39 There's no soya, part of M&S's aim to reduce soya consumption.
00:43 They all look super happy.
00:44 M&S is the only milk pool that I have RSPCA credited.
00:48 We look after the animals, they look after us.
00:50 They're obviously very docile and friendly and they're easy to work with.
00:53 I just realised I'm closer to a cow than a human.
00:56 It's all easy to work with, constantly interested in food.