Marketing Sales CTRA Turun 4% Yoy di Kuartal I-2024
PT Ciputra Development Tbk (CTRA) membukukan pra penjualan atau marketing sales turun 4%, jika dibandingkan dengan periode yang sama di tahun lalu. CTRA memastikan meski turun, realisasi pra penjualan telah mencapai 30% dari target di 2024.
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TVTranscript
00:00 Thank you, Mr. Mirza, for joining us in Marketval.
00:03 This segment will be covering information about the capital market for you
00:06 amidst a number of sentiments, Mr. Mirza, including Bank Indonesia,
00:09 which was recently up by 6.25% and some other sentiments.
00:17 But first, let's go to the PTC Putra Development, or CTRA,
00:22 which reported that the sales or marketing sales dropped by 4%
00:26 compared to the same period last year.
00:28 The CTRA assured that even though it dropped,
00:30 the sales have reached 30% of the target in 2024.
00:36 Quoted from the information released by the Bank of Indonesia,
00:42 the PTC Putra Development, or CTRA,
00:45 reported sales or marketing sales of Rp3.3 trillion in Q1 2024.
00:52 The sales dropped by 4% compared to the same period last year
00:57 in Rp3.4 trillion.
00:59 Even though the sales have dropped,
01:01 the sales have reached 30% of the target in 2024.
01:08 This achievement also surpassed the average in the last 5 years,
01:12 which was at 24%.
01:15 From this acquisition, the sale of land house
01:18 contributed 80% of the total sales in Q1 2024.
01:25 There are also other segments, such as Ruko,
01:27 which contributed 17% while the apartment contributed 3%.
01:31 The Director of PTC Putra Development, TBK, Harun Hayadi,
01:34 stated that there were several factors
01:36 that caused the sales or marketing sales to drop in Q1 2024,
01:40 including the 2024 election and the Ramadan momentum that fell at the beginning of the year.
01:46 In 2024, the CTRA set a target of selling Rp11.1 trillion.
01:52 If compared to the realisation of 2023,
01:55 this target grew by about 8% annually.
01:58 Management stressed that the growth will be achieved
02:02 through the increase of concentration on residential and commercial products
02:06 which is the driving force in serving the end-user market.
02:10 Sourced by IDX Channel.
02:14 For more information, visit www.idx.org
02:17 (bell ringing)
02:19 [BLANK_AUDIO]