Would increasing alcohol prices reduce consumption?

We ask the people of London how they’d feel if alcohol prices went up in order to tackle consumption.

Transcript

00:00 I don't know how well it's worked in Scotland. I'm not sure it's a particularly good idea.

00:04 I think it will probably just affect poorer people the most and wealthy people probably

00:08 won't really notice the difference. It doesn't seem like a particularly sensible, it sounds

00:13 like a rather brutal approach to solving a problem to me. I approve of the idea, you

00:18 know, it would be good to make people drink less alcohol and look after their livers,

00:22 but I suspect it's going to hurt poor people a bit more. We're not trying to ban people

00:26 enjoying themselves by having a drink, aren't we?

00:30 I think it's probably something that would affect lower income households far more than

00:37 high income. So in a way it's a little bit unfair. I think there are other ways of doing

00:43 it actually, other approaches, rather than just always putting prices up.

00:50 If you've got people who are really struggling to afford it and they have one bottle of wine

00:54 a week, well it's going to be more for them and that might be a struggle. So there we

00:58 are, I can see pros and cons.