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00:00 (upbeat music)
00:03 - WNBA and ratings are expected here.
00:05 Maybe the Caitlin Clark effect.
00:06 How about this?
00:07 Charter flights now in the WNBA
00:09 costing an estimated $25 million per year.
00:12 Is this mean that we are on the verge
00:14 of getting a lucrative deal
00:16 for the WNBA in telecast rights?
00:19 - It means a couple of things.
00:20 It means that, it also means that the Caitlin Clark impact
00:25 has a lot more than just an increase
00:28 in the 10% revenue sharing negotiations
00:31 which will happen pretty soon.
00:33 And it also means in the indirect benefits.
00:36 I mean, this helps every player in the league
00:39 but I'm sure it was driven by the fact
00:41 that even first class Caitlin Clark,
00:44 her celebrity now demands something better
00:48 than commercial transportation, some would say.
00:51 And frankly, I would rather be a crowd next to Caitlin Clark
00:57 on a commercial airliner than Joel Embiid or anybody else
01:00 in terms of wanting to talk
01:01 and interesting and crowd development.
01:04 So the bottom line is the WNBA has an opportunity here
01:07 to really ramp it up.
01:09 And I think they're gonna do it sooner than later.
01:11 (upbeat music)
01:14 [MUSIC]