"Stellantis Spotlight" is a weekly recap of some of the major stories at Stellantis. The top stories for the week ending May 10, 2024, include the Jeep® brand setting records at this year’s Jeep Beach event, celebrating our chief marketing officer for a huge career achievement and seeing the first Fiat 500e vehicles hitting the ground in Canada.
Category
🚗
MotorTranscript
00:00 What's the Jeep brand been up to? Let's talk about it.
00:03 The Jeep brand has been staying busy by giving its customers what they're asking for,
00:11 starting with making fan-favorite Tuscadero available for the first time on the Jeep Gladiator.
00:16 The vibrant magenta hue is a head-turner, and you can now get it on the 2024 Jeep Wrangler and Gladiator.
00:23 The brand also celebrated one of its favorite annual events, Jeep Beach,
00:27 where the line of Jeep SUVs stretched for more than 10 miles.
00:31 The 10-day event drew more than 40,000 of the brand's 4x4s,
00:35 while breaking attendance records with more than 230,000 brand enthusiasts participating.
00:41 The Jeep brand has also joined forces with Marathon Watch to combine their shared military heritage
00:46 in creating a set of mission-ready timepieces to celebrate and honor our Allied Forces
00:51 this Military Appreciation Month.
00:53 The watch collection shows off the rugged, authentic Americana spirit that both brands have embodied for decades.
01:00 If you're interested in one of these rugged timepieces,
01:02 head over to MarathonWatch.com to check out the collection.
01:06 Our very own Global Chief Marketing Officer, Olivier Francois,
01:10 was inducted into the American Advertising Federation's Advertising Hall of Fame
01:14 as a member of the Elite Class of 2024.
01:17 In his 14 years as CMO,
01:19 Francois has spearheaded numerous highly acclaimed marketing and advertising campaigns,
01:23 including the Primetime Emmy Award-winning "Imported from Detroit" featuring Eminem,
01:28 "Farmer" with radio's legendary Paul Harvey,
01:31 and the Primetime Emmy Award-nominated "Groundhog Day" starring Bill Murray.
01:35 We send our congratulations to Olivier for such an esteemed honor.
01:39 And finally, the very first vehicle shipment of the new 2024 Fiat 500e destined for Canada
01:44 has officially arrived.
01:46 The fully electric city driver will first be delivered to Canadian consumers in Quebec and British Columbia.
01:52 It is Canada's lowest-priced electric vehicle, positioned at a starting MSRP of $39,995.
01:59 As production continues to ramp up, it will become available in additional provinces across the country.
02:04 Those are this week's top stories on Stellantis Spotlight.
02:07 Reporting for Stellantis Digital Media, I'm Peter Spezia.
02:10 (upbeat music)
02:13 (upbeat music)
02:16 (upbeat music)
02:19 (upbeat music)
02:21 [BLANK_AUDIO]