(Adnkronos) - “Siamo estremamente orgogliosi di essere partner di questo progetto perché L’Oreal si impegna a servizio della bellezza e delle donne da 115 anni e crediamo sia nostro dovere sostenere le donne in tutto sia per aiutarle ad avere successo nel mondo e per supportarle nei momenti di difficoltà e fragilità”. Sono le parole di Ninell Sobiecka, presidente e amministratrice delegata L’Oreal Italia, a margine della presentazione della mostra “Il diritto alla bellezza” realizzata dalla fotografa Silvia Amodio, una mostra fotografica dedicata a 23 donne con diagnosi oncologica, che L’Oreal ha inaugurato insieme a Corriere della Sera - Buone Notizie. Un progetto che nasce dalla precedente esperienza delle sfilate de “La Bellezza Ritrovata”, ma che quest’anno cambia format e si trasforma.
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NewsTranscript
00:00 (upbeat music)
00:02 - When we were contacted by Corriere della Sera
00:06 some time ago, we immediately wanted to participate
00:10 and to support the project which is related
00:13 to the topic of supporting women
00:15 who are today in oncological treatment.
00:18 This is our fourth edition working together.
00:22 We are still committed, we are still here.
00:24 It's in particular our two brands
00:26 that participate in this project.
00:28 La Roche-Posay for the part of makeup
00:31 and L'Oreal Professionnel for the part
00:34 of hair care and beauty.
00:37 We are extremely proud to be a partner of this project
00:40 because L'Oreal for 115 years now has been devoted
00:44 to beauty and solely to beauty and of course to women.
00:48 And we believe it's our obligation to support women
00:51 in everything, whether it's to empower them
00:54 and to help them succeed in the world
00:56 because we believe the world really needs women
00:59 or whether it's in their moment of difficulty
01:01 and fragility, such as indeed the cases
01:04 of oncological treatment.
01:05 We are very proud and fortunate to have extremely strong
01:09 partners in this project such as Il Forsa Surizo
01:12 with whom we've been working for 15 years now
01:16 and of course Corriere della Sera.