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SportsTranscript
00:00 Sportscaster Rick Harland with your Sports News Minute. Thank you Anthony Edwards for
00:05 generating some significant interest in things besides lack of defense. The NBA,
00:12 as you know, restricted their uniform regulations and lifted them in 2018 to
00:18 allow for multi-colored sneakers. Adidas with the Anthony Edwards line of Georgia
00:24 Red Clay sneakers enters the market. Dynamic playoff performance. The shoe
00:30 price increases 24 percent. Now one of the popular ones out there. And most
00:36 important, the value of the market beyond a Michael Jordan and maybe a Kevin
00:42 Durant has risen about 50 percent. Meaning players who didn't have signature
00:48 shoe lines before certainly do now with very specific creative designs
00:55 surrounding every player and the dollars to prove it.