Siblings' Katsudon Empire: From Job Loss to 61 Branches and 6-Figure Success Story | OG

5 months ago

Le Katsu Manila — Dive into the captivating journey of siblings turned entrepreneurs as they rise from job loss to a remarkable katsudon empire! Witness their inspiring tale of determination and innovation, defying odds and achieving six-figure success!

Get ready to be inspired by the incredible story of Le Katsu Manila's rise to katsudon dominance!

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Transcript

00:00 I never would have thought that I would have my own company at this age,

00:05 considering that we have a lot of staff, we operate a lot,

00:09 we take care of a lot of people.

00:11 Hello OG, my name is Raf.

00:13 Welcome to the home of street style katsudon in the country.

00:16 Welcome to Lekatsu, Manila.

00:17 Before Lekatsu, I'm a former flight attendant.

00:29 It just so happens that during the pandemic of 2020,

00:32 we lost our jobs.

00:33 You know what it is, right?

00:34 The story of the pandemic, the airline industry is losing.

00:37 So I was one of those who lost their jobs.

00:40 The reason why it's Japanese is because prior to Lekatsu, Manila,

00:47 we had a franchise ramen store.

00:50 We had the fundamentals of how to do business there.

00:54 But it just so happens that it eventually lost its business.

00:57 And we decided to have our own concept.

01:00 Lekatsu was the result of our concept,

01:08 together with my best friend.

01:10 We've come up with this idea to make a food business

01:14 out of desperation that we all lost our jobs because of the pandemic.

01:19 And our last savings, that's what we saved.

01:22 We only had around 50,000 pesos.

01:24 So most likely, it's 200,000 pesos.

01:27 That's what we spent to create a branch kiosk.

01:31 One of our bestsellers is the shrimp katsu.

01:38 Number two is the tori menchi katsu.

01:42 See, tori menchi katsu, that's ground chicken, right?

01:45 And also, we have tuna katsu balls,

01:47 which are our bestseller.

01:49 The tuna katsu balls, those are tuna flakes that are rolled up.

01:53 And we put some seasoning inside.

01:55 We put some cheese.

01:57 So who would have thought that you can make tuna katsu don too?

02:01 One thing that is unique to Lekatsu Manila

02:08 is that we create these katsu dons very affordable.

02:12 So what Lekatsu Manila does is we create these katsu dons

02:16 by replacing authentic ingredients to local ingredients.

02:20 That way, it's easier for us to sell,

02:22 it's more affordable for people to buy,

02:25 and also, what we do is we create these katsu dons

02:29 using different kinds of meat.

02:31 So our menu is very creative.

02:34 It's not just stocked with normal katsu dons

02:37 that we can usually eat in Japanese restaurants.

02:40 As you may know, we have our own brand ambassador,

02:53 which is Mr. Zeus Collins.

02:55 He's one of the local celebrities here in the Philippines.

02:57 Just so happened, he's going to get my sister married.

03:01 So I'll be his bride.

03:03 He has a co-dancer in a program back then.

03:07 And then, they were the ones who referred us,

03:10 initially, to start a business, which is ramen.

03:13 That's where we first learned.

03:14 We franchised ourselves.

03:17 Ramen store.

03:18 We have this confidence that,

03:20 "Why not do this on our own?"

03:22 So we also started a franchise.

03:24 Right now, we have 61 branches.

03:32 Out of 61 branches,

03:33 the franchisor, which is us,

03:35 we have at least 10 branches.

03:37 Our way to earn more,

03:41 not just only by the sales

03:42 to the people who buy from our branches,

03:44 is we make them franchise themselves.

03:48 And we help small business owners

03:51 like us,

03:52 to earn

03:53 how we earned from the start.

03:55 Silicat in Manila,

04:06 there are certain types of earnings.

04:08 We have earnings from franchises that enter.

04:11 And we also have earnings

04:13 from products that franchises buy from us.

04:16 So maybe, I can say,

04:18 our gross profit per month is a rough estimate.

04:22 In Comisary, by selling our products to our franchises,

04:25 it's around Php 800,000 per month.

04:27 And then, for the profits that we get

04:30 from franchising ourselves,

04:31 maybe around Php 1.5 million per month.

04:34 Future plan for Lekatsu,

04:40 if of course, it becomes profitable,

04:43 and also to sustain the whole operation,

04:46 we will have branches in Visayas, in Mindanao.

04:50 Because right now,

04:51 we only have two Comisaries.

04:53 Number one, it's here in Quezon City, Novaliches.

04:56 Number two is in a clan.

04:58 So,

04:58 we only have a limited number of caterers.

05:02 One thing that I really learned from Lekatsu is,

05:09 you become the leader of a group,

05:11 and how you teach them,

05:14 how you organize them,

05:17 so that you as an organization,

05:19 you are creative,

05:20 you can work harmoniously.

05:22 So, that's what I really learned from Lekatsu Manila,

05:24 is to be a leader of the organization.

05:26 Not just only to our staff,

05:28 but also to my partners.

05:30 So, to those interested franchises,

05:35 you may reach us at our social media pages,

05:38 @lekatsumnl for Facebook,

05:40 and @lekatsumnl for Instagram.

05:42 And if you wanna inquire on our official website,

05:45 just visit our website,

05:47 www.lekatsumanila.com.ph

05:50 If you have an interesting or inspiring story

05:53 that you want to share,

05:54 email us at stories.onlygood@gmail.com.

05:58 And so that you won't miss a video from OG Channel,

06:01 subscribe now and hit the notification bell

06:03 to get updates on our latest episodes.

Siblings' Katsudon Empire: From Job Loss to 61 Branches and 6-Figure Success Story | OG

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