The Many Names of Amerant Bank Arena: Six Names in 25 Years
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SportsTranscript
00:00 Sports professor Rick Hall, once another 1.3 trillion dollar business of sports and sports
00:07 news minute.
00:08 Amerent Bank Arena, what's in a name?
00:11 Well, the franchise is worth about $755 million.
00:13 29th in the league, but they've got to get money from anywhere they can get.
00:19 And 25 years ago, this opened up as National Car Rental Center, then Office Depot, BB&T,
00:25 Atlantic, Florida Live, and now Amerent Bank.
00:30 Six deals in 25 years.
00:33 Pretty confusing.
00:34 It's not like Yankee Stadium or Dodger Stadium or Wrigley Field or Fenway Park, but the dollars
00:41 come in anywhere from $3 to $20 million on the high side.
00:45 It's a tradeoff.
00:47 Confusing, some would say.
00:49 Revenue generating, others would say.
00:52 Bottom line is, you may not know what it's called, but you certainly know who plays here.
00:56 Sports professor Rick Hall, sports news minute.
00:58 (whooshing)