Sir Keir Starmer has seen a jump in the number of Britons saying Labour is ready for Government, according to a new poll with just a month to go before the July 4 polling day.The exclusive Ipsos survey for The Standard showed nearly half of adults, 47 per cent, say Labour is ready for Government, up eight points since May.
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00:00 Ipsos's first political monitor of this general election campaign shows positive news for the Labour Party.
00:05 Nearly half, some 47%, now agree that they are ready to form the next government.
00:11 This is up eight points since we last asked in May,
00:13 and comparable to levels achieved by David Cameron and the Conservatives before they won the 2010 general election.
00:20 It points towards the public coming to terms with the fact that Keir Starmer might be in 10 Downing Street come 5 July.
00:26 Certainly, our headline voting intention figures are pointing towards that.
00:29 Labour retain a 20 point lead on 43% over the Conservatives on 23%.
00:35 However, questions still remain for Keir Starmer himself.
00:38 Nearly half, 49%, still say they do not know what the Labour leader stands for.
00:44 This was capitalised on during the TV debates this week by Rishi Sunak, who accused him of having no plan.
00:50 As we get further into the campaign, eyes will turn towards the manifestos and policies within.
00:55 Understandably, Labour are being cautious, not wanting to say too much, which might scare off voters.
01:01 But clearly there are also risks in them saying too little.
01:05 Now, I don't want to overplay this.
01:07 If you're a Conservative looking for some hopeful nuggets in this poll, then you might be disappointed.
01:13 Keir Starmer leads Rishi Sunak on nearly every positive leadership trait we ask about,
01:17 including being the most capable leader, having sound judgment, and understanding the problems facing the country.
01:23 In fact, three in four now say that they think that Rishi Sunak is out of touch with the ordinary voter,
01:30 one of the highest scores we've ever achieved for a leader on this metric.
01:33 Eight in ten say they are dissatisfied with the government, and Rishi Sunak's personal ratings are at -53.
01:40 Both are the lowest we've ever seen for an incumbent going into a general election campaign,
01:44 and Ipsos records stretch all the way back to 1979, when Margaret Thatcher was taken on Callaghan.
01:50 So, in all, things are looking good for the Labour Party, albeit they still have some questions to answer.
01:56 Meanwhile, for the Conservative Party, things are looking quite bleak indeed.
01:59 (upbeat music)