As the wait for Euro 2024 is over, fans from across the UK, whether they’re backing a team or not, will be tuning in to watch 5 weeks of enthralling football action. So what effect will the tournament have on the struggling state that the UK economy, currently finds itself in.
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00:00 The Euros are set to be a big winner for pubs, with 14.4 million football fans expected to
00:06 flock to their local boozers. 300 million pints will be served during the tournament,
00:13 and together with those watching with a beer at home, experts reckon it could give the
00:17 UK economy a near £2.8 billion boost. Scotland kick off the party with their tough opening
00:24 game against Germany, and just two days later, England take on Serbia with pubs and bars
00:29 expecting big crowds. Many pubs will be hoping both teams have a storming tournament to keep
00:35 the tills ringing after a tough time with energy bills, business rates and changing
00:40 customer habits. Favourable kick off times and the summer weather means fans are set
00:44 to spend £613.7 million in hospitality venues. Supermarkets and other retailers will net
00:52 the biggest Euros prize, with fans spending £2.1 million on food and drink to watch the
00:58 games at home.