Quick fix weight loss videos on social media have soared by nearly 300 per cent in the last 12 months - and it’s having a detrimental impact on mental health.
Online analysis found there have been over eight million posts in 2024 alone about ‘burning fat quickly’ on TikTok.
And Google searches for these types of ‘quick fixes’ have increased by 581 per cent in the last 12 months.
However, a poll of 2,000 adults, found 42 per cent admit that ‘quick weight loss’ content makes them feel insecure and negatively impacts their mental health.
And 59 per cent agree celebrity and weight loss content is the worst thing on social media for their mental health.
The research was commissioned by ASICS, as part of its ‘15 Minute Weight Loss’ [www.asics.com/gb/en-gb/mk/15minuteweightloss] campaign, showing just 15 minutes of exercise is enough to take the weight off our minds.
Professor Brendon Stubbs, a leading researcher in exercise and mental health from King’s College London, said: “By becoming too focused on the short-term and often narrow possibility of losing weight, we are neglecting the profound and multifaceted benefits movement can have on our minds.
Online analysis found there have been over eight million posts in 2024 alone about ‘burning fat quickly’ on TikTok.
And Google searches for these types of ‘quick fixes’ have increased by 581 per cent in the last 12 months.
However, a poll of 2,000 adults, found 42 per cent admit that ‘quick weight loss’ content makes them feel insecure and negatively impacts their mental health.
And 59 per cent agree celebrity and weight loss content is the worst thing on social media for their mental health.
The research was commissioned by ASICS, as part of its ‘15 Minute Weight Loss’ [www.asics.com/gb/en-gb/mk/15minuteweightloss] campaign, showing just 15 minutes of exercise is enough to take the weight off our minds.
Professor Brendon Stubbs, a leading researcher in exercise and mental health from King’s College London, said: “By becoming too focused on the short-term and often narrow possibility of losing weight, we are neglecting the profound and multifaceted benefits movement can have on our minds.
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FunTranscript
00:00Social media doesn't just influence the way we look online.
00:03It has changed how we judge the way we look.
00:05There's a disorder called muscle...
00:07Society is more fixated on weight loss than ever before.
00:10Put in a quick 15 minutes, you get really big results.
00:14Searches for weight loss exercises have increased by 552%.
00:1915 minutes.
00:20The last 10 kilos in two weeks...
00:22And the number of videos dedicated to exercise and weight loss
00:25has more than doubled.
00:28This focus on exercise purely as a tool for weight loss
00:31is creating unrealistic body standards.
00:36And impacting our mental well-being.
00:40So we set out to champion losing a different kind of weight.
00:44Introducing ASICS 15 Minute Weight Loss.
00:47A series of 15 minute exercises to take the weight off our minds.
00:53Partnering with body positive influencers to disrupt social media
00:57with an alternative weight loss message.
01:04Challenging the cultural pressure to lose physical weight
01:07by redirecting people searching for quick fix weight loss exercises
01:11to content celebrating the mental benefits of movement.
01:16Because just 15 minutes of exercise can take the weight off our minds.
01:22ASICS 15 Minute Weight Loss
01:27ASICS. Sound mind. Sound body.