Standing out in today’s noisy world is getting tougher for businesses large and small, but artificial intelligence is ushering in a new type of marketing to pull in potential customers.
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00:00So we use AI across various folds within B2B marketing.
00:05One is about signals and data capture.
00:08Once you've captured more and more of these signals that media marketing is enabling,
00:13it's about getting the value out of it.
00:15You could see that amount of data, I would say, exponentially growing for us.
00:20It's about leveraging, I would say, machine learning and AI to develop models
00:25for us to be extremely targeted and, again, very relevant in our messages.
00:30In the B2B, you know, IT decision makers and CIOs,
00:36when they work on key projects, they need relevant information.
00:39So it's about relevance.
00:41It's about being reachable at the right moment in time.
00:45There's multiple benefits in adoption of AI, right,
00:49from simple tasks, productivity savings, simplifying the work.
00:54You can get more value out of your employees, you know, leveraging AI,
00:58if you look at, you know, the translations, if you look into curation of content.
01:03You could even do the end of your review of your employees leveraging AI
01:06to make it simpler and way, way faster for you.
01:10Just finding content on your machine or on the various applications
01:14is going to be way more simple in the future.
01:18So that productivity gain, you can apply it to your production,
01:22to your content creation, to your marketing, to your finance.
01:25I think we are living like the new revolution, industrial revolution, right, literally.
01:32When you look at the amount of availability of data
01:35and the speed of AI, I would say, applications that we have out there,
01:40I think AI will be like internet for us now.
01:44It's going to be everywhere in everything we do.
01:46So I think it's going to be, how do you say, ubiquitous, right?
01:49AI everywhere is kind of where we're heading.