illycaffè, regista Apolloni: “Corto nato da momento di improvvisazione”

adnkronos

(Adnkronos) - “‘6 minuti per farla innamorare’ nasce da un'improvvisazione che i due attori fecero sul set di un mio film, ‘Addio al nubilato’. Durante queste improvvisazioni dissi che sarebbe stato interessante scriverne un corto e così è stato”. Sono le parole del regista e produttore romano Francesco Apolloni in merito al cortometraggio da lui diretto e realizzato per illycaffè ‘6 minuti per farla innamorare’, che celebra il caffè come gesto d’amore. Al fianco di due promesse del cinema italiano, Martina Ferragamo e Simone Coppo, sono presenti altri due protagonisti: illy Cold Brew Ready to Drink e l’unico blend illy 100% Arabica.

Transcript

00:006 MINUTES TO MAKE HER FALL IN LOVE

00:046 minutes to make her fall in love

00:06was born from an improvisation

00:08that two actors did on a set in my film,

00:10which is in Dianubilato.

00:12During this improvisation

00:14I said, it could be interesting

00:16to write a short.

00:18I wrote a short,

00:20then a bit in a Pirandellian way,

00:22a bit like six characters looking for an author,

00:24two actors,

00:26especially Martina Ferragamo,

00:28she read the short and said to me

00:30why don't we do it,

00:32why don't we make it?

00:34So when the opportunity

00:36to meet Illy Cafè came,

00:38we proposed him

00:40the idea of making

00:42this short film.

00:44Illy had never done it

00:46and so he married this project

00:48and so it was a great opportunity

00:50to make this story.

00:52I have to say

00:54that he did it

00:56respecting the creativity,

00:58respecting the story

01:00and I am very happy

01:02that thanks to a private company

01:04it was possible to make

01:06this short film,

01:08especially in this moment

01:10where cinema is always in crisis

01:12since it was born,

01:14but in this moment

01:16when everything is still,

01:18often the intervention

01:20from the State

01:22on the audiovisual is demonized,

01:24I am boring you,

01:26it is proven that

01:28investing in audiovisual

01:30has a revenue of 1.6

01:32you see the cinema tourism,

01:34we should open

01:36more to the private companies

01:38that should give

01:40more to the private companies

01:42to invest in cinema

01:44having tax advantages,

01:46a bit like it happens in many countries.

01:48We have tried it,

01:50then there have been some structures,

01:52it is easy,

01:54put some controls,

01:56instead it seems to live

01:58in a country that tends

02:00to control everything,

02:02instead we should open

02:04to the private companies

02:06that give the possibility

02:08to invest in audiovisual,

02:10it would be a great

02:12breath of fresh air.

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