Artificial intelligence is disrupting the way we live and work like never before. Now it’s taking the world of sport, for both competitors and fans, into a new dimension.
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00:00I think the innovation ahead for AI and sport is massive.
00:03We say, you see tennis, we see data.
00:06You see golf, we see data.
00:08You can look at that across any sport.
00:10There's so much data out there today
00:12that can make the sport better for players.
00:15They get better insights both on themselves
00:18and how their competition are playing
00:19or what they can expect in their next match or round.
00:23In the case of Wimbledon, it's helping engage fans.
00:26So you get more passionate fans and you get more fans
00:29with something like Catch Me Up,
00:30which we are introducing this year
00:32in partnership with the tournament and the club.
00:34They'll access it through the Wimbledon app
00:35or on the website.
00:36They'll be able to go there very quickly,
00:38click into their favorite players
00:40and get, it's almost like cards of information
00:43that give you insights on what those players are doing,
00:46how they've been performing.
00:47I was talking to somebody earlier this week
00:49who was a professional tennis player for a few years
00:53and was ranked, I think, 864th.
00:56That was his highest ranking in the world.
00:58And he said, when I was playing,
01:00I was always on those outer courts
01:02and my family who couldn't travel to see the matches,
01:05they couldn't watch me.
01:07Now my family, if I was playing today,
01:09my family could watch me, my friends could watch me,
01:12my community could watch me.
01:13It really can create a much broader fan base
01:16and bring more people into the fans, into the sport.