PT Soraya Berjaya Indonesia Tbk resmi menjadi perusahaan tercatat di Bursa Efek Indonesia. Emiten berkode saham SPRE ini menawarkan sebanyak 240 juta saham baru dengan harga penawaran sebesar Rp125 per saham. Dengan demikian, perusahaan tercatat pertama yang berasal dari kota Padang, Sumatera Barat ini meraih dana segar sebanyak Rp30 miliar.
Perseron akan menggunakan dana hasil IPO untuk membeli persediaan kebutuhan bahan baku produksi, seperti kain katun CVC, dakron, busa dan retsleting sekitar 90,71%. Kemudian sebesar 9,29% untuk pembelian mesin baru seperti mesin jahit pleating, mesin bed cover, mesin jahit, mesin carding bantal, mesin blower bantal, mesin press bantal, mesin obras, mesin zigzag hingga mesin sirsak. Serta untuk pembelian kendaraan operasional berupa 2 unit truk dan 1 unit kendaraan operasional.
Perusahaan yang bergerak di bidang industri dan perdagangan barang jadi keperluan rumah tangga ini telah beroperasi selama 24 tahun, dan memiliki dua pabrik dan 6 gerai yang berlokasi di Padang dan Pekanbaru.
Perseron akan menggunakan dana hasil IPO untuk membeli persediaan kebutuhan bahan baku produksi, seperti kain katun CVC, dakron, busa dan retsleting sekitar 90,71%. Kemudian sebesar 9,29% untuk pembelian mesin baru seperti mesin jahit pleating, mesin bed cover, mesin jahit, mesin carding bantal, mesin blower bantal, mesin press bantal, mesin obras, mesin zigzag hingga mesin sirsak. Serta untuk pembelian kendaraan operasional berupa 2 unit truk dan 1 unit kendaraan operasional.
Perusahaan yang bergerak di bidang industri dan perdagangan barang jadi keperluan rumah tangga ini telah beroperasi selama 24 tahun, dan memiliki dua pabrik dan 6 gerai yang berlokasi di Padang dan Pekanbaru.
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TVTranscript
00:00Hello viewers, how are you today, straight from the IDXNL Jakarta studio, I am Prasetyo Ibo,
00:20back again in Market Review, a program that deals with economic movement issues in Indonesia.
00:25You can also watch our live streaming on IDXNL.com
00:28And viewers, let's start the complete market review
00:40Viewers, Bursa Efek Indonesia is back with a new member and this time, PT Sorea is a success in Indonesia Tbk
00:46This SPRA-based emitter released 240 million new shares at a price of 125 rupiah per share
00:53and a total of 30 billion rupiah in IPO funds
00:58PT Sorea is a success in Indonesia Tbk, officially a listed company in Bursa Efek Indonesia
01:06This SPRA-based emitter offers 240 million new shares at a price of 125 rupiah per share
01:16Thus, the first listed company from the city of Padang, West Sumatra, received a fresh fund of 30 billion rupiah
01:25Sponsors will use IPO funds to buy production materials such as CFC cotton, Dacron, foam, and resletting, around 90.71%
01:37Then as big as 9.29% for new machine purchases such as plating sewing machine, bed cover machine, sewing machine,
01:45carding machine, blower machine, press machine, obras machine, zigzag machine, and sirsa machine
01:54As well as for the purchase of operational vehicles such as 2 units of 2 units trucks and 1 unit of operational vehicles
02:01The company that operates in the field of industrial and commodity trading has been in operation for 24 years
02:08and has 2 factories and 6 factories located in Padang and Pekanbaru
02:12SPRA is also supported by 93 employees, 140 seamstresses, more than 600 sales agents with an income of 49 billion rupiah in 2023
02:23On the other hand, the supplier markets products using various channels, both online and offline
02:42Our guest today is PT Soraya Berjaya Indonesia Tbk with the title of SPRA
02:47Officially landed in Bursa Efek Indonesia and has attended with me in the IDXNL studio
02:52Mr. Rizet Ramawi, he is the Chief Director of PT Soraya Berjaya Indonesia Tbk
02:57and also Mrs. Marfetra, he is the Chief Commissioner of PT Soraya Berjaya Indonesia Tbk
03:02Good morning, Mr. Rizet
03:04Good morning, sir
03:05Good morning, Mrs. Marfetra
03:07Good morning
03:08Thank you for your presence
03:10Today, you are already a member of Bursa Efek Indonesia
03:14It is interesting that you have been announced as the only company in Padang region
03:20to be a registered company in Bursa Efek Indonesia
03:24Can you tell us about the background of your journey from Padang to Jakarta to become a company?
03:31What is the background of your journey?
03:35My mother always told me that we have to be useful for many people
03:44From there, we started to develop Soraya from my mother who is a seamstress
03:51until now, Alhamdulillah, we are able to land in Bursa
03:55It is a very long process
03:57Alhamdulillah, today we are able to land in Bursa
04:01to develop the company to be more advanced
04:04That's it, basically to be more useful for many people
04:08and the company's energy will be boosted
04:11We are talking about how many shares are released to the public
04:16The shares that are released to the public are currently around 240 million shares
04:22with the price at IDR 125 per share
04:26Okay, the target from the IPO is how many?
04:32How many will be used?
04:39IDR 30 billion?
04:41Yes, IDR 30 billion
04:42The company's target is to receive more than IDR 30 billion
04:48From there, we will use less IPO funds
04:5390% for the purchase of raw materials
04:58and 9% for the purchase of new machines and cars for operational
05:07Okay, so it's more for raw materials
05:10then the increase in revenue from the purchase of new machines
05:14then also for the purchase of operational vehicles
05:16from IDR 30 billion, it means that the funds have been allocated to increase the business expansion
05:23If we talk about the first company
05:26Asal Padang, which is located in Bursa Efek Indonesia
05:29Is this a milestone for you?
05:33Is this a new milestone for you?
05:36and can be an inspiration for the companies in Padang and its surroundings?
05:42That's our hope
05:45Hopefully, what we have done so far
05:49can be an inspiration for MSMEs in our region, West Sumatra
05:54so that our economy in West Sumatra can grow more
05:59and become more prosperous
06:03Okay, if you can tell us about this initiative
06:06Since when did you establish it?
06:08and how is the journey of the new milestones that have been achieved
06:14so that it finally became a registered company
06:17because the journey must be quite long
06:19and there are many challenges
06:22So the journey is indeed very long
06:25It started because of the circumstances
06:31where at that time my son was still very young
06:35My husband passed away due to an accident in Jakarta
06:40which made me have to fight alone to raise our three children
06:46One of them was still in the womb at that time
06:50So I struggled, starting from the fortune that we had a sewing machine
06:56which was handed down from my mother
07:00Coincidentally, I am also a civil servant
07:04so at least we already have a market
07:08which we can make a place to throw things that we can make
07:15So I tried to sew a spray
07:20and then I took it to the office
07:23Okay, so it was sold by yourself
07:26to your close friends
07:31Yes, so I threw it to the office
07:34and when I got to the office in the morning, I brought a spray
07:38It turned out, Alhamdulillah, the response from friends in the office was quite good
07:43So in the long run, the business can develop
07:48and finally we can add sewing machines from one to two
07:52Even until the end, I managed about 30 employees
07:58Oh, there are already 30 employees
08:00Yes, up to 30 employees
08:02Then my son finished college
08:05Finally, he helped me in running this
08:10Okay, so there is already support
08:14to continue from the administrative and managerial side
08:18which will definitely be more firm with the knowledge that has been obtained from Mr. Rizet
08:23We will see what the profile of Perseron is like
08:26but we will discuss it later in the next segment
08:28We will take a break for a while
08:30Okay, Mr. Mirza, stay with us
08:39Thank you for watching
08:49Thank you for still joining us in Market Review, I'm Mirza
08:52and next we will deliver some data related to the profile of MIT
08:56which has just landed in the Indonesian Stock Exchange
08:59which is PT Soraya Berjaya Indonesia Tbk
09:02with the stock code SPRAY
09:05PT Soraya Berjaya Indonesia Tbk is indeed one of the top products of Perseron
09:08which has been delivered by one of the main commissioners
09:12Now it's interesting if we look at the journey delivered by Mrs. Marfetra
09:16for Perseron itself
09:18Let's watch together on your television screen
09:21These are some data that we can discuss
09:23related to the profile of MIT
09:25PT Soraya Berjaya Indonesia Tbk with the stock code SPRA
09:29This is the industry and commodity trade
09:32The IPO share is 240 million shares or 30% of the capital
09:36and is filled by Perseron
09:39The underwriter is MSC Securities
09:41The IPO date is July 3, 2024
09:44The price of the IPO is IDR 125 per share
09:47and the IPO revenue is around IDR 30 billion
09:52Next, let's look at the use of funds
09:54What is the use of IPO?
09:56Mr. Rizzat Ramawi, the co-founder of our resource today
10:01As you can see, there are 90.71% of the shareholders
10:06who use it to buy production materials
10:09and 9.29% to buy new machines and operational vehicles
10:15These are some of the data
10:17The shareholding of PT Soraya Berjaya Indonesia Tbk after the IPO
10:21As you can see on your television screen
10:24Mr. Rizzat Ramawi, PT Galaxi Investama Corpora
10:28Rido Firman Satrio, Dwi Ristra Utami
10:31Marfetra and Masyarakat, 30%
10:35Next, let's look at the assets
10:37The liability and equity of Perseron is IDR 24.83 billion
10:42The liability is IDR 7.11 billion
10:45and the equity is IDR 17.71 billion
10:49Let's continue our discussion with Mr. Rizzat Ramawi
10:53the Chief Director of PT Soraya Berjaya Indonesia Tbk
10:55and Ms. Marfetra, the Chief Commissioner of PT Soraya Berjaya Indonesia Tbk
11:00Mr. Rizzat, can you tell us about some of the data that have been provided?
11:05What is the profile of Perseron?
11:09You have mentioned about the business journey
11:12from the beginning of the business
11:14to the company to the capital market today
11:19Perseron is a company that produces spray and bed cover
11:26which is the largest in Sumatra Island
11:28where our products are spray, pillows, bed sheets and other sleeping equipment
11:35We also have less than 1,000 agents all over Sumatra Island
11:43So, is the market area still in Sumatra, Padang City or in other areas?
11:51Our largest market area is in West Sumatra and Riau Province
11:58From there, we also have agents from Aceh to Lampung
12:04to help distribute our products
12:08If we talk about business, what is the business strategy?
12:18First, we have the S&E, the National Standard of Indonesia
12:26We also have motifs that Sumatra people like
12:32We have bright colors, flowers, and we use ripples
12:38If we talk about motifs, I would like to ask you about the design
12:43What is the background of your company?
12:46If we look at the experience, culture, and other aspects
12:50that influence the design of the products
12:53whether it is spray or bed cover
12:55It is true that in West Sumatra, people prefer bright colors
13:05colors that contrast with each other
13:09So, we always pay attention to what people want in West Sumatra
13:15and also in other areas
13:17where it turns out to be very different from other areas
13:23So, I always try to see their needs
13:27Every time our children go to roadshows in the area
13:31they receive input from their parents
13:36that they want bright flowers
13:43because that area needs a lot of people
13:48If it expands further, will the design of Sumatra Island be adjusted?
13:54Yes, it should be
13:56Because we see that in Jakarta, people's needs are different
14:01and if we want to improve, we have to read the situation of other areas
14:10In addition to the design that adjusts to the culture, culture, and area
14:15how about the quality of the product?
14:17Because this is one of the things that must be respected by the consumer
14:22especially in West Sumatra and other areas
14:25What is it like?
14:26For the quality of the product, we use strict quality control
14:30so we have a standard
14:32the material we use, we give a guarantee
14:37If there is a leak or the material is wrinkled, we will replace it
14:45That's the guarantee from us
14:48Wow, that's it
14:49So, there is a guarantee
14:50There is already a national Indonesian standard for the product itself
14:54If we talk about the expansion, the use of IPO funds has been mentioned
14:58there is the purchase of production materials
15:00then there are also new machines and operational vehicles
15:03What will be the benefits?
15:05Will the focus be in Padang and Pekanbaru?
15:09or can it be for other developments?
15:11The IPO funds will be used for the purchase of raw materials
15:16Automatically, we will increase production
15:19We will also expand the agency
15:21We will expand to Aceh and Lampung
15:25all cities in Aceh province, North Sumatra
15:30That's our target for this year
15:33and next year, it will grow more
15:36Okay, what are the challenges that have been set by Perserwan, Pariwara, and Mitigasinya?
15:42We will discuss it in the next segment
15:44We will be back in a moment
15:46We will be back after the next Pariwara
16:00Thank you for joining us in the next Market Review
16:08We will be back with interesting discussions with Mr. Rezat Ramawi
16:11and Mrs. Marfetra
16:13about the IPO of PT Soraya Berjaya Indonesia
16:17Mr. Rezat, this is interesting if we look at the data
16:21that has been released about the use of IPO funds
16:24What's interesting is the production process
16:27and the distribution
16:30to ensure the availability or stock of the products
16:34The bed cover spray is safe
16:37and maybe it has been mentioned earlier about the quality
16:40What is the mechanism?
16:42The IPO funds that we will use for raw materials
16:46One of them, we will make our own designs
16:54So that's our difference with other competitors
16:57From there, we will use the IPO funds to buy machines
17:04so that our production increases automatically
17:07Because of the purchase of raw materials, we also add machines
17:12From there, we also add vehicles
17:15We will buy trucks to expand canvassing
17:21After this, it will be available in almost all regions of Sumatra
17:27The use of technology itself
17:30because we know that printing machines are now advanced
17:34Will that also be part of the investment strategy?
17:37Yes, one of the bed cover machines that we bought
17:41is the one that we used to handle human labor
17:44which was sewn directly
17:45Now there will be machines that are much faster
17:48so that it will be more efficient in our production
17:56What are the competitive advantages?
17:58Maybe Mrs. Marfetra can tell us
18:00from the products that have been sold to the community
18:04besides the use of technology
18:06is there any innovation, whether it is design
18:09or the quality of the product will be improved and maintained
18:12like that Mrs. Marfetra?
18:14In terms of products, we try to differentiate our products from other products
18:20so that we always innovate to achieve our goal
18:26so that our products can always be enjoyed by our consumers
18:33So there is always innovation, sir
18:36What's interesting is that the price is affordable, right?
18:39So the price is one of the attractive factors
18:43besides the quality of the products
18:46Yes, so we have a very variety of prices
18:51where there is a price that is suitable to go up
18:55we also produce a price to go down
18:58so that anyone can enter our store
19:01to choose a surprise according to their liking
19:04Okay, so there are quite a variety of products offered
19:07so that the community can enjoy the products from this store
19:10Now, if we talk about the condition of the market
19:13what do you think about the reviews?
19:15What do you prefer?
19:19Motifka, or more spray, bed cover, or the same?
19:22Mrs. Marfetra, maybe you can explain
19:24What we prefer from our data is the spray
19:29because for the city of Padang itself, it's hot
19:33so they usually use bed cover
19:38buy two sprays, one bed cover
19:42But for cold areas, bed cover is preferred
19:48like high mountains, mountainous areas
19:51and in the north of Sumatera, in the Danau Toba area
19:57it's a bit cold, so bed cover is preferred
20:02Okay, so what do you think about the expansion and future expectations?
20:05What do you think about the potential of Persiron after it becomes a listed company in the Modang market?
20:13In our business plan, we will open a branch in the future
20:19at the end of 2025 in Jambi City
20:22then in 2027 we will open another branch in Medan City
20:29For the expansion to other regions, as I remember, the response is positive
20:34according to the design, the quality that has been conveyed
20:38Is there a potential to go out of Sumatera?
20:41Because Java was also one of the targeted areas
20:44Because Sumatera is still big, so the agents, starting from Aceh
20:49we will look for competent agents to Lampung
20:56In a while, Sumatera toll will also be completed
21:00Our hope is that the transportation will be easier in the future
21:06so the connection between cities will be easier
21:09Okay, related to human resources, what do you think about this?
21:13For example, in the past, we still used human resources
21:16then now there is a machine
21:18will it be used later to monitor from the security to quality control or what?
21:24Yes, God willing, when the machine arrives, the quality control will continue
21:31we have to maintain the quality of our goods
21:35so that the market we are aiming for will be achieved
21:39Okay, if you look at the private sector, what are the challenges that have been met?
21:44So that with various expansion plans, it will be smoother in the future
21:51The challenge before the IPO was from transportation
21:58That's why we plan to buy vehicles
22:04so that we can be more active in chasing the market to Sumatera Utara, Jambi, Talembang
22:12Because the wider the penetration, the distribution, it means opening up new markets
22:19Speaking of distribution, then related to agents
22:23There were thousands of agents, if I'm not mistaken
22:25This is a lot, is it gathered in one point and then the agents come or do we drop one by one?
22:32Based on the order, we will send it to each city through an expedition
22:38After the IPO funds come out, we will buy trucks
22:44We will directly deliver the products, so we will directly distribute it to the market
22:51Okay, this is interesting
22:52Okay, lastly, Mrs. Marfetra, what are your hopes for the future investors?
23:02My hopes are probably the same as the hopes of businessmen in general
23:07From Sumatera, if possible, Indonesia
23:11Okay, that's it
23:14I hope you can be an inspiration from the city of Padang
23:17One of the inspirations in the Indonesian FEC
23:20So you can be an inspiration for other SMEs
23:23To be a noted company
23:26Okay, Mr. Rizal, thank you very much for your time and presence today
23:29Mrs. Marfetra, thank you very much for the information or insights that have been conveyed
23:33Continued success for the inspiration to become a member of the Indonesian FEC today
23:38And viewers, don't leave your seat
23:40Because in a moment, we will be back with another interesting topic
23:43Related to constituent reproducing
23:45Indeks Pevindo I-Grid and also IDX Pevindo Prime Bank
23:49We'll be right back
23:51Thank you, Mrs.
23:52Good luck, Mrs.
24:07Thank you, Mrs.