Two-thirds of Americans believe sustainability should be the “default” for companies, according to new research.
The survey of 2,000 general population Americans revealed that 67% believe sustainable products and services should be the standard for companies, not something they need to search for.
And 44% would go so far as to remove unsustainable options from the market entirely — saying companies shouldn’t be able to sell them.
Commissioned by Avocado Green Mattress and conducted by Talker Research, the survey revealed 71% would like to see more regulations in place, to ensure products and services are sustainable.
The survey of 2,000 general population Americans revealed that 67% believe sustainable products and services should be the standard for companies, not something they need to search for.
And 44% would go so far as to remove unsustainable options from the market entirely — saying companies shouldn’t be able to sell them.
Commissioned by Avocado Green Mattress and conducted by Talker Research, the survey revealed 71% would like to see more regulations in place, to ensure products and services are sustainable.
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