WATCH: Juvenile Is Excited To Bring 30 Years Of Cash Money To The Superdome
The New Orleans native talks his upcoming performance and the legacy of Cash Money in music.
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00:00Well, it means New Orleans culture, first of all, you know, that's why it was so important for me to be involved in Essence Festival and shout out to them for inviting me in and letting me be a part of it.
00:13It's been here throughout, you know, the whole cash money process. Essence has been going on, you know, and it stuck around just like back that ass up. It just stuck around. It's something that I don't think is going to disappear.
00:27So they bought some of the biggest artists New Orleans has ever seen. And this is a yearly festival. It's a yearly event. It's a black event, but mainly I just like the fact that a lot of a lot of women have been supporting Essence Festival from day one and the support that they give towards women, I think is real great. So they do great things, man, in the city.
00:57The last few years have been like really, really special for you, man. You did the NPR Tiny Desk. You dropped your Juvie Juice, too. And you also celebrated 25 years of Back That Ass Up, too, man. You got a holiday for it, too. So I wanted to ask you, when you recorded the song 25, 26 years ago, did you know how special and popular that song would become?
01:22Oh, no, man. That's something I think I don't think no artist could tell you that they can see, you know, what a music or what a song was going to be 25 plus years ago. Man, this is so much a blessing on every level. I just can't explain it. But yeah, it's something that I just you just can't see it.
01:41So Cash Money is also doing his 30 years of Cash Money at Essence this year. With you being such an important part of the record label, do you have like a favorite moment or what do you remember most about those early days of Cash Money Records?
01:57Well, you know, really, one of the things I remember a lot was when we used to go to ride to Southwest and bring our tapes and boxes and stuff to be distributed by Southwest, by Robert Gilliam. I think that was the craziest part.
02:11Because I don't think a lot of people know, you know, a lot of artists out there been through what, you know, what me and BG and I've actually been through, carrying our own records and, you know, carrying our own tapes is to see if they can get to other states like, you know, Memphis, Texas, and, you know, and you have. So I think that was just the biggest thing for me, just being able, just doing that. That was crazy for me.
02:34Now, I think the spotlight has never really been off you, but I think just now it's kind of back on you on a larger scale with you or with everything you got going on.
02:46Can we expect some new music from you soon, man?
02:49That's actually why I'm tired, bro. I got this look on my face.
02:53You know, I was shooting a video with BG last night, but I had to leave, leave from the video shoot straight back to the studio because I'm, you know, you know, we're trying to put together this, this Hot Boyz project.
03:06You know, we got probably like 70% of it done. We got, got, got to get a little bit more, a little Wayne on there, but it's a nice project right now, bro.