The video, which comes after Lamar performed the song six times in a row at his "The Pop Out" concert last month, could be described as the cap on Lamar’s definitive victory over Drake in the beef between the two rappers that dominated pop culture for much of this year.
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00:00The Kendrick Lamar victory lap continues.
00:07The Compton rapper finally released the music video for Not Like Us, his now legendary Drake
00:12diss track, on Thursday.
00:14The video could be described as the cap on Lamar's definitive victory over Drake and
00:18the beef between the two rappers that dominated pop culture for much of this year.
00:22The video features several references to Drake and his OVO label and shows Lamar celebrating
00:27with West Coast hip-hop figures, as well as containing several subtle and not-so-subtle
00:32references to the feud, including a Toronto Blue Jays cap, owls, the bird associated with
00:37Drake's OVO label, Lamar doing push-ups, a reference to Drake's track Push-Ups, and Lamar,
00:43his partner Whitney Alford, and their two children dancing together in the video, a
00:47shot back at Drake's song Family Matters, where he alleged that Lamar wasn't the father
00:51of one.
00:57The conflict between Drake and Kendrick Lamar took the world by storm in May, with each
01:02musician releasing multiple diss tracks against each other.
01:05Many feel Lamar won the feud, with Not Like Us statistically being the most popular song,
01:11reaching No. 1 on the Billboard Hot 100.
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01:20News.