In this episode of 'Billboard Unfiltered,' Billboard staffers Carl Lamarre, Trevor Anderson, Kyle Dennis and Damien Scott break down Drake’s 100GB footage and his joint album with PartyNextDoor. They also talk about Ye dropping ‘Vultures 2,’ the best songs on the album, and whether or not Ty Dolla $ign is the right collaborator for him. They give you insight on Latto’s listening party, how the women in hip-hop are doing statistically, their current favorite music and more!
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00:00Every stream counts right, but it doesn't he's giving it away for free and how generous cuz you don't believe in it
00:07We're expecting something more there's verses on here that aren't finished there's songs that feel incomplete
00:14There's you know, I saw people talking about the artwork not being high-res
00:19It just feels it feels like Kanye doesn't care
00:22Her pen is undeniable like she is doing some of the best rapping of her career on this album
00:27But also she's really hurting in her hometown
00:33Hey, hey, what's going on guys and welcome to a fresh episode of billboard unfiltered
00:37Hey, we got a lot of topics to talk about but the first one we're gonna dive into
00:43the sixth God himself
00:45Drake has
00:47I can't believe you're wearing this
00:55He's like the guy he's like the meme of the guy on the plane wearing the oh
01:08But the reason the reason why I'm so hyped is because we finally got new
01:13Original music from Drake, but it came with a plot twist
01:17pun-intended
01:18So pretty much Drake did a untraditional rollout where he released?
01:24unreleased music on a hundred gigs comm but org org
01:29But he didn't release it through his IG or any of that. It's not on streaming
01:34He released it. He released it through his finsta called plot twist and what came with that was three new records
01:41One including
01:4221 savage young thug called us up. The other one features a lot. Oh and
01:48Then the banger of the banger blue green red that we will get into. It's the first official
01:55Release like a three-pack we got from Jersey post feud and we also got some archival footage along with that
02:03Like six seven hours of studio sessions, you know him making hotline bling playing ping-pong with Steph Curry
02:10It felt like Christmas
02:12Felt like Christmas felt like Kwanzaa
02:15Hanukkah all of that. I think we know you all celebrate them all
02:21You know, it was a beautiful day to be a six-god, you know
02:26Disciple yeah, so I mean I could take the stage. I don't want to go for you. Sure. I mean you're already wearing the
02:32Can I can I can I can I get busy? Oh, I'm gonna let me get busy by all me
02:36I don't let me get busy by all me. We got we gotta do a little billboard unfiltered exclusive if y'all haven't heard this
02:44Listen this is the this is the jam. Yo, somebody make a note
02:48I
03:00Saw you I saw that guy if y'all wanna y'all go on 100 gigs that org
03:03I can't just let my man's music play like that all the way. I gotta go support. Yeah, it's like he's selling
03:11Every stream counts, but it doesn't he's giving it away for free and how generous cuz you don't believe in it
03:19Whoa, whoa, let's talk about I just feel
03:26Listen Drake has never been above a two-pack a three-pack for sale when he wants to make a statement
03:32The statement that he made today for me was I want to test the waters
03:36I want to see what you guys gonna latch on to so I can then put it on streaming now that I believe in these
03:41Three tracks and I'm gonna put them on Spotify
03:44Apple music YouTube, whatever and however, it's received. However, it's received
03:48Why hedge it if you believe in these records? Why hedge it?
03:52Listen, these aren't really your first records post beef like we got the camera ones. We got the first lead records
03:59But can I call them a lead if they're on a random website? I mean listen, it's it's a teaser
04:03It's an appetizer. No a teaser would be a 30-second snippet
04:08What does Drake have to prove
04:14I
04:17Would actually I'm actually glad that my favorite artists could just say fuck it
04:20I'm just gonna give these songs Lucy's free whatever
04:23I'm gonna give you a shit ton of content just for y'all to enjoy but that ignores the context that these things are coming up
04:28And do we get a 100 gigs if we don't get the aftermath of this beat? I think so
04:33Great questions. I think so because even like if he did a three-pack like
04:38He still has given us a shit ton of music without any strings attached to it. Sure
04:43I think that's Gary. I was one in two
04:46official release
05:02We worried about chart and where Drake
05:05But Drake is I'm sure you know Drake is but I'm Drake is a chart watcher all you don't get you don't get a tattoo
05:12Leading the Beatles if you don't
05:14I know but I'm but that's the I think to Kyle's point. This is a clear pivot from some way
05:18I've never seen him before this is a guy who clearly no matter what was going on highs lows in-betweens
05:23Everything was always out. Everything was streamed. Everything was official. Everything was check this and this is the first time
05:29I can't change the playbook. I'm not entitled to change the playbook
05:34You can change the playbook, but you got to be willing to accept what comes with that change of play
05:38You can't
05:41Okay, I don't think he's pressed about whatever happens this is just hey this for y'all
05:45I told y'all I got an album with party next door coming this fall. I'm sure another album is gonna call a solo album
05:50He's not scared. He's proven
05:52He's one album away from tying J, but a most number one albums of all time. Are we really gonna play this game?
05:57I'm not
06:01You brought up journey, baby, I am ring it up
06:04I
06:06Don't care if this is when number 63 or number one
06:08My thing is they would be official releases if you believed in them period I don't care about the charting thing
06:15I'm talking about like
06:16You got to remember the context that they're dropping in like like I asked before do we get a moment like this?
06:23If there is no beef and he doesn't you know, things will pan out the way that they do
06:28I'm not positive that we get that to this extent
06:32So you so your complaint is that he didn't put it on streaming because he's scared of it's not really a complaint
06:38You want a number 40? No, it's not really a complaint
06:41That's more just like leads the hot 100 in terms of entries. He doesn't give a shit
06:46Are we are we really pretending are we pretending as if the past few months didn't happen?
06:50We know what happened. I think this is these three records. He's gonna say. Oh, this is make a break for me like
06:55This is not
06:57This is not like we're pretending as if he he was just like oh man, you know
07:01What would be cool if I did this where we know Drake is more calculated than that?
07:06We know he is a person who thinks about the totality of not only his career, but the the entire market
07:14The people he's playing against he thinks about the entire board when he makes these moves. I think this is extremely novel
07:21I think it's it's it's really creative
07:23The highest compliment I can pay it as I said before is that this feels like something that yay would have done back when
07:28yay, was still good and
07:30killing it back and like, you know when he was doing like the
07:34Good Friday releases and things like that. It's like that type of creative. Yeah, it's great
07:42Can't divorce you can't divorce
07:45in the same way that Good Friday's was born out of
07:48The duress that yay was under after the VMAs when he was like I have to like recreate
07:54Not only myself and the music that I'm making but my connection with the fans
07:59I had to like rebuild this thing and everyone was like, yeah, this is fucking amazing
08:04He's like doing all these collaborations with people that we wouldn't even think of he's putting people on songs
08:08He wouldn't even think of that was
08:11If not a direct
08:14Directly correlated to that moment. It was heavily influenced by it. I
08:18Think the same with this. I think he looked at what happened the past few months and he was like
08:24For some reason for whatever reason
08:27people are
08:29Not engaging with the things I'm dropping in the same way
08:32It could not be him could be very well could be the people that he's working with because you know
08:37Who's to fucking say that a Camilla song would have done anything?
08:41By herself probably would have maybe would have done worse
08:45But I think it's not crazy to believe that he's like, all right, let me reset for a second
08:57Because I would think definitely if these were three songs
09:00That's all you drop virtual three songs plus eight ten hours of archival footage if you believe in this new stuff
09:05Why are we then walking up memory lane at the same time?
09:07But he's always fed like nostalgia that's always been a thing even when you that's my thing
09:12It's like this you're still leaning on this nostalgia thing because you don't fully believe in this new stuff that you're dropping
09:17I think if you stood ten toes behind the new records, we wouldn't need to be looking at alternate CLB covers
09:23We wouldn't need to be looking at but those I think those are for the day one fans
09:27Like that I the super Drake stands. They're gonna appreciate the day one fans would probably want stuff from earlier records now
09:33But he did that know their stuff from nothing was the same
09:38I think that you
09:40You like this stuff from CLB and that you got from the archival footage
09:58We gotta we gotta like bring it down a bit Trevor you haven't really had a chance to voice your your take on this
10:05What do you think?
10:07I mean, um, look I think I don't want to go nearly as far as Kyle cuz I don't I don't think I
10:15Honestly don't think is that is that?
10:20Okay, well get that on pay-per-view coming soon, um, I mean look
10:25I do agree
10:26First of all in terms of three records the 21 and young thug could have kept that I don't need it the other two
10:32You like that
10:35Could have been on the past like three four albums I didn't feel nothing special about it
10:38I will give the shout-outs a blue green red. I think all these songs are better than anything. He's dropped, you know in a while
10:43Okay, I'll take I'll take the lotto. I'll take the blue green red the other one, you know, I'll take to leave one
10:47It's fine. It still comes out as a win. Okay, um as far look I mean as far as the drop thing, I
10:53Don't I don't know. I mean part of me is like, yeah
10:57It is weird that Drake somebody so numbers obsessed somebody so quick obsessed is gonna wait now
11:02Watch if we see blue green red on streaming in a week or two
11:05We're gonna know that the playbook was okay test the waters cuz we saw you know, I mean the whole
11:09Yachty leak thing was people always were describing to that that that was another okay
11:14We're gonna test the water see if they fuck with it
11:15We ain't heard nothing about that since the sort of weird apology to her that came off cuz nobody fuck with the record
11:20I expect something to come out pretty soon on this it the weird thing though to me is almost
11:26with the party next door album that's coming I
11:29Don't I don't know why we need these warm-up records that are probably gonna not even gonna sound anything like what's coming up
11:34I would have just waited. I mean, it's gonna be like what three things. I think it's a reason
11:39I think he's like this is I think he's shaking off all this shit. That's happened over the past few months
11:45Reset I would honestly I would have taken the two things separate
11:48I'd have been fine with that if this is like this over the whole reset of here's some new tracks. Here's some nostalgia
11:54Together and then we're gonna
11:57Happen to admit that a big a big career psychological shock. Yeah, and to be like I have to
12:04Reground myself artistically to like as I said reconnect with the fans in a way
12:09I mean clearly the Drake fans very I was gonna say this this is this is this feels like a loyalty play for the
12:14One which is good
12:16Double down your base. Yeah, I'm not I'm not I'm not mad at that play at all
12:20I think that's to reward the reward those who were loyal to him the whole time. Yeah
12:25That's that's like some real like politician shit. Like you guys were rocked with me when
12:30Everybody turned their back on me. Here's all this stuff to say. Thank you. I'll say I'll take that
12:36You know, I still think these things could have been separate
12:39To me that would have a stronger impact either way
12:41I think I would do want to give him some props though
12:43I'm just for me because I feel I don't want to give too much hater vibes
12:47But I do think it was a smart way to flip the overall narrative in terms of the fact that
12:51He doesn't really do interviews and stuff like that
12:53But now for the next two weeks, we'll get a bunch of articles going through that archival footage and getting stuff about that
12:59So his name is back in the news in different ways
13:02There are not necessarily beef related which I think is smart
13:04Same thing with him playing on the intersection of Lee culture and hip-hop culture
13:08Like here's an artist self leaking all their stuff
13:11Like that's another cool play that I got to give him his props for too. But on the other hand
13:16You run to Atlanta
13:21Look the one thing I'll say on that counter as we go through this stuff
13:24You know, clearly the Drake fans are gonna be loyal about it. I'm worried that some of this stuff is gonna be
13:29contextualized in different ways like I'm a tennis fan
13:31so I saw that Serena clip going around a bunch of a bunch of everyone and the fact that his mom was like
13:37Isn't she saying something like are you really about to do this?
13:40Like are we really so, you know?
13:42Sure, it's cool to find out the backstory sure as could hear it hear how it goes
13:45But those kind of messages where it's like, you know, the takeaway is damn. He can't let it go. Damn
13:52he got it, you know did and the sneak diss of like hey, I'm gonna talk about you, but you're gonna groove like
14:00That's great like like the fact that it's plotted out that way is crazy
14:03so I think even as people continue to go through this it may not all come out out of out of the wash as
14:09Just like cool harmless archival fun like putting that in the Kendrick context
14:14I think you know, there could be a little a little damage on the backside from it still to that's true
14:18yeah, I think that there's you know a
14:21The conversation of is Drake playing like 4d chess or
14:27Is that just is this just who Drake is in the sense of all the things that were brought up in?
14:33the beef is
14:35he purposefully
14:37Leaning into all that stuff just just to make a point or can he not help leaning into that stuff?
14:46The line is very blurred I can't tell I think it seems as if he's leaning into it and just saying, you know
14:52Fuck you
14:53This is you know, I can do whatever I want
14:57but you know, I
14:59Think net net it's a positive. Yeah. Yeah, I think this is all good stuff
15:05I think his fans very happy. I'm glad there's something that's not directly related to the beef that is out that you know
15:12I'm glad we're like pushing past this whole like
15:16Waiting for him to do something so we can see how people will people react to it
15:21The songs are good. I wish it was on Apple Music so I can listen to it
15:27I'll let you have the last word
15:29Carl
15:33Let's go to
15:43That's the one that's definitely like if he would have dropped that
15:48After that's like no debate about that and that would have been a great you don't think a drink with the melodies thing
15:53What do you know come right for him? No, it's good enough
15:57I
15:58Believe in he's been on like the singing wave, you know, the last few features whether it's with Gordo with Camilla
16:04So yeah, it's like it's good enough. That shit was already in the bag. Who cares, right?
16:09I'll save the rest of my Drake energy for later. I feel like I kind of went zero to 100 real quick
16:18But no
16:20We're gonna we're gonna we're gonna pivot on to
16:22To uh, mr. Kanye West yay and Ty Dolla $ign we got vultures to
16:29Fell out of the sky came out of nowhere
16:32dropped early Saturday morning
16:34Features man, you got the kids on there. You got North and Chicago on there or Bob. You got playboy Cardi
16:41Future Lil Wayne young Doug little Dirk. He has everybody on that motherfucker
16:48We had an interesting a spirited debate yesterday because this man right here, mr
16:53Damien Scott believes that after this release that Kanye is washed
16:58and cooked
17:01So I would like you to you know
17:03Expand on that why you feel like this album was an L for yay and why people shouldn't care anymore
17:09I don't think people should not care anymore. I think people don't care
17:14Say less I think that he is as I said, I think in a vacuum
17:19Kanye is one of the if not the most talented
17:25Producer our rap artists hip-hop artists working
17:30The guy can do anything. He's extremely inventive. He seemingly has no boundaries. He can think of
17:37things in a way that most people can't
17:40but I
17:41Think
17:44Even with someone like Ty who's able to corral him and
17:48Complete the records and work with him in his hectic
17:54Process
17:55the end product is not
17:59hitting the way that he would like it to hit that we would like it to hit and
18:03I think people who have been waiting
18:07For this to come out
18:09We're expecting something more there's verses on here that aren't finished there's songs that feel incomplete
18:15There's you know, I saw people talking about the artwork not being high-res
18:20Yeah, it just feels it feels like Kanye doesn't care
18:23And so if Kanye doesn't I mean the VA doesn't care
18:27why should we care and it's tough for us to it's tough for me to
18:33Believe that
18:35It's gonna change
18:37Like like that it we've been waiting for that to happen
18:41we saw the success of vultures one, which I think was very interesting and you know a little
18:49inexplicable, but it was great to see this
18:54it's tough for me to
18:56Digest this album and say yeah. Yeah is going to have a bright future in music after this
19:05And
19:07You know, I'm a huge a fan. I've been a fan for years. I think you know, I'm a huge Thai fan
19:13I
19:16Just want more and I think fans want more and I don't know if he can give more and therefore
19:21I don't know if fans are gonna stick around for this
19:25so
19:28Gentlemen
19:31Sorry to be said a downer and I think I should mention that
19:36Yay, it's coming off vultures one, which was number one on the billboard 200 spawned the number one single carnival on the hot 100 so
19:43Had some big wins up until this point
19:47Yeah, and I mean, I think those big wins, you know, we look at this this chapter of Kanye of EA from
19:55You can go back what like a Pablo or even or or the five drops wherever you want to start post sort of 2015
20:02You know vultures one and carnival is are the outliers like nobody really certainly nobody expected carnival to be this number one hit out
20:10Of the gate, you know top the chart for a couple of weeks do the things it was doing. So
20:14So yeah, that was a definite win, but I think that was more of a surprise to people
20:19I don't know if you know people thought that was gonna do that kind of thing
20:21This feels a little a little I won't say on pace. It feels a little below. I'm surprised
20:26there's no real song jumping field trip is kind of doing its thing on streaming, but
20:31Just I figure with all the guests that you named, you know
20:33All these tracks something was gonna pop a little faster than it is
20:37Certainly, we the Taylor fans are mobilized and activated to get that that block from number one
20:42So I'm almost kind of curious if that happens
20:45What kind of response that's gonna elicit from from from yay
20:48I mean in a way we know how much he cares about his legacy and his records and
20:52Everything has gone number one all the way back to college dropout. So this would be a big
20:56you know sort of
20:57You don't make too much of it
20:59But it's one of those things when you look in the record books is gonna be oh this is where this is where the drop-off
21:03Really happened
21:04As far as the music, you know goes I think it's a dames point a lot of it seems unfinished
21:10There was a deluxe that came out either last night or this morning had it had a new song on there
21:14But a lot of it seems to be flipped a little bit like and we always know that yay tinkers with things
21:19You know, even when they're out, they're never fully finished
21:22but the fact that
21:23So much came out and more than I think half the songs have some sort of tinkering on them kind of goes to that point
21:28That okay
21:29Why do we need to rush this out? Exactly? Why did you have to drop it on a Saturday, you know?
21:33Yeah, I mean like and for someone who was so meticulous about everything
21:37I think to his image is you know, the artwork everything would have been like he would delay things forever
21:43We know there's so many things in the vault that have never come out because they weren't right. They weren't perfect
21:46So this has changed his whole
21:50Yeah, yeah, I mean I think even I feel like there was something we were vultures one like it but the Saturdays
21:55you know Friday drop to me is not is not the end of the world, but I think
22:00just the rest the rest of the pieces feels very scattered and very
22:05You know incomplete and I think the fans are kind of seeing that the fact that there's even for the Kanye fans
22:10There's nothing to latch on to no song. That's jumping off necessarily
22:13I think that's just really telling about the state of Kanye of EA right now boy. That's hard to keep, you know
22:19I mean when you've been saying it I guess for almost 20 years, you know, it's like
22:22I
22:24know
22:25Musically, this is probably my least favorite era of yay. I don't really love the
22:31The kind of chanty almost like frat rap kind of thing that he's been in recently
22:36It reminds me of like my least favorite moments of when like Mo Bamba like took over like white frat boys
22:42I just hate that sound
22:45So I'm not loving the music right now
22:47But I think I'm most fascinated in this being part of a trilogy
22:51Because I can't I don't listen to this and think that there needs to be a third one
22:55Which I think is probably the biggest problem overall
22:58It was presented as a trilogy initially by the time we're like, I don't know by the time I finished the first one
23:03I was like, okay. I don't really need a second or a third. I've gotten the second one. I'm like, okay
23:07Why do we need a third one? I can't even really to differentiate what makes vultures to not vultures one
23:13Pretty much you can put these tracks on either record and they wouldn't really mess it up too much and
23:19This dropping at the context of two other high-profile trilogies from the weekend and Beyonce who are both doing
23:25interesting things with individual
23:28Installments of those trilogies. I'm like, why is this one falling so flat?
23:34No knowing who's at the helm of these things it's like it feels extra deflated like it's crazy to me to think about
23:43The albums, you know, we had tie on the cover and I explained the process of how you know
23:50these songs get made and then torn down and then built back up and
23:57We all know how talented Ty Dolla $ign is we all know what he's capable of we all know how talented Kanye is
24:03It's crazy that this is what is the end product of these two guys?
24:09working in tandem
24:11Over a year on a project
24:13Well, I was surprised to have I mean Ty is not even on this as much as I expect like it's almost like a featuring
24:18You know situation. I think he did a lot of work on the back end of like actually producing and stitching things together
24:26If I if I had to guess
24:29And that's the way he made it sound was like he was doing a lot of work and like actual like the musicality of it
24:33And you know making these things come to life. But yeah, it was surprising to me as well
24:38Yeah, I think for me it just sucks knowing that this is somebody who I still believe to this day
24:45Maybe you could put him and Kendrick in the same conversation who released five consecutive classic albums
24:51Yeah
24:52To know creatively what he's been able to do in his career have such a drop-off and fall-off and just not give a fuck
24:58Like one of my favorite songs is 530 and I felt like you saw flashes. Yeah in the beginning
25:05We did that radio edit that last little last part it just it just fucking went downhill from there
25:11But it's tough because I still believe and I think part of me
25:14It's just because knowing what he did with those five albums and even I thought Donda was pretty solid
25:19Like there's certain one-off tracks you could take the Kendrick joint that he did
25:23I think it was a life of the party joint the shit he did with Andre, you know
25:27There's still something in there, you know, and that's why it's hard for me to just dismiss them and say
25:33It's fully over because I still think that genius like 530 for example
25:40Is a song that is years old he that you know leaked. It was a part of like the Donda sessions
25:48It's an old song he's been working on forever and we know Kanye does this we know he works on songs for years
25:55tinkering tinkering
25:56rebuilding
25:57Why are there verses on here that don't have words?
26:01He doesn't care
26:03So like if he if he doesn't care how long until fans are like
26:08This is this is it and I'm not saying that Kanye is like washed as a talent
26:13I think he has the talent. I think he's washed in the sense that the public will stop paying attention to this
26:19I'll say this real quick before we pivot
26:22I had that moment and it's when I went to Wyoming when he did the yay listening
26:28Yeah, and I heard a story I won't say who you know
26:31But it's a Kanye affiliate and he was telling a story how for yay
26:36The week before he had the album done
26:39He deleted everything. Oh, yeah, he deleted the entire hard drive said fuck it
26:44We're starting from scratch and the dude was like, yo, bro. Are you serious? I've heard that same story
26:47And he's done that for number for new done numerous projects and even when it came down to the cover art
26:54He made the cover art for yay in the car ride to the listening party in
26:59Wyoming so it's kind of like but it's like you don't give a fuck
27:02It's like, you know, like when you're younger and you're like I can do this thing
27:05The night before I can like just knock this thing out the night before
27:08Yeah, and as you get older, you're like, I don't have the energy but do that
27:12But even then it's like as it's like we're kind of fans are like kids in a sense where you have like this childlike
27:17Beliefs like yo, you know cuz these cats be pulling these stunts that they can they think they can get away with
27:22Yeah, we wake up at a certain point and it's like now we see the bullshit now, bro
27:26Oh Santa Claus isn't real like oh my mom put that present there, right?
27:30So, I mean, I'm curious to see what yay does yangtai does this time around from a number standpoint?
27:36So we'll see unless you guys know next week
27:39now to wrap up
27:41We have a dope album coming out on Friday
27:45And it's a lot of big mama big lotto sugar honey iced tea
27:50Dropping this Friday, um cover boy Kyle
27:55Cover boy Kyle had the inside if you guys haven't already make sure you check out his cover story
28:00With a story great story that came out a couple weeks ago. I know you were able to go to the listening party
28:06Last week, so give us some details about the album. It was a session
28:20Right
28:28But I had a very good time with the okay, um, I
28:33Think a lot of has really honed in on what makes her her in the landscape of female rap
28:38And it's one her pen is undeniable like she is doing some of the best rapping for a career on this album
28:44but also she's really holding on her hometown of Atlanta and not in a
28:50Flyby kind of way you're getting kind of classic Atlanta sounds you're getting pop Atlanta sounds you're getting more contemporary Atlanta sounds
28:57Like you get people from Sierra to unshow on this record like there were a lot of different eras on here
29:02But they all still feel very authentic to lotto
29:05Even the album cover is kind of a callback to her dad because her dad used to supply these cars for music videos that were
29:11Being filmed in Atlanta and she's like washing one of those rims on the cover and stuff like that
29:15I think it's her best production by far
29:17I think it'd be very impressed at how the production quality has increased from the last album for sure
29:22And there also is a concerted effort to double down on her rap bona fides
29:27You know
29:28She had a massive pop hit and big energy then she had the junk of collab with that was seven that also went number one
29:34Like she could have done a huge pop crossover record with this one. This is not that this is very much straight rap
29:42The entire time my favorite track is the last track is the one that she teased at the BET Awards shout out to me
29:47I think it's um
29:50It's it's really good. Very introspective
29:52I'm talking a lot about her relationship with her sister how much she's grown over the past couple years as you know
29:57She's 25 her frontal lobe kind of developed and she's like I just have I just have different things to talk about different things to
30:04say
30:06You know, she clothes on a new house and stuff. She got her man
30:09She just got different things in her life going on. But it's like oh, this is not the person from Queen of itself
30:14This is not the person 777. This is somebody a little bit older a little bit
30:18Why is it a little bit more mature but so assured in her sound like very assured in her sound
30:25She's experimenting a bit a little bit of singing on the record. We got a tease of that on big mama the single
30:31But I'm a big fan of the record and I hope it does some really good things for her
30:35Yeah, I mean I'm curious I want to ask you this and I'll open it up to you guys, too
30:39I've always felt like she was an immense talent. Mm-hmm. Do you think this album is?
30:45Step in the right direction to where it could put her and potentially that big three conversation that you know, we always talk about
30:52Nicki Cardi Megan, I know Nicki hasn't put out any new music this year mad great album Cardi
30:59Doing Cardi things. So I mean with the state of the big three is outlined just now I think yeah
31:05I mean we one of those spots is kind of shaky right now for obvious reasons and
31:11this album is
31:14Probably now I want to say probably I think it's better than pretty much every other female rock project that we've gotten this year
31:20I'll say that
31:22I think yeah, no, I'll say it. I'll stand on it
31:24I'm very happy with this album very proud of her with this record and it's not just because I did the cover
31:29But I really do think that it's a very well sequenced record
31:33Like even if I liked more songs some songs more than others there was ever a point where I was like, okay
31:37Let me skip. Let me go to the next track. Like there's there's real storytelling happening on this one and
31:42I think she's making a
31:45Project that will land better in terms of people respecting the caliber of her artistry
31:50I'm not sure what it will do for her commercially just given how the singles have performed and it's been a
31:56Minute since how big put on the floor was even better. It's gonna be included on the as a bonus track on the album
32:02But I think big three, yeah with that spot being kind of shaky cuz of cardio right now, yeah, why not?
32:08I feel like we're probably past the point of that initial big three until we get another project from Cardi low-key. I
32:16Don't really see a reason to keep her right there when we have multiple people who are
32:20Killing it this year across mediums and she
32:24For a plethora of reasons has not even been putting herself in those conversations
32:29very fair
32:31shit, um, I will pose this as a concern though, you know, because
32:36Knowing that we've had these caliber releases, you know, Glorilla having a monster this year
32:41Megan I just mentioned with her dope album
32:43Self-titled JT having a moment. Yeah towards well JT having a moment
32:48These numbers haven't been really reflected well on the charts
32:54You know, and I wonder if that's something to be concerned about
32:57I'll pose that to you. Mr. Anderson and then go the Dame
33:00is
33:02something to be concerned about
33:07That I guess it's going back to that big three conversation I part of it depends on you know
33:14What's your priority is and I don't like I don't mean that as a you know cop-out
33:19But it's like, you know, the one thing about the big three
33:21They've all had this huge pop crossover success. They've had these big radio singles
33:25They've had these big number one moments and that's kind of they live in a different tax bracket that they have for a long time
33:30And that's kind of what makes them, you know who they are
33:34But when you look at someone like a Glorilla like a TGIF like I mean the viral moments that everyone is always chasing those kind
33:40of you know
33:42Like really just like regular people fucking with these records, you know FNF
33:46Everybody knew it even if it wasn't this major crossover pop record TGIF isn't even all this project
33:52So, you know to to sort of give a and a statistical note all the success that song is happening
33:58It's just for that song. It doesn't help Glorilla's album doesn't help the EP
34:01So that album, you know would be doing better if those things contributed to it
34:04so part of it is a little you know a
34:07Little by the rules of like where things live and where they don't and how they help things out. But I think I
34:13Don't like I don't know if you should really be that concerned and I don't want to like downplay the importance of you know
34:19As big a number one is as big as it is
34:22You know, as long as you have that that solid cultural base
34:25I think if you rear that over time the results will come
34:29I know it's sort of easy nowadays to you know
34:31We're all focused on first week numbers and we're all trying to say, you know
34:34If it didn't come out and it didn't start top five, it's a flop you wasted your time
34:38Why put it out there, but I think you know for someone like glow in particular
34:42I think her next project is good
34:45Like it's gonna set her up for something
34:46Massive because she's you know built the time put the infrastructure in and the people actually like there and fucking with it
34:53you know now one thing that also might be a
34:56Numbers problem is I think when you look at a Cardi or a Nicki or Meg who have had these pop culture, you know big
35:03fun viral
35:05moments
35:06You know, it's gonna be hard for a glorilla for a sexy red for some like, you know
35:12I think in some way kind of like what people talk about Summer Walker like why didn't she have a bigger radio presence?
35:16Why does she have a bigger, you know following it's like
35:19They make records for the niggas and they want the niggas to you know, and the niggas love it and they enjoy it
35:24But it is hard to upsell that to you know, pop radio that is hard to put that to you know
35:30the Grammy Award performances like some of these exposure moments that
35:34The other people have been able to have because you know
35:36The right single has popped off or they've you know collaborated with the right person or whatnot, you know
35:41These other these other ladies aren't necessarily gonna have that moment with those kind of records, but I don't know if they care
35:47I think they'd much rather be you know
35:50Selling out in their hometown night after night. Everybody fucks with them than necessarily, you know
35:54Living in this other world where you know, it's platinum and it's whatever but but it's fleeting
35:59We've seen a lot of people have this be these big records over time four or five six years and then
36:04The fans aren't really there once that one record, you know drops and it's not hot and everybody abandons you
36:10It's like wait a minute. I thought I thought y'all loved me. It's like no. No. No, we didn't know we didn't love you
36:15We love the record. Yeah, we love you know, we love this
36:17So now that they're really cultivating I think from those homegrown scenes and things like that. I think I
36:24Think that to a lot of them would be worth more in my mind
36:28Yeah
36:32Yeah
36:33So it's tough because I like all of these projects that we named were really good
36:38And you know, I remember writing this when I wrote this
36:42Essay about Meg and I said is similarly about Doja
36:46Doja has yet to crack a honey K like opening week
36:50Really, but see that's the thing. See the thing about Doja is I go. I'm
36:54Like
36:55Going to scarlet like these people are very surprised right? They were like, oh my gosh, how could it not?
37:00You know, how could it not is Doja catchy won the Grammy? She had all these top 10 singles
37:05It's like people have pop Doja fans and people who like paint the town, you know rap Doja like fuck the girl
37:11Look, they're not the same audience
37:13Her image was also like in the toilet going into scarlet because she was later railing on her fans for like, yeah
37:19But what's crazy is like even like a planet her you which was a blockbuster album
37:23Yeah, it she still doesn't have a number one album nor a honey K to her name
37:27But when you look at her tour, and I always tell people don't get lost in the chart right numbers because again
37:34I was just freaking doing wireless headlining sets her tour sold out Megan the stallion perfect example. She did 64 K
37:43Top three debut, but the tour super successful. She's still out here killing it
37:48So it's kind of like oh, I'm sorry. I know because when people say, you know, don't care about the chart numbers
37:54I think they're not don't put an extra but I'm not saying I'm saying like but people always think people always looks at the peak
38:08Don't please go to billboard.com slash charts
38:11No, but but but people always like look at the peak and they work off that
38:16It's like so tell me what you'd rather have would read would really have a number one album
38:20That falls off the chart in six weeks or a number two album that stays in the top ten for six months and people are gonna
38:25Say well, it was number two. You didn't get number one
38:28It's like well, I had the biggest record this year clearly because you know, so when you look at someone like Doja
38:32Yeah, she didn't have a you know, the number one single wasn't there with kiss me more or anything
38:35But it's like kiss me more woman
38:37Need to know
38:39Get into all those were like massive massive hits. So even though they didn't you know, it wasn't a
38:45Katy Perry kind of Drake level kind of number one after number one after number one kind of thing
38:50That was still a massively successful album and the fact that I mean, you know
38:54It's some people I know they would argue that that consistency is worth way more
38:59You know than just these one-and-dones that we see a lot of times where people just you know
39:03blow up that first week and then a month later is oh
39:08I don't see you. I
39:10Think that's why it's also important to kind of
39:12Localize the way that we look at the opening numbers like
39:16Yes for some people when they saw JT's numbers
39:19They were like Oh flop
39:19But I look at them at the conscious for a career and I'm like actually this is a massive win for her
39:24This shows that this club tour do what I needed to do
39:27You cultivated a fan base that was going to show up for you your first week in
39:31Stream and buy that record off your website or wherever whoever was being sold and bigger notably than any City Girls
39:38Bigger than bigger than any City Girls project
39:41Like that's that's a really really huge get for you
39:44and I think that that's indicative of how important it is to cultivate those kind of those kinds of fan bases like
39:50The hotties are a branded fan base
39:53Like they have their own kind of thing. You see them pull up to those tours
39:56You see them pull up in their anime costumes to support Meg like that's a thing
40:00We even got to get into the barbs like we know the power of that fan base
40:05That's not a system that every single
40:08Person has and it kind of does show up in the numbers sometimes, but that's why it really took a case-by-case thing
40:16But yeah, I think this I think you know in terms of lotto
40:19I think these numbers will probably be around where everyone else has been this year
40:23It's not like she had a massive song off this project yet
40:27Who knows what the future holds for it, but it'll probably end up around there if I had to guess I mean overall
40:34I'm sure we can all agree as long as the music is fire and you already gave it the cosign
40:38That means it's a good thing. So I'll take that any day
40:42Absolutely
40:43Before we go gonna do our pics of the week
40:48Will be bumping, you know anything old new
40:51You know fun nostalgic whatever you went to right now. I'll let brother Dane go first. All right, I'm uh
40:59It's
41:02Interesting to me that hit boy has this many good beats in him
41:11That's a backhanded cop no, I think it's
41:19This guy has given Nas
41:22Probably some of the best beats of his career. Yeah for how many years he made me niggas in Paris
41:27he's just he has yet to me make a
41:31Bad beat and I don't know how long and ever since his father has gotten out of prison
41:37he's been lacing him with I'm not joking just
41:43Incredible beats daddy, bro. It's like he was saving these shits for him. Like as soon as he comes out
41:48I'm just gonna hit him with this heat and
41:50The album I've been listening to is black and whites. It's a big hit hit boy in the alchemist
41:56Incredible just I've been I've been a big fan of big hits and since he's been it's just crazy
42:02Everything he's dropped so far. It has been has been great. He's you know, very plain-spoken, but very
42:08Impactful he raps like a preacher
42:12You know everything he says every bar is
42:17So so so
42:20So so so
42:25For lack of a better word visible I it's like I
42:28Can I get in your face? I can see what he's already saying even you know, even when he says something
42:34that's like as as simple as just like, you know, I
42:40Washing his car he talks about it talks about like all the women that he he wants to get with and I
42:47I think this guy has an immense talent. I don't know how long he's been rapping
42:51I don't know like what does what the deal is with him really but
42:55It's incredible alchemist laces him as well
42:58You've had been listened to him yet. This is a good place to start
43:02Watch out for the writers with Jay worthy and big hit fire song if you want to go back and check that out
43:09also
43:10Big hits daughter is on the album. Okay hit girl Elena
43:16Hey girl
43:17So they're blood
43:20Sibling I think they're like
43:24Sibling
43:27She kills it
43:29Family affair. It's a great album. I just wanted to throw that in there before we bounce shout out to the hits
43:34It's not like some like Disney needs to get you know, there's a little superhero
43:37I don't know about doing it. Yeah
43:44Or Showtime, he's pretty wild. I agree go go around go Kyle and Trevor
43:51Okay
43:56I think Moses has been one of our most evocative
44:01R&B vocalists and songwriters for years now. I love this record. It's
44:06Electronic R&B will chilly sound lots of lyrical explorations kind of of the
44:14Convergence of friendships and romance and all that goes into it. It's about six tracks. It's really short, but it's a really really beautiful listen
44:22Yeah, I can't I can't bump it anymore. I really do love it. So that's my pick for this week. Okay
44:30Big truck, you know, I decided to go with a
44:34Record that's really blowing up on on
44:37Tick-tock on streaming and made the charts for the first time this week on the hot 100. It's this hunting kind big dogs record
44:43I think
44:44You know at first when I first saw it come through a couple weeks ago
44:47I was like, I almost was like what you know, what the fuck is this?
44:51Like it's through Universal Music India
44:53It's something we usually don't see come through on this side of the world
44:57And then when I heard it, it was like, you know
44:59I didn't expect anything like it's it's got such heavy three six mafi influence
45:04We're trying to figure out who you know
45:06I mean this guy has a sort of story where he was he was in Houston
45:09He's worked, you know sort of all around the US for a little bit moved to India
45:13I think about decade ago or so, but has kept that love of hip-hop going
45:16I think I just think it's a fun like I think it's a big fun record
45:21Like it's something that when I first heard it it definitely if you watch what the video the video was insane
45:27But it's one of those songs that I feel like really belongs like an action movie kind of like sequence
45:31Like it just gets me like it just gets you hype
45:33It just feels big like cinematic like it really needs to be heard
45:36Then there's a beat drop like a switch about two-thirds of the way through
45:39So just when you kind of think you've heard everything about it
45:41It like drops into this super trap moment like everything slows down and I just think like when I heard it was like
45:48You know, I think we hear a lot of new kids, especially they come through on a drill kind of wave
45:52So to just hear this sound
45:55You know three six mafia get this visual going and get it in a way that to me was like
45:59Oh, I got a bump this like not only my my headphones, but this is like a speaker song
46:04I mean, I love it. So I think it's gonna be really big and obviously is really growing
46:09We'll see, you know, of course what this means in terms of just if it's a one-hit or a really start of a huge career
46:14But I think it's one of those songs that I'm like, I'm pleasantly surprised by it
46:18I'm glad people are giving it a chance and I think it really delivers on on the promise. Okay, so what did
46:25Somewhere in the 50s, okay, but I mean, you know for it to be like and it's still you know
46:29It's definitely still growing. So
46:31That's definitely one of the kids, you know, one of those names that I think you know
46:34It's probably too late for a song in the summer kind of conversation
46:37But as this continues to grow, you know
46:38Don't be surprised if you hear it coming through soon, and if they give it a radio push and everything
46:42I think you know, I think I could do some big things
46:45All right be on the lookout for that. I promise you this was not like planned. No, I promise you
46:52So like I just
46:54Happened over the weekend to do a deep dive go back and I was I'm talking about starting from album one
47:01And I'm talking about Drake
47:04Thank you later. I want to think I didn't go to so I didn't go to so far going on to the comeback season
47:08So this is this I want to thank you
47:09I know this is this is like, um, you know
47:11And when the Christians like decided to read the Bible again from like date back from Jenna's like you really said, let me go
47:17From Exodus even
47:19It's endearing. It's endearing to me because the album dropped on my 21st birthday
47:24Job, June 15th 2010 and you know, I just wanted to feel that nostalgia again
47:29And I remember going into the album when he dropped a 9 a.m. In Dallas and you know
47:35This was probably like still to me just like the setup one of the biggest rookie campaigns going into a project
47:42We've seen in hip-hop because there were so many fucking doubters and haters. I remember him putting out
47:47Overcast was like yo, what the fuck but I find your love. Yo, what is this bullshit?
47:54You know and when I listen to the album
47:58Today because I was very hard on him when it first came out. I was like, it's like a 3.3
48:03I think the album
48:09To me was like a six and a half out of ten, but when I listen to it today
48:13I'm like, yo, this kid was on to something man, you know, I think I shut it down
48:17With dream. I think a CC's interlude show me a good time vibe
48:22Rapping alongside J for light up, you know
48:25He was able to as a young cat pair himself pretty well with some of these legends when TI was on his a-game for fancy
48:32Nicki Minaj up all night when they were both coming up at the same time just to see him set the table for a debut
48:38Album, I didn't appreciate it then but just seeing the outline of his career to where he is today
48:45Man, I got out of tip my hat off to him and it's a good project listening to it in 2024
48:51Yeah
48:53Yeah, and I I think I did a bunch of converted you converted one
49:00Profile Drake many times. I'm a big fan. I
49:04My critiques are out of love we just demand a lot of our Kings I get that
49:15Ain't nobody my king but God
49:22But thank y'all for tuning in with us for a very lively fun episode of a billboard unfiltered see you again next week