JoJo Siwa invites Billboard for an exclusive behind the scenes of her new music video "Guilty Pleasure" off of her debut EP ‘Guilty Pleasure.’ Let us know what you think of her latest music video in the comments below!
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MusicTranscript
00:00Hey Billboard! Welcome to the set of my new music video, Guilty Pleasure.
00:05Don't lie to me, like you don't like this.
00:09I know you see me when you close your eyes.
00:13It's a little chaotic concept of this video.
00:15Essentially welcome to JoJo's Pleasure House, where all of your needs will be pleasured.
00:30Long story short, the concept of this music video is just another one to make people's heads turn.
00:42We start off the video, we open up into our teddy bear sex dungeon.
00:47Let's fucking do it!
00:49Let's go camera!
00:51In 5, 6, 7!
00:53I'm your guilty pleasure.
00:55Pleasure, pleasure, pleasure.
00:57I'm your guilty pleasure.
00:59Pleasure, pleasure, pleasure.
01:01So come and get it, get it.
01:03All you gotta do is admit it.
01:05I'm your guilty pleasure.
01:07Pleasure, pleasure, pleasure.
01:093, 7, go!
01:11Nice!
01:13Hey what's up Billboard, it's Richie Jackson, choreographer for JoJo Siwa.
01:16We're on the set of Guilty Pleasure.
01:18Richie Jackson on my music video and in my life.
01:21He's my choreographer, he's my creative director.
01:24He's also just the sole creator of this video, it's his concept.
01:27I couldn't fall asleep last night.
01:29You couldn't?
01:30I would squirm.
01:32I have done 9 JoJo Siwa music videos.
01:35The difference is, it's a little bit dirtier.
01:39And we're happy.
01:44Today our amazing directors, ow!
01:47Is Mark, director to the stars.
01:49And JoJo Siwa of course, cause mama knows what she wants.
01:54Hi, my name is Mark Glasfeld and I am the director of the JoJo Siwa Guilty Pleasure music video.
02:00Keep the static.
02:01We just wanna follow their hips.
02:03So we just wanna have, just make this all about their hips.
02:06Mark is my video director, he is phenomenal.
02:10He has done every video for me since I was 14.
02:13JoJo's moving up and up, she's trying new things.
02:17And this video is gonna show that to everybody and continue to get everybody talking about JoJo.
02:31Right now we are headed into our construction zone, pleasure room.
02:35This is me and the boys, getting some hard work done.
02:39Sweating, dripping wet, a little dirty, a little grimy.
02:45And it's gonna get a little sweaty.
02:47It's gonna get a little hot.
02:49But we're excited.
03:01Yes.
03:16I'm your guilty pleasure.
03:27And then we end up none other than church.
03:46Hey Billboard, it's Jess Siwa here.
03:49I'm JoJo's mom.
03:50I do the wardrobe, I take care of JoJo, I rhinestone everything.
03:53And I'm gonna give you guys a sneak peek.
03:55The costume is, needs surgery.
03:58Gradually.
03:59Cory, do you have a chance with the scissors?
04:01She does so much.
04:02She holds the booty together, she keeps everyone in check.
04:05She is the genius behind all these fits.
04:07That girl does it all.
04:08There is a church scene in the video.
04:11And JoJo is the dark angel.
04:14And these are all her feathers and her wings are incredible.
04:19Wait till you guys see these.
04:20This is the famous Missy, producer of the century.
04:25She's produced this video.
04:26Missy, give them a little background story about what's happening.
04:29We all did Karma together.
04:31And then we got another phone call from JoJo.
04:33Yes.
04:34She has another idea.
04:35Like I like to say, I make masterpieces.
04:37Yes she does.
04:38And that's kind of what I like to do.
04:40Why?
04:41This scene is a very provocative scene.
04:43It's gonna be JoJo and her dancers performing in a church.
04:48It's gonna be the final scene of the video.
04:50And I'm sure it's going to get a lot of people talking.
04:54That looks so good.
04:57Oh, this is so fucked up.
05:00Roll camera.
05:02Camera speed.
05:03Camera speed.
05:04Roll music.
05:05Camera speed.
05:06Roll music.
05:36We did it!
05:37Whoo!
05:38That is a frickin' rap.
05:39Yes.
05:40Guilty pleasure, baby.
05:41She's the best.
05:42She's the best.
05:43It's a rap billboard.
05:44Billboard, we love you.
05:45Thank you so much, and we'll see you soon.
05:46pleasure.