How Messaging From Republicans Will Change After President Biden Dropped Out Of The Election

  • 3 months ago
Pollster Frank Luntz joined "Forbes Newsroom" to discuss how the Republican message will change after President Biden announced his decision to withdraw from the election.


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Transcript
00:00What do you think the Republican Party is going to do going forward?
00:05Because you were in Milwaukee, you were at the RNC, and a lot of the speeches centered
00:10around President Biden and how the GOP platform is better suited than four more years of Biden.
00:18Now there's no Biden.
00:20So how does their messaging change within the next three and a half months?
00:24Well, first off, I would change who they're targeting.
00:28They talk about blue collar, working class, I won't call them that.
00:31These are paycheck to paycheck voters, and that's how they should be looked at.
00:37People who, if they lose their jobs, they could lose their houses, they would lose their
00:41cars, they could lose their American dream.
00:46And there are so many paycheck to paycheck voters in Pennsylvania, Michigan, and Wisconsin,
00:51and they don't want to be classified by class.
00:53They don't look at themselves that way, but this is how they live.
00:57And in the end, the Republican Party does have an agenda for them.
01:01And the vice president choice, J.D. Vance, comes from that group of people.
01:07And I think Vance is better at articulating what these paycheck to paycheck voters really
01:15think, really believe, and really want.
01:19On the other hand, Harris offers these voters a brand new approach to governing and a brand
01:28new look at what the Democratic Party really stands for.
01:32But we're still not going to know that until the convention itself.
01:37I was shocked at how many people of color addressed the GOP convention.
01:42I was shocked at how many non-politicians were invited to participate, and how open
01:49the Republican Party was towards union membership, towards the rank and file.
01:54This is not a Republican Party I remember.
01:57This is not a Republican Party I'm familiar with.
02:00This is a Republican Party that, for the first time, wasn't drawing a line at roughly 46%
02:05of the vote.
02:07They were drawing a line at a majority.
02:10It looked and felt and sounded much more American than anything that I've seen since
02:17Ronald Reagan in the 1980s.
02:20If that's enough, we don't know.
02:22That still may not be enough, and it may be too new to too many people.
02:27But it was a very successful convention.
02:31Donald Trump had a very, very well-written 45-minute speech.
02:36Then he blew it by using ad-libbing and jumping in and saying the stuff that belied his commitment
02:44to unity.
02:46I don't even know if he hears it.
02:48I don't even know if he recognizes that when you make a tax against Nancy Pelosi, when
02:53you do the ad hominem that he is so well-known for, that undermines his argument that this
02:59is a unified country and they're approaching America as one country.
03:06If he had stuck to his trip, it would have been one of the best convention speeches of
03:10all time.
03:12He didn't.
03:13He went way too long.
03:15Our undecided voters punished him for it, and I think we're going to see the consequences
03:21of that over the coming weeks.

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