A well-known apartment-hotel in Birmingham's iconic Rotunda tower has ceased operations after a 15-year tenure. Staying Cool at Rotunda announced the closure, attributing it to the lasting effects of the pandemic and a drop in demand influenced by the rising cost of living.
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00:00A well-known apartment hotel in Birmingham's iconic Rotunda Tower has ceased operations
00:09after a 15-year tenure.
00:11Staying Cool at Rotunda announced the closure, attributing it to the lasting effects of the
00:16pandemic and a drop in demand influenced by the rising cost of living.
00:21The business stated that despite their best efforts to keep the doors open, they were
00:25unable to overcome the financial challenges posed by the global health crisis and the
00:30subsequent economic downturn.
00:33The announcement, made on the company's website and social media channels, conveyed gratitude
00:38to the city of Birmingham.
00:40The message highlighted the difficulty of recovering from the financial burdens, including
00:45the pandemic.
00:47The closure marks the end of an era in Birmingham's hospitality scene, reflecting broader challenges
00:53faced by the industry during these uncertain times.