The media can play an influential role in promoting travel destinations to boost domestic tourism, said Tourism Malaysia director-general Manoharan Periasamy during his courtesy visit to the Star Media Group's headquarters on Friday (Aug 9).
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00:00Tourism Malaysia director-general Manoharan Periasamy paid a courtesy visit to the Star
00:08Media Group's headquarters on Friday.
00:12During a discussion, the company highlighted the synergistic potential of the partnership
00:16with the media holds in heightening the visibility and impact of tourism initiatives.
00:22Manoharan said the media can play an influential role in promoting travel destinations to boost
00:29domestic tourism.
00:30One of the government objective, how do we can support the domestic players to come
00:35on board.
00:36That's why I think as Mr Das and our teams will be there to discuss and see how do we
00:42can focus for the domestic tourism.
00:44As a matter of fact, during the COVID, domestic tourism is the one supported by the industry
00:51player.
00:52Make it all, most of the industry player floating during that period.
00:57Foreign tourists is equally important but the domestic tourism, we needed to support
01:01them.
01:02Without them, it's very difficult for us to survive.
01:05I'm promoting our people to travel within the country.
01:09Otherwise, every long weekend, every long queue at the border, Malaysians are traveling,
01:14going to our neighboring country.
01:17This is how we wanted to promote lesser known destinations.
01:23And asking and telling the Malaysians, a lot of product, I mean destinations where
01:28you can visit within the country.
01:30He called on media organizations to utilize their reach effectively to showcase Malaysia's
01:36tourist spots.
01:37He said partnering with the media is a calculated step towards the rejuvenation of the tourism
01:43industry and ensuring that domestic travel initiatives have widespread benefits throughout
01:49the country.
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