After exceeding its target of 35.6 million international tourists by reaching 38 million in 2024, the Tourism, Arts and Culture Ministry is reevaluating its goals for the Visit Malaysia 2026 campaign.
Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing said that as part of the campaign's strategy to boost the tourism sector's contribution to economic growth, the Ministry has planned robust initiatives to attract more visitors.
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Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing said that as part of the campaign's strategy to boost the tourism sector's contribution to economic growth, the Ministry has planned robust initiatives to attract more visitors.
Read more at https://tinyurl.com/5y5wjrdj
WATCH MORE: https://thestartv.com/c/news
SUBSCRIBE: https://cutt.ly/TheStar
LIKE: https://fb.com/TheStarOnline
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NewsTranscript
00:00Honourable Vice President,
00:02The Prime Minister's main plan to promote the Malaysian Tourism Campaign 2026
00:10is to increase the number of tourists visiting the country,
00:15by increasing the number of tourists visiting the country for the night,
00:20by offering packages that can attract visitors for the night,
00:26such as the Midnight Sale Package in Johor Bahru.
00:30To extend the timing of visitors,
00:36by enriching the cultural experience and eco-tourism,
00:42by strengthening the community,
00:45by increasing the infrastructure,
00:48and by reducing tourism spending,
00:53by promoting the tourism experience,
00:57such as health tourism, golf tourism, and gastronomy tourism.
01:05The Malaysian Tourism Campaign 2026 is expected to have a positive impact
01:13on the development of the country's economy,
01:16especially in the tourism sector such as transportation,
01:19accommodation, restaurants, hawker stores, and additional products.
01:25Transportation sectors such as buses, cranes, taxis, and others
01:32will receive higher transportation.
01:35This can create more job opportunities in the tourism sector.
01:44MOTEC has set a target of 35.6 million international tourists
01:59for the Malaysian Tourism Campaign 2026.
02:03However, we have managed to achieve more than the initial target
02:10of 38 million international tourists in 2024.
02:18In connection with that, MOTEC is reviewing the target of international tourists
02:24for the Malaysian Tourism Campaign 2026.
02:28This will be known after the target is established.
02:34Actually, the Malaysian Tourism Campaign 2026
02:39MOTEC, through its agencies,
02:42will always cooperate with state-owned enterprises,
02:46private agencies, NGOs, or NPOs
02:50in carrying out all kinds of activities
02:55that are encouraged by the parties involved.
03:02Such as the Rainforest World Music Festival,
03:07the Sarong Train, the Maha Exhibition,
03:11Midnight Mega Sale Malaysia,
03:15the ISTA Program, and others
03:21will also be carried out with the support of the Malaysian Tourism Campaign 2026.
03:27Prior to this, MOTEC has held Midnight Mega Sale in Johor.
03:33This year, we will expand this program to 3 or 5 mega sales
03:42throughout the country.
03:43We will also promote the Food Festival for all countries.
03:51That's all. Thank you.